Loom vs Glitter AI
Glitter AI turns workflows into searchable documentation 11x faster, and we never train AI on your data. Loom is built for async video messaging, but users have raised concerns about reliability issues and murky AI training policies. Here's an honest look at both.
Platform Overview
These tools solve different problems: documentation vs. video messaging.
Glitter AI was built from the ground up for documentation.
It goes beyond just recording video. Glitter actually analyzes what's happening on your screen, captures screenshots, and documents each workflow step as you go. What you get is publish-ready SOPs complete with screenshots and clear steps.
Got existing recordings? You can convert existing videos into guides too, including footage of real-world processes.
Where transcript-based tools fall short, Glitter picks up the slack. It creates searchable, evergreen documentation showing both what you said and what you did. Teams report it's 11x faster than writing documentation by hand.
Runs on Chromium browsers like Chrome, Edge, and Brave. There's a desktop app as well, and mobile workflows are supported through video-to-guide conversion.
Enterprises get transparent pricing, standard contracts, and a sales process that won't drag on for months. Most importantly: we never train AI on your data.
Loom was designed for async video communication.
The idea is simple: replace meetings with quick video messages. Share updates, give feedback visually, and skip the calendar dance.
Loom can pull text summaries from your narration, but it doesn't analyze what's happening on screen. There are no screenshots and no captured workflow steps.
So you end up with text that lacks visual context. When you need documentation showing what was done rather than just what was said, you're back to watching the video. And the moment your UI changes or processes shift, everything needs to be re-recorded.
What users are saying: Reports of frequent crashes, audio sync problems, and "fuzzy" video quality are common. Since the Atlassian acquisition, there's been a wave of complaints about login loop issues, forced account migrations, and support that's hard to reach. One Trustpilot reviewer put it this way: "Everything was great until Loom switched to Atlassian's login system. I used to sign in with my Google account and it worked perfectly. Now I can't log in anymore."
Worth noting for enterprises: Loom says they don't use customer data to train generative AI models, but Atlassian's broader analytics policy mentions using "aggregated and/or deidentified data for machine learning and training." If you're handling sensitive content, that distinction matters.
At a Glance
A quick look at where Loom and Glitter AI differ.
Core Features
How Glitter AI and Loom stack up on features and use cases.What is the primary output?
Written guides (SOPs) plus optional video.
Glitter produces searchable, step-by-step documentation that sits right in your knowledge base. You keep the original video too, so both formats are available.
Videos, with optional text pulled from transcripts.
Loom can generate text from what you say, but it won't capture screenshots or analyze on-screen activity. The result is text without visual context.
What is the main use case?
Documentation and knowledge management.
Ideal for building SOPs, training materials, and evergreen documentation that your team can search, reference, and update as things change.
Async video communication.
Built for quick video messages that replace meetings and long email threads. Works well for one-off explanations, less so for documentation you'll need later.
Can I create guides from existing videos?
Yes. Upload any video and get a guide.
Toss in a screen recording, meeting footage, or even a real-world video. Glitter converts it into a structured, step-by-step guide automatically.
No. Loom only produces videos.
You need to record new content with Loom's recorder. Uploading videos to your library is possible, but they stay as videos. No guide generation.
Does it support speech-to-text for creating documentation?
Yes. AI transcription in 99 languages.
Talk naturally while you record. Glitter's AI listens to your explanation and turns it into structured documentation on its own. Works in 99 languages on every plan.
Partially. Audio transcription only.
Loom transcribes what you say in 50+ languages, but not what you do. No screenshots, no record of on-screen actions.
Can I search and find information quickly?
Yes. Full-text search across all your guides.
Because Glitter creates written documentation, searching for any term, step, or concept across your knowledge base takes seconds.
It's tricky. Video search has limits.
Loom offers transcripts, but finding specific info usually means watching videos or scrolling through text. That's slower than searching structured docs.
How long does content stay relevant?
Documentation that lasts.
Written guides can be updated easily and stay searchable over time. Perfect for a knowledge base that grows alongside your team.
Videos age quickly.
When your UI changes, products get updated, or teams shift, those videos need to be completely re-recorded. They pile up fast and become a maintenance headache.
Security & Privacy
Can I redact sensitive information?
Yes, on paid plans.
Glitter gives you on-device blur and cloud-based redaction options to keep sensitive info out of your guides. This is available on Pro, Team, and Enterprise plans.
