Assign Campaigns to Optimization Groups in AdLabs

Learn how to assign Amazon advertising campaigns to optimization groups manually and create automated daily assignment workflows in AdLabs.

September 3, 2026 By SellerPro Amazon Agency

This guide walks through assigning Amazon advertising campaigns to dedicated optimization groups in AdLabs, both manually within the Bid Optimizer and automatically via workflow automations.

This procedure applies to Amazon PPC managers and advertising specialists restructuring existing campaign portfolios or establishing automated assignment rules for newly launched campaigns.

AdLabs allows you to group campaigns into optimization clusters so that bidding algorithms apply targets accurately across related products and variations.

Method 1: Assign Campaigns Manually in Bid Optimizer

Use this method when reorganizing existing campaigns or performing one-time group assignments.

Step #1: Click Optimize in the left navigation sidebar. — Click **Optimize** in the left navigation sidebar.

Step #2: Click the Search Campaign input field above the data table. — Click the **Search Campaign** input field above the data table.

Step #4: Click the select-all checkbox in the campaign table header. — Click the select-all checkbox in the campaign table header.

Step #5: Click Opt Groups in the bottom action toolbar. — Click **Opt Groups** in the bottom action toolbar.

Step #6: Click the Select a Group to Assign dropdown field. — Click the **Select a Group to Assign** dropdown field.

Step #7: Click Pain Pen from the dropdown list. — Click **Pain Pen** from the dropdown list.

Step #8: Click Assign Group to 3 Campaigns to confirm the assignment. — Click **Assign Group to 3 Campaigns** to confirm the assignment.

Method 2: Automate Group Assignments in Automations v2

Setting up an automation ensures that whenever new campaigns containing specific product keywords or ASINs are launched, they are automatically routed into the correct optimization group on a daily schedule.

Step 1: Create the Automation

Step #9: Click + New Automated Action on the Automations page. — Click **+ New Automated Action** on the Automations page.

Step #10: Double-click the Name text field in the modal. — Double-click the **Name** text field in the modal.

Keep the frequency set to Daily so newly launched campaigns are tagged before subsequent optimization rules execute.

Step #13: Click Create Automation. — Click **Create Automation**.

Step 2: Configure the Campaign Trigger

Step #14: Click the Entities dropdown under the Trigger configuration panel. — Click the **Entities** dropdown under the Trigger configuration panel.

Step #15: Click Campaigns. — Click **Campaigns**.

Step #16: Click Edit Conditions under Trigger Conditions. — Click **Edit Conditions** under Trigger Conditions.

Step #17: Click the filter type dropdown and select Campaign Name (contains). — Click the filter type dropdown and select **Campaign Name (contains)**.

Step #18: Click the Contains input field. — Click the **Contains** input field.

Always set the filter operator to OR when adding multiple keywords or ASINs. Setting it to AND requires campaign names to match every single term simultaneously.

Step #20: Click OR in the Operator dropdown menu. — Click OR in the Operator dropdown menu.

Step #21: Click Apply 1 Filter. — Click **Apply 1 Filter**.

Step #22: Click the Lookback Window dropdown selector. — Click the **Lookback Window** dropdown selector.

Step #23: Select Last 7 days. — Select **Last 7 days**.

Step #24: Click the close button to exit the trigger configuration panel. — Click the close button to exit the trigger configuration panel.

Step 3: Add Filtering for Product Variations

If your product line contains distinct variations (such as a standard model vs. a variant model), filter them out to route them to separate optimization groups.

Step #25: Click the + button on the connector line exiting the trigger node. — Click the + button on the connector line exiting the trigger node.

Step #26: Click Filter to create a conditional branch. — Click **Filter** to create a conditional branch.

Step #27: Click Filters in the right-side configuration sidebar. — Click **Filters** in the right-side configuration sidebar.

Step #28: Select Campaign Name (doesn't contain). — Select **Campaign Name (doesn't contain)**.

Step #30: Click Apply 1 Filter. — Click **Apply 1 Filter**.

Step #31: Click the + button connected to the filter node output. — Click the + button connected to the filter node output.

Step #32: Click Action. — Click **Action**.

Step #33: Click the Action dropdown selector. — Click the **Action** dropdown selector.

Step #34: Select Assign Opt Group. — Select **Assign Opt Group**.

Step #35: Click the Opt Group(s) dropdown field. — Click the **Opt Group(s)** dropdown field.

Step #36: Select Pain Pen. — Select **Pain Pen**.

Step #37: Click the close button on the configuration sidebar. — Click the close button on the configuration sidebar.

Step 4: Route Variations to a Separate Optimization Group

Step #38: Right-click the Filter node card on the canvas. — Right-click the **Filter** node card on the canvas.

Step #39: Click Duplicate. — Click **Duplicate**.

Step #40: Click the applied filter condition tag in the right panel. — Click the applied filter condition tag in the right panel.

Step #41: Click the condition dropdown menu. — Click the condition dropdown menu.

Step #42: Select Campaign Name (contains). — Select **Campaign Name (contains)**.

Step #43: Click Apply 1 Filter. — Click **Apply 1 Filter**.

Step #44: Click the close button on the Filter side panel. — Click the close button on the Filter side panel.

Step #45: Click the + button connected to the variation filter node. — Click the + button connected to the variation filter node.

Step #46: Click Action. — Click **Action**.

Step #47: Click the Action dropdown selector. — Click the **Action** dropdown selector.

Step #48: Select Assign Opt Group. — Select **Assign Opt Group**.

Step #49: Click the Opt Group(s) field. — Click the **Opt Group(s)** field.

Step #50: Select the variation group checkbox (e.g., Pain Pen (Hot Rod)). — Select the variation group checkbox (e.g., **Pain Pen (Hot Rod)**).

Step #51: Click the close button on the configuration panel. — Click the close button on the configuration panel.

Step 5: Test and Publish the Workflow

Step #52: Click Test run on the bottom toolbar to review matched campaigns. — Click **Test run** on the bottom toolbar to review matched campaigns.

Step #53: Click Execute now to run the action immediately across matching campaigns. — Click **Execute now** to run the action immediately across matching campaigns.

Step #54: Click Publish in the top-right header. — Click **Publish** in the top-right header.

Step #55: Click the Version name text field in the modal. — Click the **Version name** text field in the modal.

Step #57: Click Publish to activate the workflow. — Click **Publish** to activate the workflow.

Q: Why should the filter operator be set to OR instead of AND?

A: Setting the operator to OR matches campaigns that contain any of the entered keywords or ASINs. If set to AND, a campaign name would need to contain all specified terms simultaneously to trigger the rule.

Q: Should paused campaigns be included in the automated assignment workflow?

A: Yes. Including both paused and enabled campaigns allows all relevant campaigns to be tagged properly; downstream bid optimization automations will automatically restrict active bidding changes to enabled campaigns.

Term	Definition
Optimization Group	A categorized segment of advertising campaigns grouped together in AdLabs for unified bid management and performance tracking.
Lookback Window	The historical time range of performance data evaluated when a trigger condition runs.
Automated Action	A rule-based workflow in AdLabs that evaluates campaign triggers, conditions, and actions on a set frequency.