How to A/B Test an Automated Email Flow
Learn how to optimize your email marketing by setting up an A/B test for an automated email flow. Discover how to test subject lines, layouts, and send distributions.
By Simra Azam
A/B testing your email flows is a great way to optimize open rates, click rates, and overall conversions. Follow these steps to set up an A/B test for an existing email block in your automated flow.
Create the A/B Test
1
Select the email block in your flow (e.g., Customer Winback) to open its settings.