Redaction options are limited.
Loom has basic blur tools, but redacting video tends to be more cumbersome than redacting static screenshots in written documentation.
Is it SOC 2 compliant?
Yes, SOC 2 Type II compliant.
Glitter AI holds SOC 2 Type II compliance, meaning we meet rigorous security standards for data protection and privacy.
You can check out our trust center for the details.
Yes, SOC 2 Type II compliant.
Loom has SOC 2 Type II compliance as well.
Does it ever use my data for AI training?
No. Never.
Your data stays yours. We have never used customer content to train AI models, and we never will. Third parties don't get access for training either. That's a core commitment we make to every customer.
Read more about our AI security and privacy practices.
The policy leaves room for questions.
Loom says they don't use customer content to train generative AI models, and their OpenAI partnership doesn't train on customer data.
But Loom Analytics' policy mentions using "aggregated and/or deidentified data for machine learning and training." That distinction between "generative AI" and general "machine learning" can feel murky, especially for enterprise customers working with sensitive content.
Business & Support
How much does it cost?
$16-20/month per user.
Straightforward pricing: $20/month on a monthly basis, or $16/month if you pay annually. One user, one price, no hidden fees. Want to downgrade to free? One click and you're done.
$15-24/month per user.
The Business plan runs $18/user/month monthly, or $15/user/month with annual billing. AI features like summaries, auto-titles, and filler word removal cost extra: $24/user/month monthly, or $20/user/month annually on the Business + AI plan.
The free tier is limited to 5-minute videos and 25 videos total for the life of the account. A common complaint: AI features are locked behind the higher tier. Even basic stuff like silence removal means paying an extra $5/user/month.
What about enterprise pricing?
Transparent, straightforward, competitive.
Enterprise starts at $8K/year. You get standard contracts, consistent pricing, and a sales process that moves quickly. No back-and-forth negotiations or confusing price grids. If simple procurement matters to you, this is a good fit.
Enterprise pricing is custom.
You'll need to contact sales for enterprise pricing. List prices tend to range from $30-45/user/month, though procurement data suggests room for negotiation on larger deals (500+ seats).
Need SSO/SAML? That's locked to Enterprise, which can be a sticking point for mid-sized companies.
What kind of support do I get?
Chat support with direct access to the founder.
See that chat window in the corner? It goes straight to me, Yuval, the founder. No bots, no ticket queues. Just real support from an actual person.
Standard support channels, but users report issues.
Support comes through help docs, email, and community forums. That said, a lot of users mention unresponsive support: "The only issue I have is that their customer service support seems to be out in space somewhere, totally unreachable."
Some report waiting weeks for ticket responses and struggling to sort out billing problems. One user wrote: "We cancelled our account and we continued to be charged and we had to continue to call them every month to confirm the account was no longer active."
Pricing & Plans
How Glitter AI and Loom pricing stacks up in terms of features and fit.
/mo
/mo
/mo
/year
Glitter AI – Pricing Takeaways:
- We never train AI on your data. Your content, workflows, and IP remain yours.
- Key features available on the free plan, including the desktop app and AI tools.
- Paid plans start at $16/month (annual billing), no hidden fees.
- Simple, transparent pricing: one price per user.
- No custom contracts needed. Standard terms apply, even at the enterprise level.
/mo
/user/mo
/user/mo
Loom – Pricing Takeaways:
- Privacy question: Loom says they don't train generative AI on customer data, but their analytics policy mentions using aggregated data for "machine learning and training."
- The free plan is fairly restrictive. Just 5-minute videos and 25 videos total (lifetime, not monthly).
- Advertised pricing assumes annual commitment. Business is $15/user/mo annually or $18/user/mo monthly.
- AI features add to the cost: $20/user/mo annually or $24/user/mo monthly on the Business + AI plan.
- Enterprise pricing is custom only, requiring a sales conversation. SSO/SAML locked to Enterprise tier.
- User complaints come up often: crashes, audio sync issues, login trouble, and support that's hard to reach.
- Built for async video communication, but not a strong fit for documentation workflows.
So... which one should you choose?
Both tools are capable. They just solve very different problems.Choose Glitter AI if you...
Go with Glitter AI if documentation and knowledge management are what you're after. It's well-suited for creating SOPs, training materials, onboarding guides, and documentation that your team can search, reference, and update over time.
