Whale vs Glitter AI
Both help teams document knowledge and processes. But one focuses on organizing existing content, while the other uses AI to create it from scratch. Here's how they compare.
The Bottom Line
Whale and Glitter AI both help teams create and share process documentation, but they approach the problem from opposite directions.
Whale works well as a knowledge management platform. It's designed for teams who need somewhere to house all their SOPs, policies, and procedures, and it comes with genuinely useful onboarding and training features. You can build out a knowledge base and keep it current through automated reviews and role-based assignments. The "Alice" AI assistant fields questions based on your existing docs, and there's a browser extension that surfaces relevant knowledge while you work.
The tradeoffs? Whale's editor feels limited. Users frequently mention that basic formatting options like font selection just aren't there. Importing existing Word or PDF documents tends to be frustrating, and the more interesting features (quizzes, training flows) sit behind the Scale plan at $299/mo with a 25-user minimum. You'll also need to keep an eye on AI token usage, which can add up.
Glitter AI takes a different angle entirely. Rather than helping you organize documentation that already exists, it creates documentation for you. The AI captures your voice, your mouse movements, your entire workflow, and turns all of that into a finished guide. One recording gets you both a written SOP and the original video. It's aimed squarely at the "I know I should document this but I never have time" problem.
The core distinction is pretty simple. Whale assumes you'll create the content yourself and focuses on what happens after. Glitter assumes you won't have time to create it manually, so it handles that part. If getting documentation created in the first place is where you struggle, Glitter is probably the better choice. If you've already got content and need help organizing it, training people on it, and you can work with the seat minimums and token system, Whale could make sense.
Platform Overview
Both platforms help teams document processes, but they solve different problems.
Glitter AI gives you publish-ready SOPs from a single recording.
The whole point is to remove the documentation burden. The AI picks up the full context of what you're doing: voice narration, hover explanations, your entire workflow. Then it turns all of that into a complete guide automatically. Teams typically see 11x faster results compared to writing documentation by hand.
You can also convert existing video recordings into guides if you've already got footage sitting around. Works on web and desktop (Chromium browsers only). For mobile workflows, the video-to-guide feature handles those too.
Enterprise buyers get transparent pricing and standard contracts. No lengthy procurement negotiations, and pricing tends to be up to 5x lower than tools that require heavy sales cycles.
Whale is a capable knowledge management platform built around training and organization.
Where Whale does well is organizing and maintaining documentation that already exists. The "Alice" AI assistant and browser extension surface relevant knowledge while people work. The real strength here is training, onboarding, and keeping knowledge current through automated reviews, progress tracking, and AI-generated quizzes.
That said, users often mention frustrations with the rigid editor (limited formatting, awkward imports from Word/PDF) and the AI token system that needs monitoring. The pricing requires seat minimums that feel steep for smaller teams (10 users for Team, 25 for Scale).
Enterprise teams get solid training features, role-based assignments, and a centralized knowledge hub. GDPR compliant with data residency options in Belgium.
At a Glance
Quick comparison of the key differences between Whale and Glitter AI.
Core Features
See how Glitter AI and Whale compare on core documentation features.How does documentation creation work?
Work normally. The AI handles the rest.
Hit record, do your thing, and explain as you go. Everything you say and do gets captured and turned into a publish-ready SOP in seconds. Screenshots, step descriptions, voice transcription - it all happens automatically.
AI-assisted, but you're still doing most of the work.
Whale has AI tools (converting videos to guides with AI tokens, for example), but creating and structuring documentation is still largely on you. The AI helps around the edges rather than doing the heavy lifting.
G2 reviewers have pointed out: "Lack of customization on formatting, super occasional minor bugs." Another noted: "The text editor feature in Whale is not perfect. Selecting fonts, font size, etc. is not possible... results in a messy typing interface."
What exactly is captured?
Your voice, your actions, everything.
It goes beyond screenshots and clicks. Glitter picks up what you explain while hovering or moving your mouse (which happens more than you'd think), what you say out loud (auto-transcribed), and the original video showing your full workflow.
Standard screen recording.
Whale's screen recorder grabs video and audio, but it won't automatically generate step-by-step text from what you're saying. You'll still need to write or edit the descriptions yourself.
Can I create guides from existing videos?
Yes. Upload a video, get a guide.
