Create Amazon Attribution Links for External Campaigns

Learn how to generate Amazon Attribution tags to measure off-Amazon traffic, ad performance, and conversions from social media campaigns.

September 9, 2026 By SellerPro Amazon Agency

Create custom Amazon Attribution links to measure traffic, page views, and sales conversions driven by external marketing channels like social media and influencer campaigns.

This guide applies to Amazon sellers, brand owners, and digital marketers launching off-Amazon advertising campaigns across platforms like TikTok, Instagram, or Facebook.

Navigate to Amazon Attribution

Access the attribution console through Amazon Ads Campaign Manager to view existing campaigns and set up new tracking tags.

Step #1: Click Measurement & reporting in the left navigation sidebar. — Click **Measurement & reporting** in the left navigation sidebar.

Step #2: Click Amazon Attribution. — Click **Amazon Attribution**.

Amazon Attribution allows sellers to track off-Amazon marketing performance—including clicks, product detail page views, add-to-carts, and purchases—while qualifying eligible sales for Amazon's Brand Referral Bonus (averaging around 10% back on referral sales).

Create a New Attribution Campaign

Set up a dedicated campaign to organize tracking parameters for specific promotional initiatives.

Step #3: Click Create campaign on the Amazon Attribution dashboard. — Click **Create campaign** on the Amazon Attribution dashboard.

Configure Ad Groups and Tracking URLs

Create individual ad groups within your campaign to track specific creators, ads, or content variations separately.

Ad Group 1: First Creator

Step #5: Click the Ad group name input field under Ad group 1. — Click the **Ad group name** input field under Ad group 1.

Step #7: Select TikTok from the Publisher dropdown menu. — Select **TikTok** from the Publisher dropdown menu.

Step #8: Click the Click-through URL text field. — Click the **Click-through URL** text field.

Destination URLs must include the full https:// protocol prefix. Omitting this prefix will prevent the attribution tag from functioning correctly.

Ad Group 2: Second Creator

Step #10: Double-click the Ad group name input field under Ad group 2. — Double-click the **Ad group name** input field under Ad group 2.

Step #12: Select TikTok from the Publisher dropdown menu. — Select **TikTok** from the Publisher dropdown menu.

Step #13: Click the Click-through URL text field under Ad group 2. — Click the **Click-through URL** text field under Ad group 2.

Generate and Retrieve Attribution Links

Step #15: Click Create in the upper-right corner to generate your attribution URLs. — Click **Create** in the upper-right corner to generate your attribution URLs.

Step #16: Click on the created ad group or campaign to view and copy the generated attribution tags. — Click on the created ad group or campaign to view and copy the generated attribution tags.

If you are placing the URL in a public social profile bio where long links look cluttered, use a URL shortener like Bitly. For native ad placements where the link is embedded inside a button or swipe-up action, paste the full attribution URL directly.

Q: Do click-through URLs require a specific format when creating ad groups?

A: Yes, the destination link entered into Amazon Attribution must explicitly include the https:// protocol prefix or the tracking parameter creation will fail.

Q: When should an attribution URL be shortened using a third-party service?

A: Shorten the URL using a tool like Bitly when displaying it publicly in social media bios or profile descriptions. When configuring paid ad destination fields, you can paste the full, unshortened attribution URL directly.

Q: What performance metrics can be tracked through Amazon Attribution?

A: Amazon Attribution measures click-throughs, Amazon product detail page views, add-to-cart actions, and total completed purchases generated by each specific external channel.

Term	Definition
Amazon Attribution	An analytics tool within Amazon Ads that measures the impact of non-Amazon marketing channels on Amazon shopping activity.
Attribution Tag	A parameterized tracking URL generated by Amazon to track external clicks, page views, and conversions.
Click-Through URL	The final landing page or product listing URL on Amazon that shoppers are directed to after clicking an ad.
Brand Referral Bonus	An Amazon incentive program that credits sellers an average referral fee rebate on sales driven from external marketing traffic.