Supademo vs Glitter AI
Both tools help you create interactive product demos and guides. But one focuses on screenshot-based product tours, while the other uses AI to create both written guides and video documentation. Here's an honest comparison.
The Bottom Line
Supademo and Glitter AI both speed up how teams create product documentation. That said, they're built for pretty different use cases.
Supademo is squarely focused on interactive product demos. We're talking click-through tours built from screenshots (or HTML clones if you're on higher tiers). Sales, marketing, and customer success teams tend to use it when they want to showcase products on websites, in emails, or during live demos. The output? Always an interactive, clickable experience. It's quick to set up, maybe 3 minutes from start to publish, and includes AI voiceovers in 15+ languages.
Glitter AI takes a different approach. It generates both written documentation (SOPs) and video recordings from a single capture session. The AI watches what you say and do, then creates publish-ready guides complete with screenshots. Your original video stays intact too. Teams who need full documentation rather than just product tours seem to find it useful. Language support covers 99 languages on every plan.
Here's the main difference: Supademo builds interactive demos for external audiences. Glitter builds complete documentation (written + video) that works for internal teams and external users.
Platform Overview
Both platforms help you create product content, but they serve different purposes.
With Glitter AI, you get both written SOPs and video documentation right from the start.
Glitter was built with thorough documentation in mind. Record your screen and voice once, and the AI generates a step-by-step guide with screenshots plus keeps your original video recording intact.
Works well for internal training, knowledge bases, customer support, and honestly any situation where you need complete, searchable documentation. Not just a demo walkthrough.
Supademo was designed for interactive product demos and tours.
Capture your product workflow through screenshots, add annotations and voiceovers, then publish an interactive clickable demo. It works particularly well for sales enablement, product marketing, and customer onboarding where you want prospects to actually click through and experience the product.
Worth noting: Supademo doesn't generate written documentation or preserve your original recording. Its focus is creating demo experiences.
At a Glance
Quick comparison of the key differences between Supademo and Glitter AI.
Core Features
See how Glitter AI and Supademo compare on core features for creating documentation and demos.What is the primary output format?
Written guide (SOP) + original video recording.
You get documentation that includes a searchable, step-by-step written guide and the original video recording. Best of both formats, really.
Interactive demo tour (clickable screenshots).
Supademo produces interactive product tours where viewers click through screenshots. Solid for demos, though it doesn't generate written documentation or keep your recording.
How does the capture process work?
Work naturally, AI captures everything.
Everything you say and do gets captured and analyzed by AI. What you end up with is a publish-ready guide with screenshots, transcribed steps, and the original video preserved.
Click through your workflow to capture screenshots.
Supademo grabs screenshots as you click through your product. Recording happens fast (roughly 3 minutes from start to publish), though you'll likely need to add context and annotations after the fact.
Can I create guides from existing videos?
Yes! Drop in any video and get a guide automatically.
Upload any video you've got. Screen recordings, meeting recordings, even live footage. Glitter produces a fully structured, step-by-step guide automatically. Can save quite a bit of time.
No. Not supported.
Supademo requires you to capture your workflow live using their Chrome extension or desktop app. Converting existing videos into demos isn't an option.
Does it do speech-to-text?
Yes. Advanced AI transcription in 99 languages.
Just talk naturally while recording. Glitter automatically transcribes and structures your explanation into step-by-step instructions. Works in 99 languages on all plans.
No. Not supported.
Supademo doesn't transcribe your voice. You can add AI voiceovers to existing demos, but it won't turn your spoken explanation into written steps.
What customization options are available?
Edit guides with full control.
Edit steps, reorder screenshots, add annotations, blur sensitive data, customize branding. Full editing capabilities for written guides.
Interactive demo customization with limitations.
You can add text annotations, blur sensitive data, customize branding, and include AI voiceovers. Features like conditional branching require the Scale plan ($38/mo). Some users mention wanting more hotspot styles and font customization options than what's currently available.
Can I use it for internal documentation?
Yes. Works well for internal knowledge bases.
Create searchable, written documentation that teams can reference whenever they need it. Both written guides and video recordings suit internal training and SOPs.
Limited for internal use.
Supademo was mainly designed for external-facing product demos. You could use it internally, but the interactive demo format isn't really optimized for searchable knowledge bases.
When to Choose Each Tool
Both tools do their jobs well. They just tackle different problems. Here's one way to think about it:
Choose Supademo if you need:
- Interactive product demos for sales and marketing
- Click-through tours to embed on websites or share with prospects
- Demo branching where viewers pick their own path
- Gated demos to capture leads
- Multi-demo showcases to bundle several demos into one link
Supademo handles engaging, interactive product tours for external audiences quite well. It fits naturally for sales enablement, product marketing, and customer onboarding where you want prospects to actually experience the product hands-on.
