Guideflow vs Glitter AI
Both create interactive product demos and guides. Guideflow focuses on clickable demo environments for sales teams, while Glitter AI delivers publish-ready documentation with AI. Here's how they compare.
The Bottom Line
Guideflow and Glitter AI both help teams create product guides, but they tackle pretty different problems.
Guideflow is an interactive demo platform aimed at sales and marketing teams. You capture your product and turn it into clickable demos that prospects can explore without signing up. It's essentially a sandbox for potential customers to poke around your software. The whole thing is geared toward lead generation, sales outreach, and product marketing.
Glitter AI takes a different approach entirely. It creates publish-ready process documentation, which means step-by-step guides capturing everything you say and do. Hit record, talk through your workflow, and Glitter's AI spits out a complete SOP with screenshots, transcribed narration, and the original video. Teams use it for internal processes, training materials, and knowledge bases.
Here's the real distinction: Guideflow creates interactive product demos for prospects. Glitter AI creates thorough documentation for teams and customers. Both produce "guides," technically. But Guideflow is about interactive exploration; Glitter is about clear instruction.
Need to show prospects what your product can do with clickable demos? Guideflow is likely your pick. Need to document how to actually do something with publish-ready guides? Glitter AI probably fits better.
Platform Overview
Both platforms help you create guides, but they're designed for entirely different use cases.
Glitter AI gives you publish-ready documentation, instantly.
It's made for teams who need to document how to do things. Internal processes, training materials, SOPs, help center articles. The AI captures full context from what you say and do, turning it into complete, accurate guides.
You can also convert existing video recordings into guides. Works across web, desktop, or mobile. And you get both the written guide AND the original video.
Best for: Teams documenting processes, creating training materials, building knowledge bases, and supporting customers.
Guideflow does well with interactive product demos.
Sales and marketing teams use it to build clickable sandbox environments where prospects can explore your product. Capture your product's UI (screenshot-based or HTML-based), customize it, and share as an interactive demo.
The focus is on lead generation and sales enablement. You get analytics showing how prospects interact with demos, CRM integrations, and personalization for different buyer personas.
Best for: Sales teams running outreach campaigns, marketers embedding demos on websites, and teams who need prospect engagement analytics.
At a Glance
Quick comparison of the key differences between Guideflow and Glitter AI.
Core Features
See how Glitter AI and Guideflow compare on core features for creating guides.What is the primary use case?
Process documentation and training materials.
Glitter AI helps teams document how to do things. Internal processes, SOPs, training guides, help center articles. What you get is a step-by-step guide people can actually follow.
Interactive product demos for sales and marketing.
Guideflow helps sales and marketing teams create clickable demos that prospects can explore. The output is an interactive sandbox of your product, mainly for lead generation.
How does capture work?
Just work naturally and talk out loud.
Everything you say and do gets captured automatically. Screenshots, voice narration, hover explanations, the full video. The AI turns it all into a publish-ready guide in seconds.
Follow your workflow with the Chrome extension.
Guideflow captures your product as you click through it (screenshot-based or HTML-based). After that, you customize the flow with annotations, branding, and personalization.
What exactly is captured?
Everything you say and do!
Beyond screenshots and mouse clicks, Glitter grabs what you explain while moving your mouse (happens more often than you'd expect), what you say out loud, and the original video of your entire workflow.
Screenshots or HTML of your product UI.
Guideflow captures the visual state of your product at each step. On the Solo plan ($35/mo), it's screenshot-based only. HTML capture (which allows editing) is only available on the Growth plan at $499/mo.
What is the output?
Written guide (SOP) AND original video recording.
You get both: a step-by-step written guide with screenshots AND the original video of you explaining the process. Kind of the best of both worlds.
Interactive demo environment.
The output is a clickable sandbox where users explore your product. It's aimed at prospects interacting with it, not step-by-step instruction.
Does it do speech-to-text? (talk to create a guide)
Yes. Speak naturally, works in 99 languages.
AI-powered transcription and analysis that turns your spoken explanation into structured steps automatically. Works in 99 languages on all plans.
