Create Amazon Price Discounts for Excess Inventory

Learn how to calculate margins and set up price discount promotions in Amazon Seller Central to liquidate excess FBA inventory without losing money.

September 14, 2026 By SellerPro Amazon Agency

Learn how to configure and launch price discount promotions in Amazon Seller Central to accelerate sales velocity on excess FBA inventory while protecting minimum profit margins.

This guide is intended for Amazon sellers, e-commerce brand managers, and inventory specialists seeking to liquidate aged or excess stock as an alternative to incurring FBA removal fees.

Reviewing Margins and Setting Target Discounts

Before launching a price promotion, verify the Cost of Goods Sold (COGS), FBA fulfillment fees, and Amazon referral commissions for each ASIN to determine your lowest viable sale price.

An alternative to discounting is submitting an FBA removal order. Removal fees typically range from $1.04 to over $1.50 per unit depending on weight and dimensions. A targeted discount allows you to liquidate units and recover capital rather than paying to dispose of or return stock.

Ensure your discount calculations account for any overlapping promotional offers (such as coupons) so that the effective selling price does not fall below your break-even threshold.

Creating the Price Discount Promotion

Navigate to the promotions management area in Amazon Seller Central to set up your campaign parameters.

Step #1: Click Price Discounts under the Advertising menu in Amazon Seller Central. — Click **Price Discounts** under the Advertising menu in Amazon Seller Central.

Step #2: Click the Create promotion dropdown button. — Click the **Create promotion** dropdown button.

Step #3: Select Create Price Discount from the dropdown menu options. — Select **Create Price Discount** from the dropdown menu options.

Step 1: Set Campaign Details

Define the schedule, target audience, and promotional terms for the discount.

Step #4: Select your target marketplace from the Country dropdown menu. — Select your target marketplace from the **Country** dropdown menu.

Step #5: Select No event under the Event dropdown unless you are enrolling in a specific paid event (such as Prime Day). — Select **No event** under the Event dropdown unless you are enrolling in a specific paid event (such as Prime Day).

Step #6: Click the Start Date field and select your campaign start date. — Click the **Start Date** field and select your campaign start date.

Step #7: Click the End Date field and specify the campaign conclusion date. — Click the **End Date** field and specify the campaign conclusion date.

Step #8: Choose your preferred discount structure (such as percentage off) under the Discount type dropdown. — Choose your preferred discount structure (such as percentage off) under the **Discount type** dropdown.

Type Excess Tier 1 Inventory into the Internal Description text field.

Step #10: Click Step 2: Add products -> in the bottom right corner to proceed. — Click **Step 2: Add products ->** in the bottom right corner to proceed.

Adding Products and Configuring Thresholds

Products can be added manually by searching ASINs or by uploading an Excel flat file when enrolling larger inventories.

Step #11: Double-click the Search by product name, ASIN, or SKU input field and enter your ASIN. — Double-click the **Search by product name, ASIN, or SKU** input field and enter your ASIN.

Step #12: Click + Add next to the matching product listing. — Click **+ Add** next to the matching product listing.

Step #13: Click Step 3: Set discounts & committed units -> to configure item-level pricing. — Click **Step 3: Set discounts & committed units ->** to configure item-level pricing.

Step #14: Click Skip or next through the bulk actions onboarding tooltip. — Click **Skip** or next through the bulk actions onboarding tooltip.

Step #15: Enter the discount percentage, committed unit count, and the Minimum Price to safeguard against stacked promotion losses. — Enter the discount percentage, committed unit count, and the **Minimum Price** to safeguard against stacked promotion losses.

Always establish a minimum discounted price for each SKU. If a customer applies an active coupon or promotion code on top of the discount, the minimum price rule prevents the sale price from dropping below your specified limit.

Step #16: Click Submit in the bottom right corner of the page. — Click **Submit** in the bottom right corner of the page.

Step #17: Click Submit in the confirmation modal to finalize the price discount campaign. — Click **Submit** in the confirmation modal to finalize the price discount campaign.

Monitoring Promotion Status

Step #18: Click the status filter dropdown menu on the Manage Promotions dashboard to view campaign progress. — Click the status filter dropdown menu on the **Manage Promotions** dashboard to view campaign progress.

Step #19: Click View next to your campaign to inspect individual ASIN performance and live status. — Click **View** next to your campaign to inspect individual ASIN performance and live status.

Submitted price discounts typically require several hours to process and activate across Amazon's marketplace.

Q: Why is setting a minimum discounted price critical when configuring promotions?

A: Setting a minimum price prevents products from selling below your cost threshold if multiple promotions—such as an automated price discount and a percentage coupon—are stacked by a buyer.

Q: Why run price discounts instead of creating an FBA removal order?

A: FBA removal orders cost roughly $1.04 to $1.50+ per unit depending on size and weight without generating revenue. Running a calculated price discount allows you to liquidate aged units while retaining positive net proceeds.

Q: How long does it take for a price discount to go live after submission?

A: Price discounts are placed into a processing state upon submission and typically take several hours to fully activate on Amazon listing pages.

Term	Definition
COGS	Cost of Goods Sold; the direct cost of acquiring or manufacturing an inventory unit.
FBA Fee	Fulfillment by Amazon fee charged per unit to pick, pack, and ship customer orders.
Referral Fee	The commission percentage Amazon charges sellers on each completed product transaction.
Removal Order	An Amazon service request to return or dispose of unsellable or excess FBA inventory for a fee.
ASIN	Amazon Standard Identification Number; a 10-character alphanumeric unique product identifier.