The Bottom Line
Flowster is a workflow management platform built around documenting and tracking Standard Operating Procedures (SOPs). It tends to work best for digital marketing agencies, e-commerce businesses, and teams running recurring workflows. The template marketplace and drag-and-drop editor make it possible to build process documentation and hand off workflows to different team members.
Glitter AI takes a different path. It combines AI-powered automation with screen recording to create both video and written documentation simultaneously. Instead of building SOPs step-by-step manually, you record your screen once. From there, Glitter’s AI puts together polished guides with screenshots, annotations, and step-by-step instructions, typically ready to publish within minutes.
What’s the actual difference here? Flowster is a manual SOP builder with workflow tracking baked in. Glitter AI is an AI-powered documentation generator that converts recordings into publish-ready content. For teams spending hours documenting processes by hand, Glitter AI is about 11x faster and produces more complete output.
Platform Overview
Both platforms help you document processes, but they take fundamentally different approaches.
Glitter AI gives you publish-ready SOPs almost immediately.
Record your screen and walk through the process out loud. Glitter's AI handles everything else. It grabs screenshots automatically, writes step-by-step instructions with annotations, and produces a synchronized video. One recording gets you both video and written documentation.
This approach works particularly well for teams that need training materials quickly without cutting corners on quality. The AI writes your instructions, adds visual callouts, and takes care of formatting. What you end up with is documentation that takes 11x less time to create and is easier for people to actually follow.
Glitter tends to be a good fit for SaaS companies, onboarding teams, customer success folks, and honestly anyone producing documentation at scale. Whether you're documenting internal processes, putting together customer tutorials, or building out a knowledge base, it removes a lot of the grunt work.
Flowster centers on workflow management and SOP execution.
The platform is designed around creating templates for recurring processes. Weekly reports, client onboarding checklists, quarterly reviews, that kind of thing. With Flowster's drag-and-drop editor, you build SOPs step-by-step, adding images, videos, and instructions manually.
A strong point for Flowster is its template marketplace, which has a solid library of pre-made templates geared toward digital marketing. There's also a Chrome extension called Flowster Capture that takes screenshots as you click through a process, which speeds things up compared to doing screenshots manually.
That said, Flowster does ask more of you than AI-powered alternatives. You're still writing instructions, editing screenshots, and organizing content yourself. It's a reasonable choice for teams that need workflow tracking and recurring task automation, but probably not the most efficient option if speed and AI-driven content generation are your main priorities.
At a Glance
Quick comparison of the key differences.
Pro pricing
Free plan
AI-generated content
Video + written docs
Auto screenshot capture
Desktop app
Mobile app
Template library
Workflow automation
Team collaboration
Export formats
Blur sensitive data
Core Features
See how Glitter AI and Flowster compare on core features.
How does documentation creation work?
Record your screen, get publish-ready documentation.
Glitter's AI watches your recording and writes step-by-step instructions with annotated screenshots. You walk away with both a video walkthrough and a written guide from a single recording. No manual editing needed.
Manual SOP building with screenshot assistance.
Flowster's Chrome extension (Flowster Capture) grabs screenshots as you click through a process. But you still have to write the instructions, edit screenshots, and organize everything yourself. The AI integration is limited to ChatGPT prompts you run manually.
What output formats do you get?
Video, written guide, PDF, and embeds.
Each Glitter recording produces several formats: a synchronized video with your narration, a step-by-step written guide with screenshots, exportable PDFs, and embeddable widgets for help centers or websites.
Workflows and checklists only.
Flowster outputs are primarily workflow templates and task lists that live inside the platform. Export options are fairly limited. We couldn't find any PDF export or video output functionality.
How much time does it take to create an SOP?
About 11x faster than doing it manually.
Glitter users usually create comprehensive guides in 5-10 minutes, work that would normally eat up hours. The AI takes care of writing, formatting, screenshot annotation, and video editing.
Quicker than manual, but you're still editing.
Flowster claims their Capture extension cuts documentation time by 80%. Still, you end up spending time writing instructions, editing screenshots, and formatting content. One user mentioned documenting "50-100 steps in under 5 minutes" with Capture, which is pretty fast for the manual approach.
Can you record desktop apps or just browser?
Desktop, browser, and any application.
Glitter's desktop app records your entire screen. Desktop apps, browser, terminals, you name it. Works well for documenting workflows that jump between multiple tools.
Browser only with Chrome extension.