Choose Glitter AI if you need:
- Written documentation (SOPs, guides, help articles)
- Video recordings preserved alongside written steps
- Speech-to-text for creating documentation by talking through a process
- Video-to-guide conversion to transform existing recordings into documentation
- Internal knowledge bases where teams need searchable, written content
- Training materials that combine written steps with video demonstrations
Glitter AI was built for teams who need complete, searchable documentation. Not just product tours.
What Users Are Saying About Supademo
Supademo gets strong user reviews overall, but a few recurring complaints are worth mentioning:
Common Technical Issues
Mobile view recording problems pop up as the most frequently mentioned issue. Users report that steps get skipped or don't record properly when capturing mobile-responsive views on desktop:
"The biggest issue I noticed is that the steps are not properly recorded whenever I switch to mobile view on my desktop, and lots of steps are skipped and not recorded. If this is improved, I think this would make Supademo the ultimate platform." - G2 Review, November 2025
Recording stability issues come up with some regularity too. Users mention lost voiceovers, slow video uploads, and occasional failures to capture clicks on complex web elements like modals and JavaScript widgets.
Pricing Friction Points
The gap between Scale and Growth plans ($38/mo jumping to $350/mo) creates frustration for smaller teams. To access HTML capture (pixel-perfect cloning instead of screenshots), you have to pay for 5 creator seats even if you're working solo or as a 2-person team. That nearly 10x price increase is a real barrier for many.
Customization Limitations
Users consistently ask for more design control:
"I would suggest having more options to highlight important parts, other than the 3 options we have at the moment... Also, I would like to be able to add emojis to the text." - G2 Review, November 2025
"Mobile view has a few formatting issues (cannot use multiple hot spots, or hot spots are collapsed)" - G2 Review, December 2025
The editor gets described as somewhat limited compared to enterprise tools. Users want more flexibility with fonts, highlighting, and element styling.
Audio Control Limitations
Users have voiced frustration about not being able to adjust voiceover volume levels or easily record audio-only steps without clicks. Since Supademo doesn't transcribe your voice into written steps, teams who rely on spoken explanations might find it lacking compared to tools that offer speech-to-text.
Security & Integrations
Can I redact sensitive information?
Yes. Cloud-based redaction on paid plans.
Glitter offers cloud-based redaction to protect sensitive information in your guides. Available on paid plans to keep your documentation secure.
Yes. Blur, crop, and annotate.
Supademo provides blur, crop, and annotation tools to redact sensitive information from your demos. Privacy controls are built in on all plans.
Is it SOC 2 compliant?
Yes, SOC 2 Type II compliant.
Glitter AI is SOC 2 Type II compliant, meeting strict security standards for data protection and privacy. Check our trust center for details.
Yes, SOC 2 Type II compliant.
Supademo achieved SOC 2 Type II compliance in 2024. Both platforms meet enterprise security requirements.
What integrations are available?
Integrations with major platforms.
Glitter connects with popular tools for embedding, sharing, and analytics. Export options include PDF, video, and embeddable formats.
50+ integrations available.
Supademo integrates with HubSpot, Salesforce, Marketo, Zapier, Google Analytics, Slack, and more. Covers most major sales, marketing, and analytics platforms.
Does it ever use my data for AI training?
No. Never.
Your data is yours. We've never used your content to train AI models, and we never will. We don't allow any third-parties to do so either. This is a core commitment.
Learn more about our AI security and privacy practices.
No. Explicitly stated.
Supademo states they don't use customer data to train AI models. All AI processing happens within their secure infrastructure. A clear commitment to data privacy.
Business & Support
How much does it cost?
$20/month, or $16/month annually.
Simple pricing: $20/month, or $16/month if you pay for the year upfront. One user, one price. No hidden fees. Downgrade to free anytime with one click.
$38/creator/month (Scale plan, monthly billing).
Scale plan runs $38/creator/month with monthly billing. Annual billing saves up to 33%. Includes unlimited demos, custom branding, analytics, and advanced features like dynamic variables and conditional branching. The free plan is limited to 5 demos total.
What about team pricing?
$75/month for 5 users ($60/mo annually).
Team plan: $75/month for 5 users, or $60/month with annual billing. Additional users cost $15/mo monthly, $12/mo annually. Straightforward.
Growth: $350/month for 5 creators (monthly billing).
Growth plan bundles 5 creators, unlimited HTML demos (pixel-perfect cloning), AI voice cloning, sandbox demos, and white-glove onboarding. Additional creators run $50/seat/month. Annual billing saves up to 33%. This tier is required for HTML capture features.
What kind of support do I get?
Chat support, direct access to the founder.
See the chat window at the bottom right? That goes directly to me, Yuval, the founder. No bots, no ticket queues. Real support from a real person.