Drop in any video and you'll get a fully structured, step-by-step guide. Works with screen recordings, meeting recordings, even live footage if you've got it.
Sort of, but it costs tokens.
Whale can convert videos to guides using AI tokens (usage-based credits). Token limits vary by plan: 20 one-time on Free, 25/mo on Team, 75/mo on Scale, 500/mo on Enterprise. The output typically needs editing before it's ready to share.
Does it support voice narration and multi-language?
Yes. Talk naturally, supports 99 languages.
The AI transcription takes your spoken explanations and converts them into structured steps. Available in 99 languages on every plan.
4 languages for auto-translate.
Whale supports auto-translate to English, French, German, and Spanish. If you need other languages, you'll run into limitations.
Does it work on desktop, web, and mobile?
Web and desktop, included on the free plan.
Glitter supports desktop and web capture on all plans, free included. You'll need a Chromium browser (Chrome, Edge, Brave). For mobile workflows, use the video-to-guide feature.
Web portal and mobile app.
Whale gives you a web portal, Chrome extension, and mobile apps for iOS and Android. There's no native desktop recording app, but you can access content from your phone.
What is the output?
Written guide (SOP) and original video (optional)
One recording, two formats. Your team can pick whichever works better for them.
Multiple content types.
Whale handles step-by-step guides, videos, checklists, and embedded content. Useful if you want variety in how documentation gets delivered.
Organization & Training
How do the platforms handle knowledge management and team training?Does it have training and onboarding features?
Sharing and publishing, but not training infrastructure.
Glitter is built for creation. You can share and publish guides easily, but there's no built-in quizzes, progress tracking, or assignment system.
This is where Whale shines.
Whale does onboarding and training well, with role-based checklists, progress tracking, AI-generated quizzes, and automated assignments. If you run structured training programs, this matters.
One user caveat: "The same checklist can not be shared with other users for visibility when being 'run.'"
Can I organize content by role or team?
Simple folder structure.
Glitter keeps it straightforward with folder-based organization. Easy to use, but not as sophisticated as Whale's role-based assignment system.
Good organization options.
Whale uses a kanban-style interface for organizing SOPs and knowledge by team, role, or process. You can build custom structures and assign content to specific roles.
One frustration to be aware of: "Importing existing documents into Whale is challenging... it might be easier to start from scratch."
Does it keep content up to date?
You update manually.
Glitter makes it fast to recreate documentation when things change (just record again), but there's no automated review reminders or scheduled workflows.
Automated review workflows.
Whale includes automated review procedures that nudge content owners to review and update on a schedule. Helps prevent documentation from going stale.
Can employees access content in their workflow?
Links and embeds.
Glitter guides can be shared via link or embedded in your existing tools. No browser extension, but guides are accessible anywhere you can paste a link.
Browser extension available.
Whale's browser extension surfaces relevant knowledge in-context while people work in other apps. Useful for just-in-time learning.
Security & Privacy
Can I redact sensitive information?
On-device and cloud-based redaction.
Glitter offers both on-device blur and cloud-based redaction for protecting sensitive information before sharing. Available on paid plans.
Permission controls, but unclear on redaction.
Whale has permissions and access controls for who sees what content. Specific redaction tools aren't prominently documented.
Is it SOC 2 compliant?
SOC 2 Type II compliant.
Glitter AI is SOC 2 Type II compliant, which means we meet strict security standards for data protection and privacy.
You can see everything at our trust center.
Data centers are SOC 2 certified. Whale itself? Unclear.
Whale stores data in SOC 2 Type II certified data centers, but explicit SOC 2 Type II certification for Whale as a company isn't prominently mentioned. They do offer GDPR compliance and data residency in Belgium.
Does it ever use my data for AI training?
No. Never.
Your data stays yours. We've never used customer content to train AI models, and we never will. Same goes for third parties. This is a commitment we make to every customer.
More details in our AI security and privacy practices.
Not clearly documented.
Whale's "Alice" AI trains on your workspace content to answer questions, but there's no clear public statement confirming they never use customer data to train foundational models. The policy on this is unclear.
Business & Support
How much does it cost?
$20/month, or $16/month with annual billing.
Straightforward: $20/month if you pay monthly, $16/month if you go annual. One user, one price. No hidden fees. You can drop down to free anytime.
$10-$12/month per user (annual billing).
