Guide to Using the Organic Organic Tool for Social Media Insights
Learn how to use the Organic Organic tool, a product that collects and analyzes social media data, providing insights into what people are talking about, the volume of conversation.
In this guide, we'll learn how to use the Organic Organic tool, a product that collects and analyzes social media data, providing insights into what people are talking about, the volume of conversation, sentiment, and popular words. This tool allows you to click on any word and see all the conversations in which that word appears.
Understanding Conversations
This tool is particularly useful for understanding the context and content of conversations. For example, you can see all the conversations that include a specific word, such as "tank" or "police". This feature allows you to delve deeper into the topics that interest you or your customers.
Highlighting Trends and Alerts
The Organic Organic tool also allows customers to see highlights or alerts and filter to see precision and what appears. It may not seem trendy at first, but if you extend the period to 14 or 30 days, you may see a selection of trends. This feature allows you to spot subtle trends over time.
Customizing Projects
The tool also allows customers to set up projects, meaning they can define different types of custom-made projects and then receive alerts about them. For example, if you have a project on "Traffic Enforcement", you can see all the conversations on this topic and also view the raw data, including the sources.
Local News and Social Media Publishing
You can also focus on local news, filter and see what stories are there about specific topics like COVID-19, and even publish into social media. This feature allows you to stay updated on local news and share relevant information on your social media platforms.
Analyzing Customer Behavior
With the Organic Organic tool, you can see what all the customers are actually doing, even see all the customers who are connected. You can try another customer who is doing it, and see all their posts from different accounts. You can also see analytics on the account and see what's going up and down, how many followers, what's the most popular story, and so on.
Insights and Analysis
On top of everything else, the tool also provides insights, which are our analyses, our stories, about the content. These insights are produced with LLMs, and they are very human. They are used from time to time and we build internal tools for them. This is the first product we have, and we also have another product called community survey.
