How to Create a Hudson Brownstone Social Media Post Brief

Learn how to efficiently draft a structured content brief for Hudson Brownstone social media posts using Google Sheets, real estate listings, and AI.

August 6, 2026 By Aiden Arens

This guide explains how to build a social media content brief for a Hudson Brownstone property. By following these steps, you will learn how to source verified real estate listings, generate on-brand captions using AI, and update the team's content calendar for designer handoff.

This workflow is intended for social media managers and copywriters handling content creation for real estate accounts. Use this process during daily content planning to source properties and provide structured briefs to the design team.

Preparing the Content Brief

Step #1: Screenshot shows clicking the date, but just look at the previous directional buildout documents. — Screenshot shows clicking the date, but just look at the previous directional buildout documents.

Step #2: Click File in the Google Docs navigation menu. — Click **File** in the Google Docs navigation menu.

Step #3: Select Make a copy from the dropdown menu. — Select **Make a copy** from the dropdown menu.

Type the new date to update the document's title.

Step #5: Click Make a copy to duplicate the file. — Click **Make a copy** to duplicate the file.

Step #6: Return to the content calendar and click on the new row for your scheduled post. — Return to the content calendar and click on the new row for your scheduled post.

Paste the link to your newly created Google Doc brief.

Finding the Right Property

Check the client's strategy document to confirm the specific types of properties they want to feature. Set up alerts on real estate websites to be automatically notified of listings matching these exact criteria.

Depending on your preferred property source, use specific platforms and filters to narrow down the search for different types of properties Raffi may want to showcase (Aidens current search filters as of this SOPs creation:

Platform	Filter Types	Property Focus
Redfin	Status: Early Access / Coming Soon, Active, Pending	Catching brand new or highly demanded listings early.
StreetEasy	Property Type: Active, Built in the early or pre 1900s era	Finding historic, classic architecture specific to New York City.
Manual Search	Keyword search for "Brownstone"	Verifying that the home fits the exact architectural style.

Step #8: Click Show full description on the selected property listing page. — Click **Show full description** on the selected property listing page.

Search the page using Cmd + F (or Ctrl + F) to look for the word "brownstone"/just ensure the property you're looking at and pick qualifies for Raffi's search criteria.

Just because a property looks like a brownstone or is located in a neighborhood known for them does not mean it qualifies. Ensure the actual property description confirms its architectural style.

Generating Content with AI

Open a new chat in Claude.

Type the following prompt to indicate the format you want to replicate: "Here's a format/example/template to use:".

Paste the text from the previous directional buildout (as long as you know it's a good document to model) so Claude has a reference structure to copy.

Copy the property description and key details from the real estate listing after telling Claude you'll give it new details on a new property.

Type "Info for the new property this will be about:" into Claude.

Press Enter to generate the new content.

Copy the generated output from Claude.

Finalizing the Brief and Calendar

Paste the new titles and caption into your Google Doc brief, completely replacing the old content (on your COPY of the document)

REVIEW the generated titles and caption against the client's strategy document. If the AI missed any specific rules (e.g., omitting mandatory words), copy the client guidelines in the strategy and ask the AI to revise the titles.

Paste the finalized caption into the corresponding column of the content calendar spreadsheet.

Type the property's address into the calendar for the title/name column and press Enter.

Step #20: Click the status dropdown menu and set it to Begin Design to formally hand off the project to the design team. — Click the status dropdown menu and set it to **Begin Design** to formally hand off the project to the design team.

Q: How do I verify a property is actually a brownstone?

A: Open the full property description on the listing page and search for the word "brownstone". Just because a property looks like a brownstone or is located in a brownstone neighborhood does not mean it qualifies.

Q: What is the best way to prompt Claude to format the brief correctly?

A: Provide a previous post brief and explicitly instruct the AI using the phrase "Here's a format/example/template to use:". Including all three terms together prevents wonky formatting results and ensures the AI clearly understands the structure to replicate.

Q: Should I include external links in the final caption?

A: No, you should delete any links from the generated text. The primary platform for these posts is Instagram, which does not support clickable links within captions.

Q: What if the AI-generated titles or caption doesn't match the client's strategy guidelines?

A: Review the client's strategy document and supply their exact guidelines (e.g., "Titles need to include the word 'wide'") back to Claude as a revision prompt to get updated options.

Term	Definition
Directional buildout/content brief	A structured document outlining the messaging, captions, and links required to design and publish a specific social media post.
StreetEasy	A popular online real estate search platform heavily focused on properties located within the New York City market.
Redfin	A real estate brokerage platform that allows users to search for active, pending, and early-access property listings.
Brownstone	A historic architectural style of townhouse typically found in New York City, characterized by a brownish-red sandstone facade.

How to Create a Hudson Brownstone Social Media Post Brief

Learn how to efficiently draft a structured content brief for Hudson Brownstone social media posts using Google Sheets, real estate listings, and AI.

August 6, 2026 By Aiden Arens

Preparing the Content Brief

Type the new date to update the document's title.

Paste the link to your newly created Google Doc brief.

Finding the Right Property

Platform	Filter Types	Property Focus
Redfin	Status: Early Access / Coming Soon, Active, Pending	Catching brand new or highly demanded listings early.
StreetEasy	Property Type: Active, Built in the early or pre 1900s era	Finding historic, classic architecture specific to New York City.
Manual Search	Keyword search for "Brownstone"	Verifying that the home fits the exact architectural style.

Search the page using Cmd + F (or Ctrl + F) to look for the word "brownstone"/just ensure the property you're looking at and pick qualifies for Raffi's search criteria.

Just because a property looks like a brownstone or is located in a neighborhood known for them does not mean it qualifies. Ensure the actual property description confirms its architectural style.

Generating Content with AI

Open a new chat in Claude.

Type the following prompt to indicate the format you want to replicate: "Here's a format/example/template to use:".

Paste the text from the previous directional buildout (as long as you know it's a good document to model) so Claude has a reference structure to copy.

Copy the property description and key details from the real estate listing after telling Claude you'll give it new details on a new property.

Type "Info for the new property this will be about:" into Claude.

Press Enter to generate the new content.

Copy the generated output from Claude.

Finalizing the Brief and Calendar

Paste the new titles and caption into your Google Doc brief, completely replacing the old content (on your COPY of the document)

Paste the finalized caption into the corresponding column of the content calendar spreadsheet.

Type the property's address into the calendar for the title/name column and press Enter.

Q: How do I verify a property is actually a brownstone?

Q: What is the best way to prompt Claude to format the brief correctly?

Q: Should I include external links in the final caption?

A: No, you should delete any links from the generated text. The primary platform for these posts is Instagram, which does not support clickable links within captions.

Q: What if the AI-generated titles or caption doesn't match the client's strategy guidelines?

A: Review the client's strategy document and supply their exact guidelines (e.g., "Titles need to include the word 'wide'") back to Claude as a revision prompt to get updated options.

Term	Definition
Directional buildout/content brief	A structured document outlining the messaging, captions, and links required to design and publish a specific social media post.
StreetEasy	A popular online real estate search platform heavily focused on properties located within the New York City market.
Redfin	A real estate brokerage platform that allows users to search for active, pending, and early-access property listings.
Brownstone	A historic architectural style of townhouse typically found in New York City, characterized by a brownish-red sandstone facade.