How to Promote Local Businesses on Facebook Using Website Directories

Learn step-by-step how to use Facebook and website directories to promote local businesses like Beat A Duck, Wren's Plants, and Moon Vine Jewels for events such as Spring Market Days. Discover tips for tagging, scheduling posts, and maximizing event visibility.

March 10, 2026 By RVA Makers Market

In this guide, we'll learn how to share information about local businesses from a website directory to a Facebook event. This process helps promote businesses by creating scheduled posts in the event discussion, including links and details for each business.

We'll also cover how to check if a business has a Facebook page, add links, and schedule posts for specific times.

Let's get started

We start with Facebook and the website in split screen. Navigate to the Meet the Makers.

Step #1: Click the hamburger menu to open the directory — Click the hamburger menu to open the directory

Step #2: Click on "Meet The Makers" — Click on "Meet The Makers"

It's a directory. Go all the way down to the bottom. to find the last entry, in this example, Beaded Duck.

Step #3: Click here — Click here

Copy the URL.

Step #4: Click on "us / meet - the - makers / the - beaded - duc" — Click on "us / meet - the - makers / the - beaded - duc"

5

Type "Cmd + C"

Go to Facebook.

Type "Facebook Spring Market Days."

Step #6: Click on "Search Facebook" — Click on "Search Facebook"

7

Type "spring market days + Enter"

"" Click the event.

Step #8: Click on "heet on saturday at Spring Market Days @ Glen" — Click on "heet on saturday at Spring Market Days @ Glen"

Step #9: Click on "Discussion" — Click on "Discussion"

Go to the discussion.

Step #10: Click on "Add a Post" — Click on "Add a Post"

Add a post.

Step #11: Click on "I" — Click on "I"

See if we can tag the business, Beaded Duck I'm not sure if that's her, so I'll remove it.

12

Type "@thebeadedduck"

since there is no tag for her, we'll drop the page mention

13

Type "Cmd + A"

14

Type "Backspace"

15

Type "Cmd + V"

Insert the link. And then we'll say, "Meet with Beat A Duck on Saturday at Market Days at..." Now I...

Step #16: Click on "https://www.rvamakersmarket.us/meet-the-ma" — Click on "https://www.rvamakersmarket.us/meet-the-ma"

17

Type "Meet The Beaded duck on saturday at @"

Step #18: Click on "Market Days at The Cultural Art Center At Glen Allen" — Click on "Market Days at The Cultural Art Center At Glen Allen"

19

Type " at @artg"

Step #20: Click on "The Cultural Arts Center at Glen Allen Page 9.9K followers" — Click on "The Cultural Arts Center at Glen Allen Page 9.9K followers"

Make sure to post it to both the event and the feed.

Step #21: Click here — Click here

Scroll down. We will schedule it today, a little later.

Step #22: Click here — Click here

Step #23: Click on "Dale" — Click on "Dale"

Step #24: Click on "18" — Click on "18"

Step #25: Click on "①Time" — Click on "①Time"

It's nine o'clock now. We'll set it for 10:05.

Step #26: Click on "10:00 AM" — Click on "10:00 AM"

Schedule.

Step #27: Click on "Schedule" — Click on "Schedule"

Step #28: Click on "Schedule" — Click on "Schedule"

Now, return to the website. Scroll to the bottom. The previous one is Wren's Plants.

Step #29: Click on "REN'S" — Click on "REN'S"

You will always move backward or forward, depending on what you need. Click on Page and copy the URL.

Step #30: Click here — Click here

Step #31: Click on "masters / rens - plants", copy the URL — Click on "masters / rens - plants", copy the URL

We are back on the Facebook page. Click "Add Post" and paste your content.

32

Type "Cmd + C"

Step #33: Click here — Click here

Step #34: Click here — Click here

Step #35: Click on "Write something" — Click on "Write something"

36

Type "Cmd + V"

The picture is loaded.

Step #37: Click here — Click here

Step #38: Click here — Click here

""

39

Type "Cmd + A"

Step #40: Click on "https://www.rvamakersmarket.us/meet-the-ma" — Click on "https://www.rvamakersmarket.us/meet-the-ma"

I already know that we don't...

41

Type "Cmd + A"

I don't have /8, so Wren gets to pick the plants. Meet Wren's Plants on Saturday, Market Days, from noon to 5:00 PM. Share this post.

42

Type "Meet Ren's Plants on Saturday at @market"

Step #43: Click on "Page 67 followers" — Click on "Page 67 followers"

44

Type " from noon til 5pm "

Step #45: Click here — Click here

Step #46: Click the calendar icon to schedule — Click the calendar icon to schedule

We will schedule it.

Step #47: Click on the date box — Click on the date box

Step #48: Click on "10" — Click on "10"

Step #49: Double-click on "①Timet" — Double-click on "①Timet"

Schedule for 10:45.

Step #50: Click on "10:45 AM" — Click on "10:45 AM"

Step #51: Click on "Schedul" — Click on "Schedul"

How to Promote Local Businesses on Facebook Using Website Directories