Standard support channels.
Support is available through standard channels. Enterprise plans include dedicated support and unlimited training. Community and documentation are accessible to everyone.
Pricing & Plans
See how Glitter AI and Supademo pricing plans stack up, from feature access to pricing transparency.
/mo
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/mo
/year
Glitter AI – Pricing Takeaways:
- 47% cheaper than Supademo for individual users ($20/mo vs $38/mo monthly).
- Full access to AI features on the free plan, including speech-to-text and video-to-guide.
- Simple, transparent pricing: One price per user. No hidden fees.
- No custom contracts. Standard terms, even for enterprise.
- Both written documentation and video in one tool.
/mo
/mo
/mo
Supademo – Pricing Takeaways:
- Free plan is limited to 5 demos total (not monthly), with basic features.
- Scale plan at $38/mo (monthly) includes unlimited screenshot demos and advanced features.
- HTML capture requires Growth plan ($350/mo) - nearly 10x jump from Scale plan.
- Growth plan forces 5-seat minimum even for solo users who need HTML demos.
- Great for interactive product demos, but not designed for written documentation.
So... which one should you choose?
Both tools are good. But they're built for different purposes. Here's the honest breakdown:Choose Glitter AI if you...
Choose Glitter AI if you need written documentation with video recordings preserved. You'll get AI-powered speech-to-text, video-to-guide conversion, and publish-ready SOPs right away. Works well for internal knowledge bases, training materials, customer support documentation, and any scenario where searchable, written content matters. Also worth noting: 99 languages on all plans, transparent pricing that's 47% cheaper, and direct founder support.
Don't choose Glitter AI if you...
Don't choose Glitter AI if you specifically need interactive product demo tours with click-through experiences, conditional branching, or gated lead capture. Glitter creates written guides and video documentation, not interactive demo experiences.
Choose Supademo if you...
Choose Supademo if you need interactive product demos for sales enablement, marketing, or customer onboarding. It handles engaging click-through tours with AI voiceovers, conditional branching, and demo showcases quite well. Works nicely for embedding demos on websites, sharing with prospects, and creating product tours that let viewers explore at their own pace. A natural fit for teams focused on external-facing product demonstrations. One thing to know: if you need HTML capture (pixel-perfect demos), you'll need the Growth plan at $350/mo with a 5-seat minimum.
Don't choose Supademo if you...
Don't choose Supademo if you need written documentation, video recordings preserved, or speech-to-text capabilities. Supademo focuses on interactive demos, not documentation. It also doesn't support video-to-guide conversion or AI transcription of your spoken explanations. Worth reconsidering if you're a small team (1-2 people) who needs HTML capture features but can't justify the $350/mo Growth plan's 5-seat minimum.
Real customer reviews
Genuine feedback from real customers ❤️
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
Frequently Asked Questions
What is Glitter AI and how does it work?
Glitter AI helps you create step-by-step guides, SOPs, and documentation effortlessly. Simply record yourself carrying out a process and Glitter AI will automatically transform it into a step-by-step guide complete with screenshots and text based on what you said while recording.
Glitter provides apps for both desktop and browser to capture your screen and microphone, or you can upload an existing video of anything – even of a real-life process like assembling a product or operating a machine.
Glitter AI automatically captures screenshots and uses AI to transform your spoken explanation into a professional written guide. What normally takes hours or days now takes just a few minutes!
Can I upload existing videos to create guides?
Yes! Our new video-to-guide feature lets you convert ANY video into a step-by-step guide - including:
- Zoom and Microsoft Teams recordings
- Screen recordings from any source
- Live footage (not just software!)
- Mobile screen recordings
Just upload your video and our AI intelligently identifies each step and creates professional documentation automatically.
Do you have a desktop app and browser extension?
Yes to both! And they're included in the free plan:
• Desktop App (Mac/Windows) - Capture ANY application on your computer (Excel, Photoshop, SAP, etc.)
• Chrome Extension - Perfect for web-based processes and SaaS tools or any website.
Works with Chrome, Edge, Arc, Brave, and other Chromium browsers.
Does Glitter AI support mobile?
Yes! Through our video-to-guide feature:
- Record your mobile screen (iOS or Android)
- Upload the recording to Glitter AI
- Our AI converts it into step-by-step documentation
Perfect for mobile app tutorials and processes!
What languages does Glitter AI support?
