Platform Overview
These tools solve different problems: documentation vs. video messaging.
Glitter AI was built from the ground up for documentation.
It goes beyond just recording video. Glitter actually analyzes what's happening on your screen, captures screenshots, and documents each workflow step as you go. What you get is publish-ready SOPs complete with screenshots and clear steps.
Got existing recordings? You can convert existing videos into guides too, including footage of real-world processes.
Where transcript-based tools fall short, Glitter picks up the slack. It creates searchable, evergreen documentation showing both what you said and what you did. Teams report it's 11x faster than writing documentation by hand.
Runs on Chromium browsers like Chrome, Edge, and Brave. There's a desktop app as well, and mobile workflows are supported through video-to-guide conversion.
Enterprises get transparent pricing, standard contracts, and a sales process that won't drag on for months. Most importantly: we never train AI on your data.
Loom was designed for async video communication.
The idea is simple: replace meetings with quick video messages. Share updates, give feedback visually, and skip the calendar dance.
Loom can pull text summaries from your narration, but it doesn't analyze what's happening on screen. There are no screenshots and no captured workflow steps.
So you end up with text that lacks visual context. When you need documentation showing what was done rather than just what was said, you're back to watching the video. And the moment your UI changes or processes shift, everything needs to be re-recorded.
What users are saying: Reports of frequent crashes, audio sync problems, and "fuzzy" video quality are common. Since the Atlassian acquisition, there's been a wave of complaints about login loop issues, forced account migrations, and support that's hard to reach. One Trustpilot reviewer put it this way: "Everything was great until Loom switched to Atlassian's login system. I used to sign in with my Google account and it worked perfectly. Now I can't log in anymore."
Worth noting for enterprises: Loom says they don't use customer data to train generative AI models, but Atlassian's broader analytics policy mentions using "aggregated and/or deidentified data for machine learning and training." If you're handling sensitive content, that distinction matters.
At a Glance
A quick look at where Loom and Glitter AI differ.
Pro pricing
Never trains AI on your data
Captures written guide + video
Video-to-guide conversion
Captures individual steps
Multi-language support
Sensitive data redaction
SOC 2 Type II
Desktop app (free plan)
Free plan limits
Core Features
How Glitter AI and Loom stack up on features and use cases.
What is the primary output?
Written guides (SOPs) plus optional video.
Glitter produces searchable, step-by-step documentation that sits right in your knowledge base. You keep the original video too, so both formats are available.
Videos, with optional text pulled from transcripts.
Loom can generate text from what you say, but it won't capture screenshots or analyze on-screen activity. The result is text without visual context.
What is the main use case?
Documentation and knowledge management.
Ideal for building SOPs, training materials, and evergreen documentation that your team can search, reference, and update as things change.
Async video communication.
Built for quick video messages that replace meetings and long email threads. Works well for one-off explanations, less so for documentation you'll need later.
Can I create guides from existing videos?
Yes. Upload any video and get a guide.
Toss in a screen recording, meeting footage, or even a real-world video. Glitter converts it into a structured, step-by-step guide automatically.
No. Loom only produces videos.
You need to record new content with Loom's recorder. Uploading videos to your library is possible, but they stay as videos. No guide generation.
Does it support speech-to-text for creating documentation?
Yes. AI transcription in 99 languages.
Talk naturally while you record. Glitter's AI listens to your explanation and turns it into structured documentation on its own. Works in 99 languages on every plan.
Partially. Audio transcription only.
Loom transcribes what you say in 50+ languages, but not what you do. No screenshots, no record of on-screen actions.
Can I search and find information quickly?
Yes. Full-text search across all your guides.
Because Glitter creates written documentation, searching for any term, step, or concept across your knowledge base takes seconds.
It's tricky. Video search has limits.
Loom offers transcripts, but finding specific info usually means watching videos or scrolling through text. That's slower than searching structured docs.
How long does content stay relevant?
Documentation that lasts.
Written guides can be updated easily and stay searchable over time. Perfect for a knowledge base that grows alongside your team.
Videos age quickly.
When your UI changes, products get updated, or teams shift, those videos need to be completely re-recorded. They pile up fast and become a maintenance headache.
Try Glitter AI for Free
Create up to 10 guides for free - no credit card required. Turn any workflow into searchable, step-by-step documentation. Fast, accurate, and yours to try today.
Security & Privacy
Can I redact sensitive information?
Yes, on paid plans.
Glitter gives you on-device blur and cloud-based redaction options to keep sensitive info out of your guides. This is available on Pro, Team, and Enterprise plans.
Redaction options are limited.
Loom has basic blur tools, but redacting video tends to be more cumbersome than redacting static screenshots in written documentation.
Is it SOC 2 compliant?
Yes, SOC 2 Type II compliant.
Glitter AI holds SOC 2 Type II compliance, meaning we meet rigorous security standards for data protection and privacy.
