Create Brand Tailored Promotions in Seller Central

Learn how to set up and launch targeted discount promotions for audience segments like cart abandoners in Amazon Seller Central.

September 2, 2026 By SellerPro Amazon Agency

This guide demonstrates how to configure and launch a Brand Tailored Promotion in Amazon Seller Central to offer exclusive discounts to high-intent customer segments, such as cart abandoners.

This applies to brand-registered Amazon sellers and marketing managers looking to re-engage potential buyers and drive conversions from recent catalog interactions.

Brand Tailored Promotions allow you to display exclusive discounts to specific customer segments on desktop and mobile.

In the classic Seller Central navigation, you can access this feature under Advertising > Brand Tailored Promotions.

Navigate to Brand Promotions

Step #2: Click Send your Cart Abandoners a promotion in the Insights & Recommendations section. — Click **Send your Cart Abandoners a promotion** in the Insights & Recommendations section.

Step #3: Click Create Promotion to open the promotion setup workflow. — Click **Create Promotion** to open the promotion setup workflow.

Configure Audience and Product Scope

Select the brand and audience segment you want to target. While you can target multiple audience tiers, larger audiences like cart abandoners typically yield more engagement than smaller pools like brand followers.

You can choose specific ASINs or select your entire brand catalog to make every product eligible for the discount.

Set Promotion Details, Budget, and Schedule

Enter the promotion details, discount percentage (between 10% and 50%), and your maximum spend budget.

Step #6: Click the Budget input field. — Click the **Budget** input field.

The budget represents the maximum total discount value you are willing to give away. Once customer redemptions reach this dollar threshold, Amazon automatically shuts off the promotion.

Step #8: Select the Promotion start date. — Select the **Promotion start date**.

Step #9: Select the Promotion end date to define the campaign duration. — Select the **Promotion end date** to define the campaign duration.

Promotions must be scheduled at least a few days in advance and run for a minimum duration of one week.

Q: What discount percentages are allowed for Brand Tailored Promotions?

A: You can set a discount percentage anywhere between 10% and 50% for your selected audience.

Q: How does the promotion budget cap work?

A: The budget sets the maximum total dollar amount of discounts Amazon will distribute. As soon as redeemed customer savings reach this figure, the promotion automatically deactivates.

Q: What are the scheduling duration requirements?

A: Promotions must be scheduled at least a few days in advance of their launch date and must run for a minimum of one full week.

Term	Definition
Brand Tailored Promotion	An Amazon marketing feature that displays targeted, exclusive discounts to eligible shopper segments on mobile and desktop devices.
Cart Abandoners	Customers who added one or more of your brand's products to their shopping cart within the past 90 days but did not complete the purchase.
Promotion Budget	The maximum aggregate dollar amount of discount savings allocated to a promotion before it automatically concludes.