Flowster Capture is a Chrome extension, so it's limited to web-based processes. If you need to document desktop apps, you'll be taking manual screenshots outside the tool.
Is there AI-powered content generation?
Built-in AI that writes and formats everything.
Glitter's AI analyzes your recording and generates professional written instructions, annotations, titles, and descriptions. No prompting required. It just does its thing.
ChatGPT integration for assistance.
Flowster added ChatGPT integration that some users call "a game-changer," but you still need to prompt it yourself and work the results into your workflows manually. The AI generates workflow templates from prompts, though you'll need to edit and organize the output.
Can you blur sensitive information?
AI-powered automatic blurring.
Glitter's AI can spot and blur sensitive data like passwords, API keys, and personal information. You can also manually blur any region with a click if the AI misses something.
Manual editing of screenshots.
Users can "delete any confidential information" from screenshots by hand, but there's no automatic blurring or built-in privacy protection.
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Create up to 10 guides for free - no credit card required. Turn any workflow into searchable, step-by-step documentation. Fast, accurate, and yours to try today.
Workflow & Collaboration
How do teams use these tools together?
How does workflow management work?
Focused on documentation creation, not task management.
Glitter creates the documentation that powers your workflows, but it doesn't include built-in task assignment or tracking. Most teams use Glitter to create guides, then share them through whatever workflow tools they're already using.
Built for recurring workflows and task tracking.
Flowster handles assigning workflows to team members, setting due dates, and tracking completion pretty well. It shines with recurring processes like weekly reports, client onboarding, or quarterly reviews. This is really Flowster's wheelhouse.
What integrations are available?
Native integrations plus universal embedding.
Glitter integrates directly with Confluence, Notion, Zendesk, WordPress, HubSpot, and Intercom. Embeds work in any help center, knowledge base, or website. You can also export guides as PDFs or videos for use anywhere.
Zapier/Integrately integration for automation.
Flowster connects to 1000+ apps through Zapier and Integrately (Growth plan and above). Native integrations are fairly limited compared to competitors. You'll need a separate Zapier subscription, which adds cost and complexity.
Can multiple team members collaborate?
Team workspaces with shared guides.
Glitter workspaces let teams work together on documentation with shared access and version control. Everyone on the team can create, edit, and publish guides together.
Full team collaboration with roles.
Flowster has three user types: Admins (manage everything), Members (create and assign), and Guests (execute assigned workflows). Unlimited free guest accounts on all plans make it cost-effective for VAs and temporary staff.
Is there a template library?
Custom AI-generated content tailored to your processes.
Glitter takes a different approach: instead of generic templates, every guide is AI-generated from your actual workflow. This means documentation that matches exactly how your team works, with no adaptation needed.
Template marketplace for e-commerce and marketing.
Flowster's marketplace has free and paid pre-built SOPs for Amazon sellers, digital marketing agencies, and e-commerce businesses. Users can essentially "buy" a process rather than building from scratch, which saves a lot of time for these industries.
Platform & Usability
How easy is each tool to use and access?
What platforms are supported?
Desktop apps for Mac and Windows.
Glitter has native desktop applications that record your entire screen, not just browser tabs. Works with any application or workflow on your computer.
Web-based with Chrome extension, no native mobile app.
Flowster runs in the browser and is accessible from anywhere. The Flowster Capture extension only works in Chrome though. There's no native iOS or Android app, so mobile users have to rely on the web interface, which limits what you can do in the field.
How steep is the learning curve?
Simple: Record, AI does the rest.
If you can record your screen, you can use Glitter. No complicated setup, no real learning curve to speak of. The AI handles the technical stuff.
Moderate learning curve noted by users.
While Flowster markets itself as easy to use, users report "there is definitely a learning curve so it was a challenge to get all team members to fully get on board." It "gets complicated while managing big workflows." Some find the sheer volume of available templates overwhelming when getting started.
Can you edit documentation after creation?
Full editing control after AI generation.
Glitter's AI creates the first draft, then you have complete control to edit text, rearrange steps, replace screenshots, or regenerate sections. Best of both worlds, really.
Manual editing with template safety issues.
You have full control to edit workflows and templates. However, users report a frustrating UX flaw: "It's too easy to edit a template without meaning to and no way to get the templates back without contacting support." There's no self-serve undo or version restore for accidentally overwritten templates.
Is there version control?
Version control on Pro plan.
