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Tracking Daily Launch Stats for Ignite Your Narrative Masterclass and StoryPro

Monitor daily sales, email stats, and sales page performance for the Ignite Your Narrative Masterclass and StoryPro during the extended launch phase.

By Patrice Poltzer

In this guide, we'll learn how to track and update daily sales and email statistics during the launch phase of the Ignite Your Narrative Masterclass. This process involves using various tools such as Google Sheets, ThriveCart, ConvertKit, and Lucky Orange to gather and record data. By following these steps, you will ensure accurate tracking of sales, email performance, and website analytics, which are crucial for evaluating the success of the launch.

Let's get started

These are the launch stats. We are tracking this daily during the launch phase.

This is a stretched launch phase, so it will be a longer process. On the first tab, we need to track all the daily sales for the Ignite Your Narrative Masterclass.

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Click on "Daily Sales Stats IYN"
Step #3: Click on "Daily Sales Stats IYN"

We need to add more dates here.

Columns here: 17, 18, 19, 20, and so on.

If you need more columns, simply add them.

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Click here
Step #4: Click here

Go to Thrivecart and click on Transactions.

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Click here
Step #6: Click here

We are now looking for the sales stats for the 13th. Go to Custom Range and double-click on it to display only those stats.

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Click here
Step #8: Click here
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choose the date
Step #9: choose the date

We have one sale for the Ignite Your Narrative Masterclass one-time payment. Going back to the 13th, we see this sale, and that's it.

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Click on "0"
Step #11: Click on "0"

Now, do the same for all the other days. Go back and look for the 14th.

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Type "1 + Tab"
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We have a sale for Ignite Your Narrative. You can also choose products here without looking at all of them.

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Click here
Step #14: Click here
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Click here
Step #15: Click here

That's easier: one sale for the 14th.

Once you're done, go to the next tab and update all the sales for StoryPro.

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Click on "Daily Sales Stats StoryPro ▼"
Step #17: Click on "Daily Sales Stats StoryPro ▼"

StoryPro for Business is the one you should choose. Select the top option, StoryPro for Business. Repeat this process daily and keep it updated.

Then, when you're done, continue with email stats.

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Click on "Email Stats"
Step #19: Click on "Email Stats"

This is self-explanatory. You need to go to ConvertKit, then to Broadcasts, and finally to Published.

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Click on "Send ^"
Step #21: Click on "Send ^"
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Click on ","
Step #22: Click on ","
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Click on "Published"
Step #23: Click on "Published"

Locate the next email, in this case "Ignite Your Narrative Email 5." Click on the email to view the first metrics. Copy the recipient's number and add it to the total send.

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Click on "Date change for the Al Storytelling class"
Step #25: Click on "Date change for the Al Storytelling class"
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copy the recipients number
Step #26: copy the recipients number
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enter the recipients number in the correct column
Step #28: enter the recipients number in the correct column

Copy the subject line and the date. Send the email, and also copy and paste it here. This is email 5.

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copy the subject line
Step #30: copy the subject line
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paste the subject line here
Step #31: paste the subject line here
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copy the sent date
Step #33: copy the sent date
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paste it into the send date cell. it will convert automatically
Step #34: paste it into the send date cell. it will convert automatically

Now, let's discuss opens, clicks, open rate, and click rate.

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Click here
Step #35: Click here
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copy the open rate. In this case "49.7 %"
Step #37: copy the open rate. In this case "49.7 %"
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paste it here
Step #39: paste it here

repeat with the click rate

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Click on "2.1 %"
Step #40: Click on "2.1 %"

Alright, now we want to go to Analytics. You can see here that six people unsubscribed. We have one email that bounced.

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Click on "Analytics"
Step #41: Click on "Analytics"
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insert the analytics data into the sheet
Step #43: insert the analytics data into the sheet

Did we have any opt-outs? We can check by clicking on "Clicks."

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Click here
Step #44: Click here
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Click on "Clicks"
Step #45: Click on "Clicks"

Here, you can see that three people chose to opt out.

The total number of clicks is 43 for Ignite Your Narrative.

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Click here
Step #46: Click here

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Click on "Analytics"
Step #47: Click on "Analytics"
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Click on "1,059"
Step #48: Click on "1,059"

That's it for the email part. Now, let's move on to the sales page stats.

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Click on "IYN & StoryPro Sales Page Stats ▼"
Step #49: Click on "IYN & StoryPro Sales Page Stats ▼"

This includes Ignite Your Narrative and StoryPro. For that, you need to go to Lucky Orange.

When you log in, you will see this overview. Then, you can go to the dashboard. Here, you have to choose the date.

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Click on "Dashboard"
Step #51: Click on "Dashboard"

We need to go to the dashboard, choose the custom date, and then we will see the data we want. For page visits, we have 45 for Imaginative on the 13th and two for StoryPro for business. We can also see where these visitors come from. Most are from Facebook and LinkedIn, so social media in general. None are from email, which is interesting. You can find this information in the social media section.

Then you have desktop and mobile, which we also add here on the right. The next thing we want to know is the checkout page views and the conversion rate of the sales page.

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Click on "Custom"
Step #53: Click on "Custom"

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Choose the date
Step #54: Choose the date
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Click on "Done"
Step #55: Click on "Done"

Insert the data you see in the google sheet

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Click here
Step #57: Click here

It automatically calculates the conversion rate for each of the sales pages. You can get this on Lucky Orange.
Next Go to ThriveCart Dashboard

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Choose the date
Step #58: Choose the date
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Go to Daily Launch Stats - FF _ IYN 2024 - Google Sheets and insert the views and sales numbers
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Repeat with Storypro (or the product you are tracking)
Step #60: Repeat with Storypro (or the product you are tracking)
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Continue with the Social Media data

Tracking Daily Launch Stats for Ignite Your Narrative Masterclass and StoryPro