How to Appeal Policy Violations in Amazon Seller Central

Learn how to monitor your Amazon Seller Central account health, review restricted product policy violations, and submit appeals with supporting documentation.

August 18, 2026 By Alpha

This guide shows how to monitor your Amazon Seller Central account health and submit an appeal for restricted product policy violations. By following these steps, you can successfully address compliance issues and keep your seller account in good standing.

This process applies to Amazon Sellers, E-commerce Managers, and Compliance Officers managing product listings on Amazon. It should be used whenever a listing is flagged for policy violations or requires additional documentation to reinstate.

Step #1: Click the Menu icon in the top navigation bar of Amazon Seller Central. — Click the **Menu** icon in the top navigation bar of Amazon Seller Central.

Step #2: Expand the Performance menu and click Account Health to view your overall performance metrics. — Expand the **Performance** menu and click **Account Health** to view your overall performance metrics.

Step #3: Click on a specific issue category, such as Restricted Product Policy Violations, to view the individual compliance issues on your account. — Click on a specific issue category, such as **Restricted Product Policy Violations**, to view the individual compliance issues on your account.

Step #4: Review the details of the violation, including the affected ASIN and the impact on your account health, then click Submit appeal. — Review the details of the violation, including the affected ASIN and the impact on your account health, then click **Submit appeal**.

Ensure you carefully read the specific reason for enforcement so you can provide exactly what Amazon is requesting in your appeal.

Step #5: If your previous submission was evaluated as insufficient to remove the violation, click Submit new information to provide the additional required documents. — If your previous submission was evaluated as insufficient to remove the violation, click **Submit new information** to provide the additional required documents.

Step #6: Select the option to acknowledge the violation, upload your documentation, and submit your appeal. — Select the option to acknowledge the violation, upload your documentation, and submit your appeal.

Q: What happens if the documents I provide for an appeal are rejected?

A: If Amazon determines the provided documents are insufficient, the violation will remain on your account. You must gather new or more accurate documentation and use the "Submit new information" option to appeal again.

Term	Definition
ASIN	Amazon Standard Identification Number, a unique 10-character alphanumeric identifier assigned by Amazon for product identification.
Seller Central	The web interface used by merchants to manage and view their orders, inventory, and performance metrics on Amazon.

Term

Definition

ASIN

Amazon Standard Identification Number, a unique 10-character alphanumeric identifier assigned by Amazon for product identification.

Seller Central

The web interface used by merchants to manage and view their orders, inventory, and performance metrics on Amazon.