How to Create and Apply Targeting Bundle Lists

Learn how to create a new bundle list, define targeting rules, and apply them to demand channels before publishing changes.

June 28, 2026 By Jenya Glomb

This guide explains how to create a custom bundle list and apply it as a targeting rule to a demand channel. Completing this workflow ensures your demand partners only receive traffic from the specific applications you define.

This workflow is intended for ad operations and programmatic campaign managers. Use it when setting up new demand integrations or refining existing traffic filters to include or exclude specific application IDs.

Create a Bundle List

Step #1: Click Integrations in the left sidebar menu. — Click **Integrations** in the left sidebar menu.

Step #2: Click List Management to access your configured lists. — Click **List Management** to access your configured lists.

Step #3: Click the New List button to open the list creation modal. — Click the **New List** button to open the list creation modal.

Enter a unique identifier in the Pretty Name field.

Step #5: Click the Dimension dropdown menu. — Click the **Dimension** dropdown menu.

Step #6: Select Bundle to set the dimension type for this list. — Select **Bundle** to set the dimension type for this list.

Step #7: Click Next to proceed to the values section. — Click **Next** to proceed to the values section.

Step #8: Click the Enter values field. — Click the **Enter values** field.

Type your comma-separated bundle IDs (e.g., com.play.vlad_and_niki,racing.com.highlane.hospital) into the input field.

Step #10: Click Save to confirm and store your new list. — Click **Save** to confirm and store your new list.

Create and Apply a Targeting Rule

Before applying your new list, ensure you have located the target demand channel in your dashboard.

Step #11: Click Demand Channels from the navigation menu. — Click **Demand Channels** from the navigation menu.

Step #12: Locate the desired demand channel and click the Edit icon (pencil) in the far-right Actions column. — Locate the desired demand channel and click the **Edit** icon (pencil) in the far-right Actions column.

Step #13: Click the Targeting Rule dropdown menu inside the configuration modal. — Click the **Targeting Rule** dropdown menu inside the configuration modal.

Step #14: Select Create new targeting rule. — Select **Create new targeting rule**.

Type a name for the new rule in the Name field.

Enter an optional description in the Description field.

Step #17: Click Edit under the Rules section to define the condition. — Click **Edit** under the Rules section to define the condition.

Step #18: Select Bundle from the rule type dropdown. — Select **Bundle** from the rule type dropdown.

Step #19: Select the bundle list you created earlier from the available options. — Select the bundle list you created earlier from the available options.

Step #20: Click Save Rules. — Click **Save Rules**.

Step #21: Click Create to finalize the new targeting rule. — Click **Create** to finalize the new targeting rule.

Step #22: Click Create on the main demand channel modal to save your updated configuration. — Click **Create** on the main demand channel modal to save your updated configuration.

Publish Your Changes

Changes to lists and rules are not active until you publish them via the Unpublished Changes menu.

Step #23: Click the Unpublished button located near the top of the interface. — Click the **Unpublished** button located near the top of the interface.

Step #24: Check the box next to the pending updates to select them for publishing. — Check the box next to the pending updates to select them for publishing.

Step #25: Click Publish to deploy the updates live. — Click **Publish** to deploy the updates live.

Term	Definition
Bundle List	A grouping of specific application IDs or properties used to filter and target inventory.
Demand Channel	A configured integration or pathway where advertising traffic is routed and managed.
Targeting Rule	A specific set of conditions applied to control which inventory a demand channel receives.

How to Create and Apply Targeting Bundle Lists

Learn how to create a new bundle list, define targeting rules, and apply them to demand channels before publishing changes.

June 28, 2026 By Jenya Glomb

Create a Bundle List

Enter a unique identifier in the Pretty Name field.

Type your comma-separated bundle IDs (e.g., com.play.vlad_and_niki,racing.com.highlane.hospital) into the input field.

Create and Apply a Targeting Rule

Before applying your new list, ensure you have located the target demand channel in your dashboard.

Type a name for the new rule in the Name field.

Enter an optional description in the Description field.

Publish Your Changes

Changes to lists and rules are not active until you publish them via the Unpublished Changes menu.

Term	Definition
Bundle List	A grouping of specific application IDs or properties used to filter and target inventory.
Demand Channel	A configured integration or pathway where advertising traffic is routed and managed.
Targeting Rule	A specific set of conditions applied to control which inventory a demand channel receives.