Creating an Email Using ChatGPT: A Comprehensive Guide

In this guide, we'll learn how to craft an effective email offer using Chat GPT. Starting with the initial steps of creating an email template in a Google Doc, we'll delve into providing clear instructions and prompts for Chat GPT to generate compelling email content. As an award-winning email copywriter, our focus is on creating an enticing offer for our audience.

Setting Up the Email Template

We begin by structuring the email template with a concise preview line and subject line, keeping them under five words for optimal impact. Utilizing the PASS copywriting framework – Problem, Agitate, Solution – we aim to address customer needs effectively.

Incorporating Best Practices and Brand Elements

Next, we introduce best practices through web-based examples and incorporate brand elements by providing relevant URLs for Chat GPT to reference. We emphasize the importance of clarity in conveying the offer, such as a 'spend 30, get free shipping' deal, along with including essential details like discount codes and offer dates.

Personalizing and Enhancing Engagement

To enhance engagement, we tie the email content to current events or seasonal themes, ensuring relevance and resonance with the audience. By focusing on customer-centric storytelling and positioning the brand as a guide rather than the hero, we aim to create a compelling narrative that resonates with recipients.

Let's get started.

The body of the email should be around 200 to 300 words, not exceeding this limit.

Today, we will create an email offer using Chat GPT. Let's begin by discussing how to start the email. The most effective way to initiate an email for Chat GPT is by providing instructions or a prompt in a Google Doc. I have prepared an email template in my Google Doc for us to utilize in Chat GPT. First, we will review the template before inputting it into Chat GPT. Remember to include clear instructions. You are an accomplished email copywriter, and today we are crafting an offer for your email.

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Next, we provide an example of best practices. I always aim to offer a web-based illustration of best practices.

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Next, I introduce the brand and provide the URL for ChatGPT for reference when incorporating elements.

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If the offer requires a discount code, add it to the instructions.

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Subject line: 5 words or less

Preview text: 5 words or less

Use curiosity around the offer and desire for the outcome. Please give 5 pairs of subject lines and preview text. 

Body: The body of the email should be 200-300. Please use the PAS copywriting framework

Problem: Identify your audience’s specific problem

Agitate: Twist the knife to demonstrate how painful it is

Solution: Demonstrate how your product is the best solution

The email should always be about the customer. The brand or company is the guide. And the product is a tool for helping them go from the problem to the solution. 

Use 3-5 bullet points to drive home the benefits of the solution.

Keywords: microbiome, skin barrier, personalized skincare solutions

So, we always aim to obtain the discount code. The code, which is the key link, is "spring ship."

You want to specify the offer dates.

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And one thing I like to do is connect the email to current events, such as holidays or seasons like spring. In this case, the email focuses on how your skin reacts during spring. Let's incorporate that into the content. Moving on, let's discuss the overall structure of the email.

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We will be using the PASS copywriting framework. The PASS framework stands for Problem, Agitate, and Solution. You can opt for other copywriting frameworks, but make sure to mention them in your content. Remember, the focus of the email should always be on the customer. Avoid highlighting the brand or company as the hero; instead, position the customer as the protagonist. The brand or company should act as a guide, and the product should serve as a tool to assist them in achieving their goals.

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Right here, you can see it just pumped out.

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Generally, the text is formal, so I suggest prompting to make the text more conversational or casual.

"Edit the email to make it more casual."

Share the edited draft with the client for editing.