How to Create Campaign and Restructuring

Learn how to generate standardized campaign names and launch an automatic targeting catch-all campaign in Amazon Ads Manager.

August 28, 2026 By Hafiz Hamza

This guide provides instructions on building standardized Amazon Advertising campaign names and how to launch campaign.

This procedure is intended for Amazon PPC specialists and e-commerce marketing managers restructuring existing ad accounts or launching new catalog-wide ad campaigns.

Campaign Naming Conventions

Standardized naming conventions allow you to quickly identify the ad type, targeting method, match type, and advertised product from the Campaign Manager table.

Abbreviation	Meaning
SP	Sponsored Products
SPA	Sponsored Products Automatic Targeting
SPM	Sponsored Products Manual Targeting
SKC	Single Keyword Campaign
PH	Phrase Match
EX	Exact Match

Step #1: Open the campaign naming convention spreadsheet. — Open the campaign naming convention spreadsheet.

Step #2: Find the naming structure which suits your campaign. — Find the naming structure which suits your campaign.

Finalised your campaign name.

For catalog-wide catch-all campaigns, leave the ASIN and product specification fields blank.

Copy the generated campaign name from the formula output cell.

Creating the Campaign in Amazon Ads

Step #6: Switch to the Campaigns | Amazon Advertising browser tab. — Switch to the **Campaigns | Amazon Advertising** browser tab.

Step #7: Click Create campaign. — Click **Create campaign**.

Step #8: Verify the country selector is set to the correct marketplace. — Verify the country selector is set to the correct marketplace.

Step #9: Click Create campaign under the Sponsored Products card. — Click **Create campaign** under the **Sponsored Products** card.

Configuring Ad Group and Products

Step #10: Double-click the Ad group name field under Ad group settings. — Double-click the **Ad group name** field under Ad group settings.

Paste the generated name into the Ad group name field.

Step #12: Click All products in the Products section. — Click **All products** in the Products section.

Step #13: Click Add your desire product which you want to advertise. — Click **Add your desire product which you want to advertise.**

Setting Targeting and Bids

Step #14: Select Targeting: Auto or Manual, in my case I'm launching auto campaign so select Auto Targeting and then select the Set bids by targeting group option under Automatic Targeting. — Select Targeting: Auto or Manual, in my case I'm launching auto campaign so select Auto Targeting and then select the **Set bids by targeting group** option under Automatic Targeting.

Step #15: Choose your targeting group. — Choose your targeting group.

Step #16: Click the bid input field next to Substitutes. — Click the bid input field next to **Substitutes**.

Enter 0.30 as the default bid amount for Substitutes.

Finalizing Settings and Launching

Step #18: Select Dynamic bids - down only under Campaign bidding strategy. — Select **Dynamic bids - down only** under Campaign bidding strategy.

Step #19: Double-click the Campaign name field under Settings. — Double-click the **Campaign name** field under Settings.

Paste the copied campaign name.

Step #21: Click the Portfolio dropdown menu. — Click the **Portfolio** dropdown menu.

Step #22: Select relevant from the portfolio list. To keep your campaigns structure organize. — Select **relevant** from the portfolio list. To keep your campaigns structure organize.

Step #23: Click the Daily budget input field. — Click the **Daily budget** input field.

Set daily budget as per your goal and budget appetite.

Step #25: Click Launch campaign. — Click **Launch campaign**.

Q: Why set the initial daily budget to $10?

A: A $10 budget provides a low-risk baseline to observe campaign performance and traffic trends before scaling spend.

Term	Definition
Catch-All Campaign	An advertising campaign that includes an entire product catalog rather than targeting specific individual products.
Automatic Targeting	An Amazon Ads targeting mode where Amazon automatically matches ads to relevant search terms and competitor products.
Substitutes	An automatic targeting group in Amazon Ads that displays your product ads to shoppers viewing product detail pages of items similar to yours.
Dynamic Bids - Down Only	A bidding strategy where Amazon lowers bids in real time for clicks less likely to convert to a sale.
Portfolio	A grouping feature in Amazon Advertising used to organize and manage budgets across multiple campaigns.

How to Create Campaign and Restructuring

Learn how to generate standardized campaign names and launch an automatic targeting catch-all campaign in Amazon Ads Manager.

August 28, 2026 By Hafiz Hamza

This guide provides instructions on building standardized Amazon Advertising campaign names and how to launch campaign.

This procedure is intended for Amazon PPC specialists and e-commerce marketing managers restructuring existing ad accounts or launching new catalog-wide ad campaigns.

Campaign Naming Conventions

Standardized naming conventions allow you to quickly identify the ad type, targeting method, match type, and advertised product from the Campaign Manager table.

Abbreviation	Meaning
SP	Sponsored Products
SPA	Sponsored Products Automatic Targeting
SPM	Sponsored Products Manual Targeting
SKC	Single Keyword Campaign
PH	Phrase Match
EX	Exact Match

Finalised your campaign name.

For catalog-wide catch-all campaigns, leave the ASIN and product specification fields blank.

Copy the generated campaign name from the formula output cell.

Creating the Campaign in Amazon Ads

Configuring Ad Group and Products

Paste the generated name into the Ad group name field.

Setting Targeting and Bids

Enter 0.30 as the default bid amount for Substitutes.

Finalizing Settings and Launching

Paste the copied campaign name.

Set daily budget as per your goal and budget appetite.

Q: Why set the initial daily budget to $10?

A: A $10 budget provides a low-risk baseline to observe campaign performance and traffic trends before scaling spend.

Term	Definition
Catch-All Campaign	An advertising campaign that includes an entire product catalog rather than targeting specific individual products.
Automatic Targeting	An Amazon Ads targeting mode where Amazon automatically matches ads to relevant search terms and competitor products.
Substitutes	An automatic targeting group in Amazon Ads that displays your product ads to shoppers viewing product detail pages of items similar to yours.
Dynamic Bids - Down Only	A bidding strategy where Amazon lowers bids in real time for clicks less likely to convert to a sale.
Portfolio	A grouping feature in Amazon Advertising used to organize and manage budgets across multiple campaigns.