Glitter analyzes video content and captures both narration and on-screen actions. You get complete documentation with screenshots and workflow steps, not just transcribed words. There's video-to-guide conversion, support for 99 languages on every plan, and written output that holds up as things change. Teams report it's 11x faster than manual documentation.
Runs on Chromium browsers (Chrome, Edge, Brave). A desktop app is available, and mobile workflows are covered through video-to-guide conversion.
A solid choice if you're building a searchable knowledge base that scales with your organization. One more thing: we never train AI on your data. Your proprietary processes, workflows, and IP stay yours.
Don't choose Glitter AI if you...
Skip Glitter AI if async video communication is your main need, like quick updates, design feedback, or meeting replacements. Loom is built for video messaging; Glitter is built for searchable documentation. Also, Glitter only works on Chromium browsers (no Safari or Firefox support).
Choose Loom if you...
Loom makes sense if you want async video communication for your team and you're comfortable with their AI data policy.
It handles quick video updates, design feedback, demo recordings, and replacing those repetitive meetings. The free plan covers light usage (5-minute videos, 25 total lifetime), and paid plans remove the recording limits.
Just keep in mind: users often mention crashes, audio sync problems, login issues (especially since the Atlassian migration), and support that's slow to respond.
Don't choose Loom if you...
Loom probably isn't the right fit if you need searchable documentation or SOPs. It can generate text from transcripts, but it won't capture screenshots or analyze on-screen activity. You end up without visual documentation of the actual workflow.
Videos also tend to go stale quickly and become a pain to maintain as processes shift.
Privacy is worth considering: Loom says they don't train generative AI on customer content, but their analytics policy references using aggregated data for "machine learning and training." If you work with sensitive, proprietary, or confidential material, that ambiguity might be a concern.
Reliability is another factor: users continue to report crashes, audio/video sync problems, fuzzy video quality, and login loops after the Atlassian migration. Support response times are a common complaint too.
Real customer reviews
Genuine feedback from real customers ❤️
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
Frequently Asked Questions
What is Glitter AI and how does it work?
Glitter AI helps you create step-by-step guides, SOPs, and documentation effortlessly. Simply record yourself carrying out a process and Glitter AI will automatically transform it into a step-by-step guide complete with screenshots and text based on what you said while recording.
Glitter provides apps for both desktop and browser to capture your screen and microphone, or you can upload an existing video of anything – even of a real-life process like assembling a product or operating a machine.
Glitter AI automatically captures screenshots and uses AI to transform your spoken explanation into a professional written guide. What normally takes hours or days now takes just a few minutes!
Can I upload existing videos to create guides?
Yes! Our new video-to-guide feature lets you convert ANY video into a step-by-step guide - including:
- Zoom and Microsoft Teams recordings
- Screen recordings from any source
- Live footage (not just software!)
- Mobile screen recordings
Just upload your video and our AI intelligently identifies each step and creates professional documentation automatically.
Do you have a desktop app and browser extension?
Yes to both! And they're included in the free plan:
• Desktop App (Mac/Windows) - Capture ANY application on your computer (Excel, Photoshop, SAP, etc.)
• Chrome Extension - Perfect for web-based processes and SaaS tools or any website.
Works with Chrome, Edge, Arc, Brave, and other Chromium browsers.
Does Glitter AI support mobile?
Yes! Through our video-to-guide feature:
- Record your mobile screen (iOS or Android)
- Upload the recording to Glitter AI
- Our AI converts it into step-by-step documentation
Perfect for mobile app tutorials and processes!
What languages does Glitter AI support?
Glitter AI supports 99 languages:
- Create guides in any language - Speak in your native language while recording
- Output in any language - Guides can be written in virtually any language
- Auto-translation - Record in one language and automatically translate to another
The complete list of languages: English, Spanish, Mandarin Chinese, Hindi, Arabic, Bengali, Portuguese, Russian, Japanese, Marathi, Telugu, Punjabi, Turkish, Korean, Malay, French, German, Vietnamese, Tamil, Cantonese, Urdu, Javanese, Italian, Gujarati, Hausa, Persian, Polish, Kannada, Indonesian, Pashto, Malayalam, Odia, Burmese, Uzbek, Sindhi, Ukrainian, Kurdish, Nepali, Filipino, Fulah, Romanian, Amharic, Igbo, Azerbaijani, Dutch, Cebuano, Somali, Thai, Khmer, Swahili, Assamese, Lingala, Greek, Hungarian, Kazakh, Chichewa, Shona, Czech, Swedish, Hebrew, Catalan, Serbian, Xhosa, Belarusian, Bulgarian, Tajik, Afrikaans, Armenian, Ganda, Danish, Mongolian, Croatian, Northern Sotho, Finnish, Norwegian, Slovak, Luo, Wolof, Kyrgyz, Umbundu, Georgian, Lao, Lithuanian, Bosnian, Slovenian, Galician, Macedonian, Occitan, Latvian, Irish, Estonian, Welsh, Maltese, Kabuverdianu, Luxembourgish, Icelandic, Asturian, Māori and Zulu.