No speech-to-text capability.
Guideflow doesn't offer speech-to-text or voice narration capture. You'll need to add annotations and text to your demos manually after capturing.
Can I create guides from existing videos?
Yes! Drop in any video and get a guide, automatically.
Upload any video and get a fully structured, step-by-step guide. Works with screen recordings, meeting recordings, even live footage.
No. Not supported at all.
This functionality is missing. You have to install the Chrome extension and manually capture your product workflow step-by-step.
Platform & Distribution
Does it work on desktop, web, and mobile?
Yes! All platforms supported, even on the free plan.
Glitter offers desktop, web, and mobile capture on all plans, free included. Capture desktop workflows with the desktop app. Mobile capture works smoothly through video-to-guide conversion.
Yes, Chrome extension plus desktop apps.
Guideflow provides a Chrome extension, plus Windows and macOS desktop apps. Mobile capture works via screen mirroring through the desktop app.
How are guides shared?
Public links, embeds, exports, and integrations.
Share guides via public links, embed them in your knowledge base, export as PDF/HTML, or publish to platforms like Notion, Confluence, and help centers.
Public links, embeds, and social media.
Guideflow offers solid sharing options. Embed demos on websites, share via email, post on LinkedIn/Twitter, or integrate with Notion and Slack.
Is there analytics on viewer engagement?
Basic analytics on views and completion.
Glitter shows you how many people viewed and completed your guides. The focus is on documentation effectiveness, not sales metrics.
Advanced analytics for sales and marketing.
Guideflow offers detailed analytics on how prospects interact with demos. You can see which steps they view, where they drop off, engagement time, and lead tracking through CRM integration.
Can I personalize content for different audiences?
Yes, create versions for different audiences.
You can create multiple versions of guides for different audiences, customize branding, and tailor content for specific use cases.
Yes, AI personalization for each lead.
Guideflow has strong personalization features. It can automatically customize demos for different personas, industries, or use cases. The AI adjusts content based on who's viewing.
Sales & Marketing Features
Does it include lead capture forms?
Not the focus.
Glitter AI is designed for documentation, not lead generation. If you need lead capture, other tools are better suited for that.
Yes, lead capture forms included.
Guideflow has lead capture forms you can embed in your demos to collect prospect information before they view your product.
Does it integrate with CRMs?
Not the focus.
Glitter is built for documentation, not sales pipeline management. For CRM integration, a sales-focused tool would work better.
Yes, lots of CRM integrations.
Guideflow integrates with Salesforce, HubSpot, Pipedrive, ActiveCampaign, and more, automatically syncing demo engagement data with your sales pipeline.
Can I embed demos on my marketing website?
Yes, embed guides on any website.
You can embed Glitter guides on your website, help center, or knowledge base. Works well for onboarding flows and support articles.
Yes, optimized for website embeds.
Guideflow is built specifically for this. Embed interactive demos on your homepage, landing pages, or product pages to drive conversions.
Pricing & Plans
See how Glitter AI and Guideflow pricing plans stack up.
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Glitter AI – Pricing Takeaways:
- 50% cheaper than Guideflow Solo for individual users ($20/mo vs $40/mo monthly).
- 85% cheaper than Guideflow Growth ($75/mo vs $499/mo for teams).
- Full access to key features on the free plan, including the desktop app and AI tools.
- Simple, transparent pricing: one price per user, no hidden fees.
- 10 free guides on Free plan vs 5 guideflows on Guideflow Free.
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Guideflow – Pricing Takeaways:
- The free plan is limited to 5 guideflows and screenshot-based capture only.
- HTML capture (interactive demos) only shows up on the Growth plan at $499/mo.
- Solo plan starts at $40/month for individual users ($35/mo annually).
- Pricing is per creator, which adds up for larger teams.
- Good fit if you need sales-focused features like lead capture and CRM integrations.
So... which one should you choose?
Both tools are solid, but they serve completely different purposes. Here's the honest breakdown:Choose Glitter AI if you...
