How to Disable Audience Network Placements in Meta Ads
Learn how to exclude Audience Network placements in Meta Ads Manager to prevent your campaigns from displaying on third-party mobile apps and websites.
This guide explains how to disable Audience Network placements in Meta Ads Manager. By excluding these placements, you can prevent your campaigns from serving ads on external third-party applications and websites, ensuring tighter control over ad delivery and budget.
This process applies to media buyers and digital marketers managing Meta ad campaigns. It is typically performed during ad set configuration or when optimizing an active campaign to improve placement efficiency.
Navigate to your campaigns in Meta Ads Manager and follow these steps to edit your placement settings.
Scroll down to the Placements section to manage where your ads appear.
Toggle the option that states your business excludes specific placements, and uncheck the Audience Network boxes. Once you have cleared the necessary checkboxes, click Save to apply the updated placement rules to your ad set.
Term | Definition |
|---|---|
Audience Network | A Meta placement network that allows advertisers to extend their Facebook and Instagram ads to high-quality third-party apps and websites. |
Ad Set | A group of ads that share the same daily or lifetime budget, schedule, targeting, and placement rules. |
Placement | The specific locations across Meta platforms and partner networks where an ad is displayed to the target audience. |