How to Add a New Company to the Corporate Development Pipeline: 100MS Example

Learn step-by-step how to add 100MS to your corporate development pipeline, indicate interest level, and update your Airtable records efficiently.

September 2, 2025 By Sean Leahy

In this guide, we'll learn how to add a new company to a corporate development pipeline and indicate your interest level for a potential acquisition. We will also cover how to record this information in Airtable for tracking purposes.

This process helps keep your pipeline organized and ensures all relevant details are documented.

Let's get started

All right, I'm going to add a new company to the corporate development pipeline.

Go to PitchBook

Step #2: Click on "Search PitchBook ..." — Click on "Search PitchBook ..."

100MS is the company. Type that in the search bar, then click on 100MS.

Step #3: Click on "Communication Software" — Click on "Communication Software"

Type "100ms"

On the right, you can click Save.

Step #5: Click on "☐ Save ✓" — Click on "☐ Save ✓"

I'll select the corp dev pipeline. I want to indicate my interest level in this potential acquisition, so I'll go to the corp dev pipeline list.

Step #6: Click on "CorpDev Pipeline" — Click on "CorpDev Pipeline"

Step #8: Click on "Saved Searches & Lists" — Click on "Saved Searches & Lists"

Step #9: Click on "Lists" — Click on "Lists"

Step #10: Click on "CorpDev Pipeline" — Click on "CorpDev Pipeline"

We'll find 100MS...

Select "High" because I am interested in this company.

Next, I will go to our pipeline in Airtable and add a new entry for 100MS. That’s it.

Go to Corporate Development: Pipeline (old) - Airtable

Type "100ms + Enter"