Choose Glitter AI if you need to document processes, create training materials, or build knowledge bases. You get AI that captures everything you say and do, not just screenshots, delivering publish-ready guides instantly. Full platform support (web, desktop, mobile) on all plans, video-to-guide conversion, speech-to-text in 99 languages, and pricing up to 87% cheaper than Guideflow. Works well for internal documentation, customer support, onboarding programs, and help centers.
Don't choose Glitter AI if you...
Don't choose Glitter AI if you need sales-focused features like lead capture forms, CRM integrations, or detailed prospect engagement analytics. Glitter is built for documentation, not lead generation.
Choose Guideflow if you...
Choose Guideflow if you need interactive product demos for sales and marketing. It does a good job creating clickable sandbox environments prospects can explore, with lead capture forms, CRM integrations, and analytics on demo engagement. Works well for sales outreach campaigns, website embeds, and product marketing. Guideflow's strength is generating and nurturing leads, not creating instructional documentation.
Don't choose Guideflow if you...
Don't choose Guideflow if you need to document how to do things with step-by-step instructions. It doesn't support speech-to-text, video-to-guide conversion, or process documentation. HTML capture only shows up on the Growth plan ($499/mo). The Solo plan starts at $40/mo ($35/mo annual), but you'll need the Growth plan at $499/mo for the full interactive demo experience.
Real customer reviews
Genuine feedback from real customers ❤️
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
Frequently Asked Questions
What is Glitter AI and how does it work?
Glitter AI helps you create step-by-step guides, SOPs, and documentation effortlessly. Simply record yourself carrying out a process and Glitter AI will automatically transform it into a step-by-step guide complete with screenshots and text based on what you said while recording.
Glitter provides apps for both desktop and browser to capture your screen and microphone, or you can upload an existing video of anything – even of a real-life process like assembling a product or operating a machine.
Glitter AI automatically captures screenshots and uses AI to transform your spoken explanation into a professional written guide. What normally takes hours or days now takes just a few minutes!
Can I upload existing videos to create guides?
Yes! Our new video-to-guide feature lets you convert ANY video into a step-by-step guide - including:
- Zoom and Microsoft Teams recordings
- Screen recordings from any source
- Live footage (not just software!)
- Mobile screen recordings
Just upload your video and our AI intelligently identifies each step and creates professional documentation automatically.
Do you have a desktop app and browser extension?
Yes to both! And they're included in the free plan:
• Desktop App (Mac/Windows) - Capture ANY application on your computer (Excel, Photoshop, SAP, etc.)
• Chrome Extension - Perfect for web-based processes and SaaS tools or any website.
Works with Chrome, Edge, Arc, Brave, and other Chromium browsers.
Does Glitter AI support mobile?
Yes! Through our video-to-guide feature:
- Record your mobile screen (iOS or Android)
- Upload the recording to Glitter AI
- Our AI converts it into step-by-step documentation
Perfect for mobile app tutorials and processes!
What languages does Glitter AI support?
Glitter AI supports 99 languages:
- Create guides in any language - Speak in your native language while recording
- Output in any language - Guides can be written in virtually any language
- Auto-translation - Record in one language and automatically translate to another
The complete list of languages: English, Spanish, Mandarin Chinese, Hindi, Arabic, Bengali, Portuguese, Russian, Japanese, Marathi, Telugu, Punjabi, Turkish, Korean, Malay, French, German, Vietnamese, Tamil, Cantonese, Urdu, Javanese, Italian, Gujarati, Hausa, Persian, Polish, Kannada, Indonesian, Pashto, Malayalam, Odia, Burmese, Uzbek, Sindhi, Ukrainian, Kurdish, Nepali, Filipino, Fulah, Romanian, Amharic, Igbo, Azerbaijani, Dutch, Cebuano, Somali, Thai, Khmer, Swahili, Assamese, Lingala, Greek, Hungarian, Kazakh, Chichewa, Shona, Czech, Swedish, Hebrew, Catalan, Serbian, Xhosa, Belarusian, Bulgarian, Tajik, Afrikaans, Armenian, Ganda, Danish, Mongolian, Croatian, Northern Sotho, Finnish, Norwegian, Slovak, Luo, Wolof, Kyrgyz, Umbundu, Georgian, Lao, Lithuanian, Bosnian, Slovenian, Galician, Macedonian, Occitan, Latvian, Irish, Estonian, Welsh, Maltese, Kabuverdianu, Luxembourgish, Icelandic, Asturian, Māori and Zulu.