How can I share or export my guides?
You have complete control over your content:
- Share via link - Send to anyone, no account needed
- Export formats - PDF, HTML, Markdown, Smart Copy-to-Clipboard (Pro plan and above)
- Privacy controls - Keep private, share with specific people, or make public
- Embed anywhere - Add to your website, knowledge base, or LMS
- Copy to clipboard - Paste into any platform
Does Glitter AI integrate with other tools?
Yes! Glitter AI works with your existing tools:
Available Now:
- Export to any platform - Use PDF, HTML, or Markdown formats
- Embed anywhere - Add guides to any website or tool that supports embeds
- Copy & paste - Transfer content to any documentation platform
You can export or embed to a variety of platforms:
- Confluence
- Intercom
- Notion
- Zendesk
- And hundreds more!
What export formats do you support?
You can easily export your Glitter guides to a variety of platforms:
- HTML
- Markdown
- Smart Copy-to-Clipboard
Smart Copy-to-Clipboard is a feature that automatically converts dynamic content into static images which makes it easy to copy and paste into any platform.
What's included in the free plan?
Our generous free plan includes:
- 10 guides
- Desktop app and Chrome extension
- Basic editing features
- Share via link
- Perfect for trying Glitter AI
Pro Plan and above add:
- Unlimited guides
- 60 minutes time limit per guide
- Convert videos to guides
- On-device blur / redact for sensitive information
- Advanced exports (PDF, Markdown, HTML, etc.)
- Secure embed guides without making them public
- Advanced screenshot editing
- Priority support
Is my data secure?
Yes. Here's how we keep your data secure:
- SOC 2 Type II compliant - We meet rigorous security standards for data protection and privacy. Request SOC 2 reports and learn more about how we handle privacy and security at our trust center
- Enterprise-grade security - AES-256 encryption at transit and at rest
- Your data stays yours - Not used for AI training or sold to third parties
- Guides are private by default - Only you can access your guides unless you share them
- On-device blurring / redaction - on desktop, so no sensitive data is sent to the cloud
Does Glitter AI use my data to train AI models?
No. Never.
Your data is yours. We never have, and never will, use your content to train AI models. This is a core commitment we make to every customer and is legally binding in our terms.
We also opt out of allowing any third-party AI providers to use customer data for training, and require that all customer data is deleted within 30 days of processing.
Learn more on our AI Security & Privacy page and trust center.
How is Glitter AI different from other documentation tools?
Glitter AI offers several unique capabilities that set it apart:
Magic Article: Automatic Speech-to-Text + AI:
- Transcribes what you say AS you record and includes it in the guide
- AI cleans up your speech, removing filler words and creating professional text
- No need to add text after recording - it's all done automatically (you can edit everything)
Advanced Video-to-Guide Conversion:
- Uses cutting-edge large language models to understand video contents
- Automatically identifies steps, actions, and important information
- Works with any video - screen recordings, meetings, or live footage
Desktop Support on Free Tier:
- Full desktop app included in our free plan (many competitors charge for this)
- Capture ANY application, not just web browsers
- On-device blurring / redaction of sensitive information
Other screen recorders just output videos. Other guide creation tools capture clicks. Glitter AI combines: video (+ clicks and keyboard events), voice narration, and smart AI to create professional documentation - fast.
Who uses Glitter AI?
Thousands of teams across industries:
- IT Departments - Document software procedures and technical processes
- Operations Teams - Create SOPs and standardize workflows
- Customer Success - Build help articles and onboarding guides
- HR Teams - Document employee training and processes
- Educators - Develop course materials and tutorials
- Consultants - Deliver professional documentation to clients
- Anyone who's tired of spending hours on documentation!