How to Order Transparency Codes and Upload to OPR
Learn how to order labels for enrolled Amazon Transparency products and upload the required spreadsheet to the Operational Performance Review (OPR) system.
This guide explains how to order Transparency codes for enrolled products and submit them to the Operational Performance Review (OPR). Completing this task ensures your product labels are properly logged, accurate, and approved for Amazon fulfillment.
This workflow applies to Amazon sellers, brand managers, and fulfillment coordinators handling Transparency enrollments. Use these steps right after initially enrolling a product into the Transparency program.
To move your enrolled products into the Operational Performance Review (OPR) phase, you first need to generate your Transparency codes and then fill out the OPR template.
Ordering Transparency Codes







Submitting to OPR







Save your completed spreadsheet locally.



The process typically finishes in a few minutes. You will receive an email confirmation, and your product's enrollment status will update to "In OPR."
Q: Can the OPR turn-on date be set in the past?
A: No, the Operational Performance Review date must be today's date or a future date.
Q: How do I find my Merchant ID?
A: You can find your Merchant ID in Seller Central. Alternatively, you can navigate to an item sold by your storefront on Amazon and locate the string of characters following seller= in the page URL.
Q: How will I know if my OPR spreadsheet uploaded successfully?
A: The upload processes within a couple of minutes. You will receive an email confirmation, and the product's status on the Manage Products page will update to "In OPR."
Term | Definition |
|---|---|
Transparency | An Amazon program that issues unique codes to protect brands against counterfeits. |
OPR | Operational Performance Review, a validation period ensuring Transparency codes scan correctly before they are fully enforced. |
GTIN | Global Trade Item Number, a unique identifier used for trade items, such as a UPC or EAN. |
Merchant ID | A unique string of characters assigned to an Amazon seller account to authorize backend actions and identify the storefront. |