How to Discover and Manage AI Prompts in Spotlight

Learn how to discover, organize, and manage AI chatbot prompts using Spotlight's prompt volume tools and topic configurations.

May 19, 2026 By Michael Hermon

This guide explains how to discover, manage, and configure AI chatbot prompts to analyze brand visibility and perception effectively.

This process is designed for SEO and marketing teams who need to organize their prompt pipeline and track how specific queries impact brand reputation in AI overview systems.

Discovering and Researching Prompts

Before manually adding prompts, use Spotlight's discovery tools to find high-volume queries relevant to your brand.

Step #1: In the left navigation sidebar under Opportunities, select Prompt Volume. — In the left navigation sidebar under **Opportunities**, select **Prompt Volume**.

Spotlight provides multiple methods to discover prompts based on your existing data or market research:

Discovery Method	How it works	Where to find it
Search Keywords	Finds AI prompts sharing the same intent as standard Google Search keywords you already optimize for.	The Keywords tab.
Google Search Console	Surfaces actual prompts driving traffic from AI Overviews in search engines today.	The Google Search Console tab (requires connected account).
Page URL	Scans a specific product or service webpage and generates a list of highly relevant user queries.	The Page URL tab.
Related Prompts	Uses a few sample prompts to discover similar variations with measurable search volume in your target market.	The Related Prompts tab.

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Toggle on Include branded prompts while researching to surface queries asking specifically about your brand.

Organizing Prompts by Topic

The system automatically generates topics based on your brand, but you can manually expand them.

Step #3: In the left sidebar under Visibility Analysis, click By Topic to view all auto-generated groupings. — In the left sidebar under **Visibility Analysis**, click **By Topic** to view all auto-generated groupings.

Step #4: Click on any topic row to see its associated prompts and search volume data. — Click on any topic row to see its associated prompts and search volume data.

Step #5: Click + Add Prompts at the bottom of the table to manually input queries one by one. — Click **+ Add Prompts** at the bottom of the table to manually input queries one by one.

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Type your prompt text and press Enter to add it to the topic.

Step #7: To create an entirely new category, click Add Topic at the bottom of the main topic list. — To create an entirely new category, click **Add Topic** at the bottom of the main topic list.

You can also delete or rename existing topics directly from the topic view by scrolling down and accessing the topic settings.

Importing Prompts in Bulk

If you prefer to manage your research in a spreadsheet, you can import prompts along with their mapped topics.

Step #8: In the left sidebar, select Prompt list to view your master list of tracked queries. — In the left sidebar, select **Prompt list** to view your master list of tracked queries.

Step #9: Click Add Prompts in the upper right corner. — Click **Add Prompts** in the upper right corner.

Step #10: Click Import to upload a CSV file containing your prompts and topics. — Click **Import** to upload a CSV file containing your prompts and topics.

Download the sample CSV from the import modal to ensure your spreadsheet columns match the system's expected structure.

Mapping the Customer Journey

Classifying prompts by journey stage (e.g., Awareness, Consideration, Decision) helps clarify how users interact with AI at different funnel points.

Step #11: In the left sidebar under Visibility Analysis, select Customer Journey. — In the left sidebar under **Visibility Analysis**, select **Customer Journey**.

Step #12: Click Configure Journey in the top right corner. — Click **Configure Journey** in the top right corner.

Step #13: Use the dropdown menus next to each prompt to reassign it to the correct stage. — Use the dropdown menus next to each prompt to reassign it to the correct stage.

Tracking Brand Perception

To understand your reputation in AI responses, you can track prompts that ask direct questions about your brand.

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In the left sidebar, click Perception under the Brand Perception section.

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Click + Add Perception Prompts below the table to begin tracking direct brand queries.

Unlike general visibility prompts, perception prompts require you to define what constitutes a favorable AI response.

Step #16: Click Scoring Logic on any perception prompt in your list. — Click **Scoring Logic** on any perception prompt in your list.

Step #17: Provide explicit instructions on what details qualify the AI's response as "good" or "bad" for that query. — Provide explicit instructions on what details qualify the AI's response as "good" or "bad" for that query.

FAQ

Q: Can I automate adding prompts and topics?

A: Yes. Spotlight features an MCP (Model Context Protocol) API. You can instruct tools like Claude Desktop to automatically add prompts and topics to your account without opening the web interface.

Glossary

Term	Definition
Prompt Volume	A metric representing the estimated frequency that users ask AI chatbots a specific query.
Brand Perception Prompts	Queries specifically asking an AI about a brand's reputation, features, or overall standing in the market.
Scoring Logic	Custom criteria you set to instruct the system on how to grade the sentiment or accuracy of an AI's response.