Glitter keeps version history of your guides, so you can restore previous versions or see what changed over time. Available on Pro and Team plans.
Version history for SOPs.
Flowster tracks changes to templates and keeps version history. You can see who did what and when through a searchable activity feed.
Pricing & Plans
See how pricing plans stack up.
Glitter AI – Pricing Takeaways:
- True free plan with 10 guides forever, no credit card required
- Lower Pro price at $20/mo compared to Flowster's $28/mo
- Better value for solo creators and small teams
- Team plan covers 5 users for $75/mo vs Flowster's $129/mo for the same team size
Glitter offers a genuine free plan and more affordable pricing across all tiers. A solid fit for individuals and teams that care more about documentation quality than workflow tracking.
Flowster – Pricing Takeaways:
- No free plan, just a 7-day trial with a strict no-refund policy
- Higher starting price at $28/mo for only 2 users and 20 templates
- Big jump to Growth plan ($129/mo) if you need conditional logic
- Unlimited free guest accounts on all tiers for VAs and temporary staff
Flowster's pricing reflects its workflow management focus. It's pricier than pure documentation tools, with conditional logic locked behind the $89/mo tier. The strict no-refund policy and template limits on lower tiers may feel restrictive for growing teams.
Glitter AI – Pricing Takeaways:
- True free plan with 10 guides forever, no credit card required
- Lower Pro price at $20/mo compared to Flowster's $28/mo
- Better value for solo creators and small teams
- Team plan covers 5 users for $75/mo vs Flowster's $129/mo for the same team size
Glitter offers a genuine free plan and more affordable pricing across all tiers. A solid fit for individuals and teams that care more about documentation quality than workflow tracking.
Flowster – Pricing Takeaways:
- No free plan, just a 7-day trial with a strict no-refund policy
- Higher starting price at $28/mo for only 2 users and 20 templates
- Big jump to Growth plan ($129/mo) if you need conditional logic
- Unlimited free guest accounts on all tiers for VAs and temporary staff
Flowster's pricing reflects its workflow management focus. It's pricier than pure documentation tools, with conditional logic locked behind the $89/mo tier. The strict no-refund policy and template limits on lower tiers may feel restrictive for growing teams.
Try Glitter AI for Free
Create up to 10 guides for free. No credit card required.
What Users Are Saying
Flowster Pros
Users tend to praise Flowster for its ease of use once they’re past the initial learning curve. The template marketplace comes up frequently as a big advantage, especially for digital marketing agencies and Amazon sellers who can essentially “buy” a process instead of building it from scratch. The Flowster Capture extension gets called “by far the fastest tool” by users who document 50-100 steps quickly.
The team collaboration features get good feedback too. People like being able to assign workflows and track completion. The activity tracking showing “who did what and when” helps with accountability. The responsive support team gets frequent praise for quick response times and genuinely helpful assistance.
Flowster Cons
The biggest gripes center around pricing transparency and cost at scale. Users say it’s “a little pricey if you add on additional users,” and the jump from Startup ($28/mo) to Growth ($129/mo) frustrates small teams that need conditional logic. One reviewer pointed out that a team of just 3 users is forced into the 5-user Growth tier, effectively paying a 66% premium per user.
The strict no-refund policy on subscriptions is a real friction point, especially for users who forget to cancel before renewal. You have to cancel at least one business day before renewal to avoid charges.
The learning curve comes up often. As one G2 reviewer put it:
“There is definitely a learning curve so it was a challenge to get all team members to fully get on board with it.” — G2 Review
The template editing system frustrates users who accidentally modify templates without an easy way to recover:
“It’s too easy to edit a template without meaning to and no way to get the templates back without contacting support.” — G2 Review
Document management also gets tricky at scale:
“It quickly became hard to keep track of all these documents, especially when updating or tweaking your processes.” — Capterra Review
The mobile experience is web-only with no native app, which limits what you can do in the field. The limited native integrations mean you’re relying on Zapier for most connections, adding extra cost and setup. For regulated industries, the lack of SOC 2 or HIPAA compliance documentation is a notable gap compared to competitors like Process Street.
Glitter AI Pros
Users love that Glitter is “insanely fast” for creating documentation. What used to take hours now takes minutes. The AI-generated written instructions are consistently praised as accurate and well-formatted, usually needing only minor editing.
The dual output of video and written documentation stands out. Users appreciate getting both formats from a single recording. The desktop app works smoothly for documenting any application, not just browsers.
