Comprehensive Ratings Analysis: Weekly and Monthly Insights

Explore a detailed analysis of ratings development over the past weeks, focusing on U.S. and international trends. Learn how to identify key insights from ratings data.

26 Nov 2024 By Andy Bennett

In this guide, we'll learn how to conduct a comprehensive ratings analysis to understand the development of app ratings over time. We'll explore how to track weekly ratings, compare different versions, and analyze ratings across various countries. Additionally, we'll delve into reviewing user feedback by focusing on both low and high star reviews to identify key insights. This process helps in identifying trends and areas for improvement, ensuring a well-rounded understanding of user sentiment.

Let's get started

First, we go to the ratings analysis.

Go to our Opal app page on AppFollow

Step #2: Click on "Rating analysis" — Click on "Rating analysis"

Here, you can get a comprehensive view of how our rating has developed. I focus on the U.S. and try to look back five weeks.

Step #3: Use the calendar to go back 5 weeks (Monday to Sunday) — Use the calendar to go back 5 weeks (Monday to Sunday)

Step #4: Click on "Weekly" — Click on "Weekly"

We can see the different scores from week to week. From here, we can observe that our average rating last week was 4.783. I then take a screenshot.

Step #5: Then I'll use the country dropdown to check if anything interesting has developed in France. — Then I'll use the country dropdown to check if anything interesting has developed in France.

Step #6: We had a slight increase in ratings, but it's not as much as last week. I'll skip the report on France this week. — We had a slight increase in ratings, but it's not as much as last week. I'll skip the report on France this week.

Step #7: Then I'll click back to "United States" — Then I'll click back to "United States"

Step #8: Then I scroll down and check what ratings we've received by app version — Then I scroll down and check what ratings we've received by app version

Step #9: I sort by most recent version — I sort by most recent version

If there's an interesting story, note that 3.87 had a better rating than 3.87.1. You can hover over the green bar to see how many ratings each one received.

Step #10: At the end of each month, I review the ratings of all countries by selecting Worldwide. Make sure you also change the date to the full month view (1st to 30th/31st) to make a fair comparison with the prior month. — At the end of each month, I review the ratings of all countries by selecting Worldwide. Make sure you also change the date to the full month view (1st to 30th/31st) to make a fair comparison with the prior month.

Step #11: Then scroll down to "Country Breakdown" and click on "More" — Then scroll down to "Country Breakdown" and click on "More"

I hover over each of these to see which ones are most relevant. I'll let you decide. Usually, I try to limit it to countries that have received a minimum of 50-100 ratings for the month.

Step #12: For the next step, click on "Reviews feed" — For the next step, click on "Reviews feed"

I usually start by looking at two and one-star reviews to find the ones I consider real punches in the gut. Make sure you only include reviews that occurred in the week you are presenting.

Step #14: Click on "Apply" — Click on "Apply"

I identify the most relevant ones to include in the weekly update. Then, I check the five-star reviews and select the most interesting ones to share with the team.