You can check out our trust center for the details.
Yes, SOC 2 Type II compliant.
Loom has SOC 2 Type II compliance as well.
Does it ever use my data for AI training?
No. Never.
Your data stays yours. We have never used customer content to train AI models, and we never will. Third parties don't get access for training either. That's a core commitment we make to every customer.
Read more about our AI security and privacy practices.
The policy leaves room for questions.
Loom says they don't use customer content to train generative AI models, and their OpenAI partnership doesn't train on customer data.
But Loom Analytics' policy mentions using "aggregated and/or deidentified data for machine learning and training." That distinction between "generative AI" and general "machine learning" can feel murky, especially for enterprise customers working with sensitive content.
Business & Support
How much does it cost?
$16-20/month per user.
Straightforward pricing: $20/month on a monthly basis, or $16/month if you pay annually. One user, one price, no hidden fees. Want to downgrade to free? One click and you're done.
$15-24/month per user.
The Business plan runs $18/user/month monthly, or $15/user/month with annual billing. AI features like summaries, auto-titles, and filler word removal cost extra: $24/user/month monthly, or $20/user/month annually on the Business + AI plan.
The free tier is limited to 5-minute videos and 25 videos total for the life of the account. A common complaint: AI features are locked behind the higher tier. Even basic stuff like silence removal means paying an extra $5/user/month.
What about enterprise pricing?
Transparent, straightforward, competitive.
Enterprise starts at $8K/year. You get standard contracts, consistent pricing, and a sales process that moves quickly. No back-and-forth negotiations or confusing price grids. If simple procurement matters to you, this is a good fit.
Enterprise pricing is custom.
You'll need to contact sales for enterprise pricing. List prices tend to range from $30-45/user/month, though procurement data suggests room for negotiation on larger deals (500+ seats).
Need SSO/SAML? That's locked to Enterprise, which can be a sticking point for mid-sized companies.
What kind of support do I get?
Chat support with direct access to the founder.
See that chat window in the corner? It goes straight to me, Yuval, the founder. No bots, no ticket queues. Just real support from an actual person.
Standard support channels, but users report issues.
Support comes through help docs, email, and community forums. That said, a lot of users mention unresponsive support: "The only issue I have is that their customer service support seems to be out in space somewhere, totally unreachable."
Some report waiting weeks for ticket responses and struggling to sort out billing problems. One user wrote: "We cancelled our account and we continued to be charged and we had to continue to call them every month to confirm the account was no longer active."
Pricing & Plans
How Glitter AI and Loom pricing stacks up in terms of features and fit.
Glitter AI – Pricing Takeaways:
- We never train AI on your data. Your content, workflows, and IP remain yours.
- Key features available on the free plan, including the desktop app and AI tools.
- Paid plans start at $16/month (annual billing), no hidden fees.
- Simple, transparent pricing: one price per user.
- No custom contracts needed. Standard terms apply, even at the enterprise level.
Fair, transparent pricing with no AI training worries.
Loom – Pricing Takeaways:
- Privacy question: Loom says they don't train generative AI on customer data, but their analytics policy mentions using aggregated data for "machine learning and training."
- The free plan is fairly restrictive. Just 5-minute videos and 25 videos total (lifetime, not monthly).
- Advertised pricing assumes annual commitment. Business is $15/user/mo annually or $18/user/mo monthly.
- AI features add to the cost: $20/user/mo annually or $24/user/mo monthly on the Business + AI plan.
- Enterprise pricing is custom only, requiring a sales conversation. SSO/SAML locked to Enterprise tier.
- User complaints come up often: crashes, audio sync issues, login trouble, and support that's hard to reach.
- Built for async video communication, but not a strong fit for documentation workflows.
A video messaging platform at its core, with some reliability and support concerns. The unclear AI training policy and post-Atlassian migration issues may give enterprise buyers pause.
Glitter AI – Pricing Takeaways:
- We never train AI on your data. Your content, workflows, and IP remain yours.
- Key features available on the free plan, including the desktop app and AI tools.
- Paid plans start at $16/month (annual billing), no hidden fees.
- Simple, transparent pricing: one price per user.
- No custom contracts needed. Standard terms apply, even at the enterprise level.
Fair, transparent pricing with no AI training worries.
Loom – Pricing Takeaways:
- Privacy question: Loom says they don't train generative AI on customer data, but their analytics policy mentions using aggregated data for "machine learning and training."
- The free plan is fairly restrictive. Just 5-minute videos and 25 videos total (lifetime, not monthly).
- Advertised pricing assumes annual commitment. Business is $15/user/mo annually or $18/user/mo monthly.
- AI features add to the cost: $20/user/mo annually or $24/user/mo monthly on the Business + AI plan.
- Enterprise pricing is custom only, requiring a sales conversation. SSO/SAML locked to Enterprise tier.