The blur tool and privacy features come up a lot from enterprise users who need to protect sensitive data in screenshots. And the no-credit-card free plan with 10 guides lets teams test things out without any risk.
Glitter AI Cons
Users sometimes mention the lack of built-in workflow management. Glitter creates great documentation but doesn’t track who’s doing what. Teams using Glitter typically pair it with their existing project management tools.
The absence of a template library means you’re creating custom content every time. That’s both a strength (total customization) and a weakness (no shortcuts for common processes).
Some users wish for deeper native integrations with additional tools beyond the current Notion, Confluence, Zendesk, and WordPress integrations.
So... which one should you choose?
Both tools are good. But they're built for different people.
Choose Glitter AI if you...
Choose Glitter AI if you need fast, AI-powered documentation creation. If you're spending hours manually writing SOPs and formatting guides, Glitter is about 11x faster. It works well for SaaS companies, customer success teams, training departments, and anyone creating a lot of documentation. The AI does the heavy lifting while you just record your screen and talk through the process. You get both video and written documentation, ready to publish in minutes. Best for: teams that prioritize documentation quality and speed over workflow tracking.
Don't choose Glitter AI if you...
Don't choose Glitter AI if you need built-in workflow automation and task tracking. Glitter creates great documentation, but it won't assign tasks to team members or track recurring workflows. If you need a tool that manages who does what and when, look for something with more workflow features. Also skip Glitter if you rely heavily on templates. Glitter generates custom content from your recordings rather than offering pre-built templates.
Choose Flowster if you...
Choose Flowster if you need workflow management and recurring task automation. If your business runs on repeatable processes that need to happen on a schedule (weekly reports, quarterly reviews, client onboarding), Flowster's workflow engine handles that well. The template library is genuinely useful if you're in digital marketing or e-commerce. And if you need to track team member progress on assigned tasks, Flowster's built-in tracking beats documentation-only tools. Best for: digital marketing agencies and e-commerce businesses with recurring workflows.
Don't choose Flowster if you...
Don't choose Flowster if you want AI to do the heavy lifting. Flowster requires manual writing, editing, and organization, even with the Capture extension. If you need fast documentation creation, Flowster's manual approach will feel slow. Also avoid Flowster if you work outside the browser. The Capture extension is Chrome-only, which limits what you can do with desktop applications. Be aware of the strict no-refund policy and the risk of accidentally overwriting templates without easy recovery. If you're in a regulated industry, the lack of visible SOC 2 or HIPAA compliance documentation is worth noting.
Choose Glitter AI if you...
Choose Glitter AI if you need fast, AI-powered documentation creation. If you're spending hours manually writing SOPs and formatting guides, Glitter is about 11x faster. It works well for SaaS companies, customer success teams, training departments, and anyone creating a lot of documentation. The AI does the heavy lifting while you just record your screen and talk through the process. You get both video and written documentation, ready to publish in minutes. Best for: teams that prioritize documentation quality and speed over workflow tracking.
Don't choose Glitter AI if you...
Don't choose Glitter AI if you need built-in workflow automation and task tracking. Glitter creates great documentation, but it won't assign tasks to team members or track recurring workflows. If you need a tool that manages who does what and when, look for something with more workflow features. Also skip Glitter if you rely heavily on templates. Glitter generates custom content from your recordings rather than offering pre-built templates.
Choose Flowster if you...
Choose Flowster if you need workflow management and recurring task automation. If your business runs on repeatable processes that need to happen on a schedule (weekly reports, quarterly reviews, client onboarding), Flowster's workflow engine handles that well. The template library is genuinely useful if you're in digital marketing or e-commerce. And if you need to track team member progress on assigned tasks, Flowster's built-in tracking beats documentation-only tools. Best for: digital marketing agencies and e-commerce businesses with recurring workflows.
Don't choose Flowster if you...
Don't choose Flowster if you want AI to do the heavy lifting. Flowster requires manual writing, editing, and organization, even with the Capture extension. If you need fast documentation creation, Flowster's manual approach will feel slow. Also avoid Flowster if you work outside the browser. The Capture extension is Chrome-only, which limits what you can do with desktop applications. Be aware of the strict no-refund policy and the risk of accidentally overwriting templates without easy recovery. If you're in a regulated industry, the lack of visible SOC 2 or HIPAA compliance documentation is worth noting.
Real customer reviews
Genuine feedback from real customers ❤️
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
