How to Create a Trigger for Outbound Clicks in Your Project

Learn step-by-step how to set up a custom event trigger for outbound clicks in your project, using Web Compare as an example. Improve your tracking and analytics with this easy guide.

July 27, 2025 By Snir Cohen

In this guide, we'll learn how to create a trigger that activates every time someone clicks on an outbound link. This process involves setting up a custom event trigger in your chosen project, naming the event, and configuring it to respond to the specific action you want to track.

This method helps you monitor outbound link clicks and ensures you can use the trigger for future actions.

Let's get started

We want to create a trigger that activates every time someone clicks on outbound. To do this, go to one of the projects where you want to create the trigger. I'll use Web Compare as an example.

Go to Google Tag Manager

Step #2: Click on the relevant project — Click on the relevant project

Step #3: Click on "Triggers" — Click on "Triggers"

Step #4: Click on "New" — Click on "New"

Step #6: Click on "Custom Event" — Click on "Custom Event"

There, I will name it after the event I want, called creator_outbound.

Type "creator_outbound"

Step #9: Click on "Some Custom Events" — Click on "Some Custom Events"

Here, I will select that the trigger will occur on an event, and this event is equal to creator_outbound.

Step #10: Click on "select variable" — Click on "select variable"

Step #11: select {{Event}} — select {{Event}}

Step #12: Click where it says "contains" and change to equals — Click where it says "contains" and change to equals

Step #13: Click here and write "creator_outbound" (without the quotas) — Click here and write "creator_outbound" (without the quotas)

Step #14: Click on "Save" — Click on "Save"

Step #15: Let's call it the same name: creator_outbound, and save. — Let's call it the same name: creator_outbound, and save.