Create Coupons and Promotions in Amazon Seller Central

Learn how to create standard coupons, price discounts, and promotional deals for your products in Amazon Seller Central.

September 2, 2026 By Hafiz Hamza

Create and configure promotional campaigns—including standard coupons, price discounts, and deals—in Amazon Seller Central to drive product visibility and boost sales conversions.

This guide applies to Amazon brand owners, marketplace sellers, and e-commerce marketing managers setting up product discounts or running promotional campaigns for their catalog.

Amazon Seller Central consolidates promotional campaign creation into a single dashboard. You can create coupons, direct price discounts, or deals depending on your marketing objectives.

Promotion Types Overview

Promotion Type	Best Used For	Key Requirements
Standard Coupon	Highlighting a discount badge on search results and product listings	5%–50% discount range, minimum $100 budget, max 30-day duration
Price Discount	Direct temporary price markdowns across specific catalog items	Set minimum discounted price and committed unit inventory
Deal	Featured promotional placements based on Amazon recommendations	Selection from eligible suggested deals and custom scheduling

Creating a Standard Coupon

Step #1: Click the main navigation menu icon in Seller Central. — Click the main navigation menu icon in Seller Central.

Step #2: Click Coupons under the Advertising section. — Click **Coupons** under the Advertising section.

Step #3: Click Create promotion. — Click **Create promotion**.

Step #4: Click Create Coupon from the menu. — Click **Create Coupon** from the menu.

Step #5: Select the Standard coupon option. You can set coupon type as per your goal, standard type is the most used one. — Select the **Standard** coupon option. You can set coupon type as per your goal, standard type is the most used one.

Step #6: Select the target audience from the Audience Type dropdown (such as All customers). — Select the target audience from the **Audience Type** dropdown (such as **All customers**).

Step #7: Enter the target product's ASIN into the Search by product name or ASIN field. — Enter the target product's ASIN into the **Search by product name or ASIN** field.

Step #8: Click the search icon to locate the product listing. — Click the search icon to locate the product listing.

Step #9: Check the box next to your product in the search results to include it in the coupon promotion. — Check the box next to your product in the search results to include it in the coupon promotion.

Step #10: Click Continue in the upper-right section. — Click **Continue** in the upper-right section.

Step #11: Click the Start date field and choose the start date from the calendar. — Click the **Start date** field and choose the start date from the calendar.

Step #12: Click the End date field and select an end date up to 30 days out. — Click the **End date** field and select an end date up to 30 days out.

Step #13: Enter your desired discount in the Discount percentage field (between 5% and 50%). — Enter your desired discount in the **Discount percentage** field (between 5% and 50%).

Step #14: Enter the campaign budget in the Set budget field (minimum $100). — Enter the campaign budget in the **Set budget** field (minimum $100).

Step #15: Enter a clear, descriptive name in the Coupon title field that shoppers will see on the listing. — Enter a clear, descriptive name in the **Coupon title** field that shoppers will see on the listing.

Step #16: Select No under the Stacked promotions section to prevent shoppers from combining multiple discounts. — Select No under the **Stacked promotions** section to prevent shoppers from combining multiple discounts.

Step #17: Click Continue at the bottom of the form. — Click **Continue** at the bottom of the form.

Step #18: Click Submit to finalize the coupon campaign. — Click **Submit** to finalize the coupon campaign.

Submitted coupons typically become active on Amazon product detail pages within a few hours.

Creating a Price Discount

Step #19: Click Create Price Discount from the Create promotion dropdown menu. — Click **Create Price Discount** from the Create promotion dropdown menu.

Step #20: Select the marketplace country from the Country dropdown. — Select the marketplace country from the **Country** dropdown.

Step #21: Select your seller account. — Select your seller account.

Step #22: Select an promotional event from the Event dropdown or select No event for a standard markdown. — Select an promotional event from the **Event** dropdown or select **No event** for a standard markdown.

Step #23: Click the Start Date field and select the start date. — Click the **Start Date** field and select the start date.

Step #24: Click the End Date field and select the discount end date. — Click the **End Date** field and select the discount end date.

Step #25: Select the discount pricing method from the Discount type dropdown. — Select the discount pricing method from the **Discount type** dropdown.

Step #26: Enter a campaign identifier in the Internal Description text box. — Enter a campaign identifier in the **Internal Description** text box.

Step #27: Click Step 2: Add products → to proceed to catalog selection. — Click **Step 2: Add products →** to proceed to catalog selection.

Step #28: Enter the product ASIN or SKU into the search input. — Enter the product ASIN or SKU into the search input.

Step #29: Click the teal Search button. — Click the teal **Search** button.