How can I share or export my guides?
You have complete control over your content:
- Share via link - Send to anyone, no account needed
- Export formats - PDF, HTML, Markdown, Smart Copy-to-Clipboard (Pro plan and above)
- Privacy controls - Keep private, share with specific people, or make public
- Embed anywhere - Add to your website, knowledge base, or LMS
- Copy to clipboard - Paste into any platform
Does Glitter AI integrate with other tools?
Yes! Glitter AI works with your existing tools:
Available Now:
- Export to any platform - Use PDF, HTML, or Markdown formats
- Embed anywhere - Add guides to any website or tool that supports embeds
- Copy & paste - Transfer content to any documentation platform
You can export or embed to a variety of platforms:
- Confluence
- Intercom
- Notion
- Zendesk
- And hundreds more!
What export formats do you support?
You can easily export your Glitter guides to a variety of platforms:
- HTML
- Markdown
- Smart Copy-to-Clipboard
Smart Copy-to-Clipboard is a feature that automatically converts dynamic content into static images which makes it easy to copy and paste into any platform.
What's included in the free plan?
Our generous free plan includes:
- 10 guides
- Desktop app and Chrome extension
- Basic editing features
- Share via link
- Perfect for trying Glitter AI
Pro Plan and above add:
- Unlimited guides
- 60 minutes time limit per guide
- Convert videos to guides
- On-device blur / redact for sensitive information
- Advanced exports (PDF, Markdown, HTML, etc.)
- Secure embed guides without making them public
- Advanced screenshot editing
- Priority support
Is my data secure?
Yes. Here's how we keep your data secure:
- SOC 2 Type II compliant - We meet rigorous security standards for data protection and privacy. Request SOC 2 reports and learn more about how we handle privacy and security at our trust center
- Enterprise-grade security - AES-256 encryption at transit and at rest
- Your data stays yours - Not used for AI training or sold to third parties
- Guides are private by default - Only you can access your guides unless you share them
- On-device blurring / redaction - on desktop, so no sensitive data is sent to the cloud
Does Glitter AI use my data to train AI models?
No. Never.
Your data is yours. We never have, and never will, use your content to train AI models. This is a core commitment we make to every customer and is legally binding in our terms.
We also opt out of allowing any third-party AI providers to use customer data for training, and require that all customer data is deleted within 30 days of processing.
Learn more on our AI Security & Privacy page and trust center.
How is Glitter AI different from other documentation tools?
Glitter AI offers several unique capabilities that set it apart:
Magic Article: Automatic Speech-to-Text + AI:
- Transcribes what you say AS you record and includes it in the guide
- AI cleans up your speech, removing filler words and creating professional text
- No need to add text after recording - it's all done automatically (you can edit everything)
Advanced Video-to-Guide Conversion:
- Uses cutting-edge large language models to understand video contents
- Automatically identifies steps, actions, and important information
- Works with any video - screen recordings, meetings, or live footage
Desktop Support on Free Tier:
- Full desktop app included in our free plan (many competitors charge for this)
- Capture ANY application, not just web browsers
- On-device blurring / redaction of sensitive information
Other screen recorders just output videos. Other guide creation tools capture clicks. Glitter AI combines: video (+ clicks and keyboard events), voice narration, and smart AI to create professional documentation - fast.
Who uses Glitter AI?
Thousands of teams across industries:
- IT Departments - Document software procedures and technical processes
- Operations Teams - Create SOPs and standardize workflows
- Customer Success - Build help articles and onboarding guides
- HR Teams - Document employee training and processes
- Educators - Develop course materials and tutorials
- Consultants - Deliver professional documentation to clients
- Anyone who's tired of spending hours on documentation!