- User complaints come up often: crashes, audio sync issues, login trouble, and support that's hard to reach.
- Built for async video communication, but not a strong fit for documentation workflows.
A video messaging platform at its core, with some reliability and support concerns. The unclear AI training policy and post-Atlassian migration issues may give enterprise buyers pause.
Try Glitter AI for Free
Make up to 10 guides at no cost, no credit card needed. Turn any workflow into searchable, step-by-step documentation. It's fast, accurate, and ready for you to test today.
So... which one should you choose?
Both tools are capable. They just solve very different problems.
Choose Glitter AI if you...
Go with Glitter AI if documentation and knowledge management are what you're after. It's well-suited for creating SOPs, training materials, onboarding guides, and documentation that your team can search, reference, and update over time.
Glitter analyzes video content and captures both narration and on-screen actions. You get complete documentation with screenshots and workflow steps, not just transcribed words. There's video-to-guide conversion, support for 99 languages on every plan, and written output that holds up as things change. Teams report it's 11x faster than manual documentation.
Runs on Chromium browsers (Chrome, Edge, Brave). A desktop app is available, and mobile workflows are covered through video-to-guide conversion.
A solid choice if you're building a searchable knowledge base that scales with your organization. One more thing: we never train AI on your data. Your proprietary processes, workflows, and IP stay yours.
Don't choose Glitter AI if you...
Skip Glitter AI if async video communication is your main need, like quick updates, design feedback, or meeting replacements. Loom is built for video messaging; Glitter is built for searchable documentation. Also, Glitter only works on Chromium browsers (no Safari or Firefox support).
Choose Loom if you...
Loom makes sense if you want async video communication for your team and you're comfortable with their AI data policy.
It handles quick video updates, design feedback, demo recordings, and replacing those repetitive meetings. The free plan covers light usage (5-minute videos, 25 total lifetime), and paid plans remove the recording limits.
Just keep in mind: users often mention crashes, audio sync problems, login issues (especially since the Atlassian migration), and support that's slow to respond.
Don't choose Loom if you...
Loom probably isn't the right fit if you need searchable documentation or SOPs. It can generate text from transcripts, but it won't capture screenshots or analyze on-screen activity. You end up without visual documentation of the actual workflow.
Videos also tend to go stale quickly and become a pain to maintain as processes shift.
Privacy is worth considering: Loom says they don't train generative AI on customer content, but their analytics policy references using aggregated data for "machine learning and training." If you work with sensitive, proprietary, or confidential material, that ambiguity might be a concern.
Reliability is another factor: users continue to report crashes, audio/video sync problems, fuzzy video quality, and login loops after the Atlassian migration. Support response times are a common complaint too.
Choose Glitter AI if you...
Go with Glitter AI if documentation and knowledge management are what you're after. It's well-suited for creating SOPs, training materials, onboarding guides, and documentation that your team can search, reference, and update over time.
Glitter analyzes video content and captures both narration and on-screen actions. You get complete documentation with screenshots and workflow steps, not just transcribed words. There's video-to-guide conversion, support for 99 languages on every plan, and written output that holds up as things change. Teams report it's 11x faster than manual documentation.
Runs on Chromium browsers (Chrome, Edge, Brave). A desktop app is available, and mobile workflows are covered through video-to-guide conversion.
A solid choice if you're building a searchable knowledge base that scales with your organization. One more thing: we never train AI on your data. Your proprietary processes, workflows, and IP stay yours.
Don't choose Glitter AI if you...
Skip Glitter AI if async video communication is your main need, like quick updates, design feedback, or meeting replacements. Loom is built for video messaging; Glitter is built for searchable documentation. Also, Glitter only works on Chromium browsers (no Safari or Firefox support).
Choose Loom if you...
Loom makes sense if you want async video communication for your team and you're comfortable with their AI data policy.
It handles quick video updates, design feedback, demo recordings, and replacing those repetitive meetings. The free plan covers light usage (5-minute videos, 25 total lifetime), and paid plans remove the recording limits.
Just keep in mind: users often mention crashes, audio sync problems, login issues (especially since the Atlassian migration), and support that's slow to respond.
Don't choose Loom if you...
Loom probably isn't the right fit if you need searchable documentation or SOPs. It can generate text from transcripts, but it won't capture screenshots or analyze on-screen activity. You end up without visual documentation of the actual workflow.
Videos also tend to go stale quickly and become a pain to maintain as processes shift.
Privacy is worth considering: Loom says they don't train generative AI on customer content, but their analytics policy references using aggregated data for "machine learning and training." If you work with sensitive, proprietary, or confidential material, that ambiguity might be a concern.
Reliability is another factor: users continue to report crashes, audio/video sync problems, fuzzy video quality, and login loops after the Atlassian migration. Support response times are a common complaint too.
Real customer reviews
Genuine feedback from real customers ❤️
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