Step #30: Click + Add on the product row to include it in the price discount. — Click **+ Add** on the product row to include it in the price discount.

Step #31: Click Step 3: Set discounts & committed units →. — Click **Step 3: Set discounts & committed units →**.

Step #32: Enter the percentage discount value. — Enter the percentage discount value.

Step #33: Enter the minimum discounted threshold price in the Minimum discounted price field. — Enter the minimum discounted threshold price in the **Minimum discounted price** field.

Step #34: Enter the quantity of inventory allocated for this promotion in the Committed units field. — Enter the quantity of inventory allocated for this promotion in the **Committed units** field.

Setting Up a Deal

Step #35: Click the Create promotion dropdown button. — Click the **Create promotion** dropdown button.

Step #36: Click Create Deal. — Click **Create Deal**.

Step #37: Click Select next to an eligible suggested deal in the product list. — Click **Select** next to an eligible suggested deal in the product list.

Step #38: Select the Custom Schedule radio button option under the Schedule section. — Select the **Custom Schedule** radio button option under the Schedule section.

Step #39: Click the Start Date field and select the desired campaign start date. — Click the **Start Date** field and select the desired campaign start date.

Step #40: Click the End Date field and set the deal completion date. — Click the **End Date** field and set the deal completion date.

Q: How long does it take for a newly submitted coupon to go live?

A: Newly submitted coupons are typically processed and visible to Amazon shoppers within a few hours.

Q: What is the maximum duration for running an Amazon coupon?

A: A coupon can be scheduled to run for up to 30 consecutive days from its selected start date.

Q: What are the minimum and maximum allowable discount percentages for coupons?

A: Standard coupons require a minimum discount of 5% and allow a maximum discount of up to 50%.

Q: What does selecting 'No' under Stacked Promotions do?

A: Disallowing stacked promotions ensures that buyers cannot combine the coupon with other active promotional discounts on the same item.

Term	Definition
ASIN	Amazon Standard Identification Number, a unique 10-character alphanumeric identifier assigned to each catalog product.
Stacked Promotions	A setting that determines whether multiple promotional discounts or coupons can be redeemed simultaneously on a single purchase.
Committed Units	The specific number of inventory units allocated and reserved to be sold at the promotional discount price.
Subscribe & Save Coupon	A specialized discount coupon targeted specifically to customers who set up recurring automated deliveries for an eligible product.

Create Coupons and Promotions in Amazon Seller Central

Learn how to create standard coupons, price discounts, and promotional deals for your products in Amazon Seller Central.

September 2, 2026 By Hafiz Hamza

Create and configure promotional campaigns—including standard coupons, price discounts, and deals—in Amazon Seller Central to drive product visibility and boost sales conversions.

This guide applies to Amazon brand owners, marketplace sellers, and e-commerce marketing managers setting up product discounts or running promotional campaigns for their catalog.

Amazon Seller Central consolidates promotional campaign creation into a single dashboard. You can create coupons, direct price discounts, or deals depending on your marketing objectives.

Promotion Types Overview

Promotion Type	Best Used For	Key Requirements
Standard Coupon	Highlighting a discount badge on search results and product listings	5%–50% discount range, minimum $100 budget, max 30-day duration
Price Discount	Direct temporary price markdowns across specific catalog items	Set minimum discounted price and committed unit inventory
Deal	Featured promotional placements based on Amazon recommendations	Selection from eligible suggested deals and custom scheduling

Creating a Standard Coupon

Submitted coupons typically become active on Amazon product detail pages within a few hours.

Creating a Price Discount

Setting Up a Deal

Q: How long does it take for a newly submitted coupon to go live?

A: Newly submitted coupons are typically processed and visible to Amazon shoppers within a few hours.

Q: What is the maximum duration for running an Amazon coupon?

A: A coupon can be scheduled to run for up to 30 consecutive days from its selected start date.

Q: What are the minimum and maximum allowable discount percentages for coupons?

A: Standard coupons require a minimum discount of 5% and allow a maximum discount of up to 50%.

Q: What does selecting 'No' under Stacked Promotions do?

A: Disallowing stacked promotions ensures that buyers cannot combine the coupon with other active promotional discounts on the same item.

Term	Definition
ASIN	Amazon Standard Identification Number, a unique 10-character alphanumeric identifier assigned to each catalog product.
Stacked Promotions	A setting that determines whether multiple promotional discounts or coupons can be redeemed simultaneously on a single purchase.
Committed Units	The specific number of inventory units allocated and reserved to be sold at the promotional discount price.
Subscribe & Save Coupon	A specialized discount coupon targeted specifically to customers who set up recurring automated deliveries for an eligible product.