Glitter AI supports 99 languages:
- Create guides in any language - Speak in your native language while recording
- Output in any language - Guides can be written in virtually any language
- Auto-translation - Record in one language and automatically translate to another
The complete list of languages: English, Spanish, Mandarin Chinese, Hindi, Arabic, Bengali, Portuguese, Russian, Japanese, Marathi, Telugu, Punjabi, Turkish, Korean, Malay, French, German, Vietnamese, Tamil, Cantonese, Urdu, Javanese, Italian, Gujarati, Hausa, Persian, Polish, Kannada, Indonesian, Pashto, Malayalam, Odia, Burmese, Uzbek, Sindhi, Ukrainian, Kurdish, Nepali, Filipino, Fulah, Romanian, Amharic, Igbo, Azerbaijani, Dutch, Cebuano, Somali, Thai, Khmer, Swahili, Assamese, Lingala, Greek, Hungarian, Kazakh, Chichewa, Shona, Czech, Swedish, Hebrew, Catalan, Serbian, Xhosa, Belarusian, Bulgarian, Tajik, Afrikaans, Armenian, Ganda, Danish, Mongolian, Croatian, Northern Sotho, Finnish, Norwegian, Slovak, Luo, Wolof, Kyrgyz, Umbundu, Georgian, Lao, Lithuanian, Bosnian, Slovenian, Galician, Macedonian, Occitan, Latvian, Irish, Estonian, Welsh, Maltese, Kabuverdianu, Luxembourgish, Icelandic, Asturian, Māori and Zulu.
How can I share or export my guides?
You have complete control over your content:
- Share via link - Send to anyone, no account needed
- Export formats - PDF, HTML, Markdown, Smart Copy-to-Clipboard (Pro plan and above)
- Privacy controls - Keep private, share with specific people, or make public
- Embed anywhere - Add to your website, knowledge base, or LMS
- Copy to clipboard - Paste into any platform
Does Glitter AI integrate with other tools?
Yes! Glitter AI works with your existing tools:
Available Now:
- Export to any platform - Use PDF, HTML, or Markdown formats
- Embed anywhere - Add guides to any website or tool that supports embeds
- Copy & paste - Transfer content to any documentation platform
You can export or embed to a variety of platforms:
- Confluence
- Intercom
- Notion
- Zendesk
- And hundreds more!
What export formats do you support?
You can easily export your Glitter guides to a variety of platforms:
- HTML
- Markdown
- Smart Copy-to-Clipboard
Smart Copy-to-Clipboard is a feature that automatically converts dynamic content into static images which makes it easy to copy and paste into any platform.
What's included in the free plan?
Our generous free plan includes:
- 10 guides
- Desktop app and Chrome extension
- Basic editing features
- Share via link
- Perfect for trying Glitter AI
Pro Plan and above add:
- Unlimited guides
- 60 minutes time limit per guide
- Convert videos to guides
- On-device blur / redact for sensitive information
- Advanced exports (PDF, Markdown, HTML, etc.)
- Secure embed guides without making them public
- Advanced screenshot editing
- Priority support
Is my data secure?
Yes. Here's how we keep your data secure:
- SOC 2 Type II compliant - We meet rigorous security standards for data protection and privacy. Request SOC 2 reports and learn more about how we handle privacy and security at our trust center
- Enterprise-grade security - AES-256 encryption at transit and at rest
- Your data stays yours - Not used for AI training or sold to third parties
- Guides are private by default - Only you can access your guides unless you share them
- On-device blurring / redaction - on desktop, so no sensitive data is sent to the cloud
Does Glitter AI use my data to train AI models?
No. Never.
Your data is yours. We never have, and never will, use your content to train AI models. This is a core commitment we make to every customer and is legally binding in our terms.
We also opt out of allowing any third-party AI providers to use customer data for training, and require that all customer data is deleted within 30 days of processing.
Learn more on our AI Security & Privacy page and trust center.
How is Glitter AI different from other documentation tools?
Glitter AI offers several unique capabilities that set it apart:
Magic Article: Automatic Speech-to-Text + AI:
- Transcribes what you say AS you record and includes it in the guide
- AI cleans up your speech, removing filler words and creating professional text
- No need to add text after recording - it's all done automatically (you can edit everything)
Advanced Video-to-Guide Conversion:
- Uses cutting-edge large language models to understand video contents
- Automatically identifies steps, actions, and important information
- Works with any video - screen recordings, meetings, or live footage
Desktop Support on Free Tier:
- Full desktop app included in our free plan (many competitors charge for this)
- Capture ANY application, not just web browsers
- On-device blurring / redaction of sensitive information
Other screen recorders just output videos. Other guide creation tools capture clicks. Glitter AI combines: video (+ clicks and keyboard events), voice narration, and smart AI to create professional documentation - fast.
Who uses Glitter AI?
Thousands of teams across industries:
- IT Departments - Document software procedures and technical processes
- Operations Teams - Create SOPs and standardize workflows
- Customer Success - Build help articles and onboarding guides
- HR Teams - Document employee training and processes
- Educators - Develop course materials and tutorials
- Consultants - Deliver professional documentation to clients
- Anyone who's tired of spending hours on documentation!