How to Monitor Multi-Marketplace Amazon Sales and Profit

Learn how to track multi-region Amazon sales using the Global Snapshot, view Business Reports, and measure product profitability metrics in Sellerboard.

August 20, 2026 By Hafiz Hamza

This guide demonstrates how to monitor your e-commerce sales performance across various Amazon marketplaces. By completing these steps, you will be able to track sales volume, analyze historical data, and measure per-product profitability.

This applies to Amazon sellers, account managers, and e-commerce analysts. Use this workflow during daily or weekly check-ins to evaluate regional sales performance and overall store profitability.

There are three main ways to track your sales and performance metrics depending on the level of detail you need.

Method	Use Case	Tool
Global Snapshot	Quick glance at real-time or recent sales across all global regions at once.	Amazon Seller Central
Business Reports	Detailed historical sales data for a specific marketplace.	Amazon Seller Central
Sellerboard	Deep dive into profitability, ad spend, and per-product performance.	Sellerboard

Monitor Sales via the Global Snapshot

Step #1: Click the marketplace dropdown at the top of your Amazon Seller Central dashboard. — Click the marketplace dropdown at the top of your Amazon Seller Central dashboard.

Step #2: Click the Global Snapshot to open the sales modal. — Click the **Global Snapshot** to open the sales modal.

Step #3: Select your desired time frame, such as Today so far, Last 7 days, or Last 15 days. — Select your desired time frame, such as **Today so far**, **Last 7 days**, or **Last 15 days**.

Step #4: Review the ordered product sales and unit counts broken down by global region and specific countries. — Review the ordered product sales and unit counts broken down by global region and specific countries.

View Specific Sales in Amazon Business Reports

To see specific historical sales, such as yesterday's performance for a single marketplace, use Business Reports.

Step #5: Click on Business Reports in the main navigation bar. — Click on **Business Reports** in the main navigation bar.

The Business Reports dashboard only shows data for the marketplace you currently have selected. To view a different region, you must switch your active marketplace first.

Step #6: Select the date you want to review from the date dropdown menu. — Select the date you want to review from the date dropdown menu.

Step #7: Click Apply to filter the sales data. — Click **Apply** to filter the sales data.

Step #8: To view another marketplace, click the store switcher dropdown at the top of the page and select the desired region (e.g., Australia). — To view another marketplace, click the store switcher dropdown at the top of the page and select the desired region (e.g., Australia).

Step #9: Once the new marketplace loads, navigate back to Business Reports to review its historical sales. — Once the new marketplace loads, navigate back to **Business Reports** to review its historical sales.

Track Profitability in Sellerboard

For a more comprehensive view of your profitability, advertising spend, and product-level performance, you can use Sellerboard.

Step #10: Open your Sellerboard dashboard. — Open your **Sellerboard** dashboard.

Step #11: Review the top-level financial metric tiles for Yesterday, Today, and Month-to-date. — Review the top-level financial metric tiles for **Yesterday**, **Today**, and **Month-to-date**.

Step #12: Click More at the bottom of any performance tile to expand the details. — Click **More** at the bottom of any performance tile to expand the details.

Step #13: Review the itemized list to see exactly which products sold, how much you spent on ads, and the net profit you generated. — Review the itemized list to see exactly which products sold, how much you spent on ads, and the net profit you generated.

Step #14: Click the account selection dropdown in the top right corner to switch between your linked marketplace accounts (e.g., DLUX USA, CA, MX). — Click the account selection dropdown in the top right corner to switch between your linked marketplace accounts (e.g., DLUX USA, CA, MX).

Step #15: Analyze the updated key performance indicators for the newly selected region. — Analyze the updated key performance indicators for the newly selected region.

Q: Why am I only seeing sales for one country in Business Reports?

A: Business Reports only display data for the specific marketplace you currently have active. To see sales for another country, you must use the store switcher dropdown to change your selected marketplace first.

Q: Can I see my detailed profit margins directly in Amazon Seller Central?

A: While Seller Central provides gross sales data, you should use a third-party analytics tool like Sellerboard for a detailed, itemized breakdown of your ad spend, net profit, and per-product profitability.

Term	Definition
Amazon Seller Central	The web interface used by merchants to manage and view their brand's orders and inventory on Amazon.
Global Snapshot	A feature in Amazon Seller Central that provides a quick, aggregated view of sales data across all international marketplaces.
Business Reports	A section in Seller Central that provides detailed metrics on sales, traffic, and conversion rates over specific date ranges.
Sellerboard	A third-party profitability analytics tool for Amazon sellers that tracks fees, ad spend, and net profit.

How to Monitor Multi-Marketplace Amazon Sales and Profit

Learn how to track multi-region Amazon sales using the Global Snapshot, view Business Reports, and measure product profitability metrics in Sellerboard.

August 20, 2026 By Hafiz Hamza

This applies to Amazon sellers, account managers, and e-commerce analysts. Use this workflow during daily or weekly check-ins to evaluate regional sales performance and overall store profitability.

There are three main ways to track your sales and performance metrics depending on the level of detail you need.

Method	Use Case	Tool
Global Snapshot	Quick glance at real-time or recent sales across all global regions at once.	Amazon Seller Central
Business Reports	Detailed historical sales data for a specific marketplace.	Amazon Seller Central
Sellerboard	Deep dive into profitability, ad spend, and per-product performance.	Sellerboard

Monitor Sales via the Global Snapshot

View Specific Sales in Amazon Business Reports

To see specific historical sales, such as yesterday's performance for a single marketplace, use Business Reports.

The Business Reports dashboard only shows data for the marketplace you currently have selected. To view a different region, you must switch your active marketplace first.

Track Profitability in Sellerboard

For a more comprehensive view of your profitability, advertising spend, and product-level performance, you can use Sellerboard.

Q: Why am I only seeing sales for one country in Business Reports?

Q: Can I see my detailed profit margins directly in Amazon Seller Central?

Term	Definition
Amazon Seller Central	The web interface used by merchants to manage and view their brand's orders and inventory on Amazon.
Global Snapshot	A feature in Amazon Seller Central that provides a quick, aggregated view of sales data across all international marketplaces.
Business Reports	A section in Seller Central that provides detailed metrics on sales, traffic, and conversion rates over specific date ranges.
Sellerboard	A third-party profitability analytics tool for Amazon sellers that tracks fees, ad spend, and net profit.