Create a Prime Exclusive Discount in Amazon Seller Central

Learn how to configure campaign details, upload product spreadsheets, and submit a Prime Exclusive Price Discount in Amazon Seller Central.

September 30, 2026 By Hafiz Hamza

Purpose

This guide demonstrates how to configure and enroll a Prime Exclusive Price Discount for promotional events in Amazon Seller Central. You will walk through setting campaign parameters, preparing and uploading the product template file, and reviewing discounted items until the promotion is submitted.

Scope

This procedure applies to Amazon marketplace managers and e-commerce specialists managing brand promotions within Amazon Seller Central. It covers creating price discounts for events such as Prime Big Deal Days or Black Friday using bulk spreadsheet upload. Resolving ASIN listing suppressions or external pricing compliance issues prior to discount submission is out of scope.

Navigate to Price Discounts

Step #1: Click on Menu at the top left of the navigation panel. — Click on **Menu** at the top left of the navigation panel.

Step #2: Click on Marketing. — Click on **Marketing**.

Step #3: Click on Manage promotions and deals. — Click on **Manage promotions and deals**.

Step #4: Click on Create promotion. — Click on **Create promotion**.

Step #5: Click on Create Price Discount. — Click on **Create Price Discount**.

Configure Discount Details

Step #1: Click the Country dropdown menu and select your target marketplace. — Click the **Country** dropdown menu and select your target marketplace.

Step #2: Click the Account dropdown and choose your seller account. — Click the **Account** dropdown and choose your seller account.

Step #3: Click the Event dropdown. — Click the **Event** dropdown.

Step #4: Click on Prime Big Deal Days. — Click on **Prime Big Deal Days**.

Select your intended event, such as Prime Big Deal Days, Black Friday, or choose no event for standard promotions. Event start and end dates are automatically scheduled by Amazon based on the selected event.

Step #5: Click the Discount type dropdown and select your discount model. — Click the **Discount type** dropdown and select your discount model.

Step #6: Enter a name in the Internal Description field. — Enter a name in the **Internal Description** field.

Enter any descriptive identifier you prefer to track the promotion internally.

Step #7: Click on Step 2: Add products. — Click on **Step 2: Add products**.

Upload Product Template

Step #1: Select the File Upload option. — Select the **File Upload** option.

Download the template to review instructions and data definitions. Fill in required product columns including SKU, discount percentage, minimum discounted price, and committed units before uploading.

Step #2: Click on Upload file. And upload the spreadsheet you updated. — Click on **Upload file**. And upload the spreadsheet you updated.

Step #3: Click on Add 26 Products once the file has successfully processed. — Click on **Add 26 Products** once the file has successfully processed.

Review and Submit Promotion

Step #1: Click on Step 3: Set Discounts and Committed Units. — Click on **Step 3: Set Discounts and Committed Units**.

Review the applied discounts and committed inventory levels across all listed products to ensure values are accurate.

Discounts may encounter validation warnings related to ASIN star ratings, reference prices, or listing requirements that must be addressed if enrollment fails.

Step #2: Click on Submit. — Click on **Submit**.

Step #3: Click Submit in the confirmation prompt to finalize enrollment. — Click **Submit** in the confirmation prompt to finalize enrollment.

FAQ

Q: Can I manually set the start and end dates for event-based discounts?

A: No, when selecting an event like Prime Big Deal Days, the start and end dates are auto-scheduled by Amazon.

Q: What should I enter in the Internal Description field?

A: You can enter any custom naming convention to help identify the promotion internally, such as the event abbreviation, country, and date.

Q: What should I check if there are issues submitting certain products?

A: Check for product eligibility requirements such as ASIN review ratings and valid reference prices, as these often trigger submission warnings.

Glossary

Term	Definition
Prime Big Deal Days	An Amazon-scheduled promotional sales event providing exclusive discounts to Prime members.
Internal Description	A custom identifier used by the seller to name and track a promotion internally.
Committed Units	The quantity of product inventory allocated to support sales during the promotion window.

Create a Prime Exclusive Discount in Amazon Seller Central

Learn how to configure campaign details, upload product spreadsheets, and submit a Prime Exclusive Price Discount in Amazon Seller Central.

September 30, 2026 By Hafiz Hamza

Purpose

Scope

Navigate to Price Discounts

Configure Discount Details

Enter any descriptive identifier you prefer to track the promotion internally.

Upload Product Template

Download the template to review instructions and data definitions. Fill in required product columns including SKU, discount percentage, minimum discounted price, and committed units before uploading.

Review and Submit Promotion

Review the applied discounts and committed inventory levels across all listed products to ensure values are accurate.

Discounts may encounter validation warnings related to ASIN star ratings, reference prices, or listing requirements that must be addressed if enrollment fails.

FAQ

Q: Can I manually set the start and end dates for event-based discounts?

A: No, when selecting an event like Prime Big Deal Days, the start and end dates are auto-scheduled by Amazon.

Q: What should I enter in the Internal Description field?

A: You can enter any custom naming convention to help identify the promotion internally, such as the event abbreviation, country, and date.

Q: What should I check if there are issues submitting certain products?

A: Check for product eligibility requirements such as ASIN review ratings and valid reference prices, as these often trigger submission warnings.

Glossary

Term	Definition
Prime Big Deal Days	An Amazon-scheduled promotional sales event providing exclusive discounts to Prime members.
Internal Description	A custom identifier used by the seller to name and track a promotion internally.
Committed Units	The quantity of product inventory allocated to support sales during the promotion window.