Careful Incentive Decisions and Lean Business Strategies

In this guide, we'll learn how to make incentive decisions for your business. The focus will be on staying lean and flexible, avoiding grand visions that can lead to bubbles. We'll discuss the importance of improving on existing competitors rather than creating new markets prematurely. By focusing on product development over sales and advertising, you can ensure that your business grows organically and sustainably.

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Make incentive decisions carefully. Grand visions often lead to problems, so they should not be indulged. Anyone claiming to achieve something great is suspect, and those wanting to change the world should be more humble. Taking small, incremental steps is the safest path forward. Stay lean and adaptable. All companies must be lean, which means being flexible and unplanned. You should not always know what your business will do next.

Planning can be rigid and inflexible. Instead, think things through. Improve on the competition. Don't create a new market prematurely. The only way to know you have a real business is to start with existing customers. Build your company by improving on recognizable brands offered by successful competitors.

Focus on the product, not on sales. If your product needs advertising or salespeople to sell it, it's not good enough. Technology is mainly about product development, not distribution. Digital era advertising was wasteful, so the only sustainable growth is viral growth.