How to Use MediaBiasFactCheck for Vetting Creators - Enterprise Team

Learn how to use MediaBiasFactCheck to verify prospective creators, assess their bias and credibility, and update your vetting sheet accordingly.

16 Sep 2024 By Zach Kovack

In this guide, we'll learn how to use MediaBiasFactCheck.com to verify if a prospective creator can move along in our process. We'll start by copying the website and searching for it on MediaBiasFactCheck.com. We'll assess the site's bias and credibility to determine if it meets Raptive's criteria. If the site is too biased or lacks credibility, we'll reject it and document our findings in our vetting sheet. This ensures transparency and consistency in our vetting process.

Let's get started

We'll start by viewing our vetting sheet and selecting a political/news website to review, copying the domain.

Go to the "Official Master Vetted Sheet"

Step #2: Identify the website you want to review. In this example, right-click on "https://www.foxnews.com/" — Identify the website you want to review. In this example, right-click on "https://www.foxnews.com/"

Step #3: Click on "Copy" — Click on "Copy"

Now open a new tab and go to MediaBiasFactCheck.com.

Step #4: Click on "SEARCH ONLY MEDIA SOURCES" — Click on "SEARCH ONLY MEDIA SOURCES"

Step #5: Type "Cmd +V" to enter the selected domain. Click here to begin the search. — Type "Cmd +V" to enter the selected domain. Click here to begin the search.

Step #6: Now scroll down and look for the correct website among the search results. Sometimes there are multiple websites, so make sure you find the correct one. When you identify the correct site, click on that link. — Now scroll down and look for the correct website among the search results. Sometimes there are multiple websites, so make sure you find the correct one. When you identify the correct site, click on that link.

Step #7: We're looking at two different things: the creator's "Bias" and "Credibility". — We're looking at two different things: the creator's "Bias" and "Credibility".

At Raptive, we seek creators who fall between "Left-Center" and "Right-Center" in terms of "Bias". Anyone from "Left-Center" to "Extreme" or "Right-Center" to "Extreme" is automatically rejected. For example, Fox News leans heavily to "Extreme", so it would be rejected. Additionally, we assess their "Credibility".

At Raptive, we focus on creators with "High" or "Very High" levels of "Credibility". You can see that Fox News is "Mixed" in this regard, falling short of our standards. Therefore, in both "Bias" and "Credibility", they would be rejected. With this information, we'll update our vetting sheet and immediately reject this lead

Return to the Official Master Vetted Sheet

Step #9: Click the applicable cell under "Approve/Reject/Question" and type "Reject" — Click the applicable cell under "Approve/Reject/Question" and type "Reject"

It's very important to add our notes. This way, anyone who wants to know why we rejected it can easily see that it was due to extreme bias and a lack of credibility. The more notes, the better.

Step #10: Click the applicable cell under "Vetting Notes (Description)" — Click the applicable cell under "Vetting Notes (Description)"

Type "Extremely biased and lacks credibility". + "Enter"

From there, you can continue with the rest of your vetting.