Whale's Team plan runs $10/user/mo (10 users minimum, so $99/mo total) and Scale plan is $12/user/mo (25 users minimum, $299/mo total). Those prices are for annual billing. Monthly billing costs more ($149/mo and $449/mo).
Smaller teams sometimes feel pushed into higher tiers because features like quizzes and training flows are locked behind the $299/mo Scale plan. You'll also need to track AI token usage.
What about enterprise pricing?
Transparent and often up to 5x cheaper.
Standard contracts, consistent pricing, fast sales process. No back-and-forth negotiations or confusing pricing grids. Works well if you prefer straightforward procurement.
Custom enterprise pricing.
Whale has an Enterprise plan starting at $1,200/month with customizable features. Pricing depends on team size and requirements.
Are there usage limits or token systems?
No tokens for creating guides.
AI features for guide creation come included with your plan. Create unlimited guides and use AI transcription without counting tokens. Video-to-guide uses credits, but there's no complicated token system to track.
Some features require AI tokens.
Whale uses AI tokens (usage credits) for things like AI-generated quizzes, video-to-guide conversion, and AI-assisted card creation. Free plan gets 20 tokens once, Team gets 25/mo, Scale gets 75/mo, Enterprise gets 500/mo. It requires some attention to avoid running out.
What kind of support do I get?
Chat support. You talk to the founder.
See that chat window at the bottom right? It goes directly to me, Yuval, the founder. No bots, no ticket queues.
Well-regarded customer support.
Whale gets good marks for customer service. Users tend to describe their support team as responsive and helpful. Standard channels with fast response times.
Pricing & Plans
See how Glitter AI and Whale pricing plans stack up.
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Glitter AI – Pricing Takeaways:
- No usage tokens for guide creation - AI transcription and guide features are part of your plan.
- Key features available on the free plan - desktop app, AI tools (up to 10 guides).
- Simple pricing: One price per user. No hidden fees.
- 99 languages on all plans.
- No custom contracts. Standard terms even for enterprise.
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/mo
/mo
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Whale – Pricing Takeaways:
- Seat minimums apply - Team requires 10 users ($99/mo), Scale requires 25 users ($299/mo).
- AI tokens needed for advanced features like video-to-guide conversion and quizzes.
- Solid training and onboarding features (quizzes and training flows locked to Scale tier).
- Mobile app for iOS and Android, but no native desktop recording.
- Editor limitations - formatting controls are basic, Word/PDF imports can be rough.
So... which one should you choose?
Both tools are excellent. But they solve different problems. Here's the honest breakdown:Choose Glitter AI if you...
Consider Glitter AI if your main challenge is getting documentation created in the first place. It removes the documentation burden by capturing your voice, your actions, and your explanations, then turning all of that into publish-ready guides automatically. You get web and desktop support (Chromium browsers) on all plans, video-to-guide conversion, 99 languages, no complex token system for guide creation, and straightforward pricing. A good fit for teams who need to document 11x faster without cutting corners on quality.
Don't choose Glitter AI if you...
Glitter may not be the right fit if you need advanced training infrastructure like automated quizzes, role-based assignments, or progress tracking. It's focused on creation, not training workflows. The per-user pricing runs higher ($16-20/mo), you'll need Chromium browsers (no Safari or Firefox), and there's no dedicated mobile app. That said, you do save on AI token costs.
Choose Whale if you...
Consider Whale if you already have documentation (or have time to create it), and your challenge is organizing, maintaining, and training teams on that knowledge. Whale handles knowledge management well with role-based assignments, automated review workflows, progress tracking, and AI-generated quizzes. The per-user cost ($10-12/mo) can work for teams that meet the seat minimums (10 users for Team, 25 for Scale). A solid choice for teams who need a knowledge hub with strong training capabilities.
Don't choose Whale if you...
Whale probably isn't right if creating documentation is your bottleneck. It helps you organize and train, but won't reduce the time needed to create content in the first place. Also worth avoiding if you're a small team (the seat minimums of 10-25 users get expensive), need desktop recording, want 99 language support, or prefer not to deal with usage-based AI token systems. The editor limitations (basic formatting, awkward imports) might also frustrate teams who care about visual design.
Real customer reviews
Genuine feedback from real customers ❤️
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!
Tim M.
May 3, 2025
Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.
Kim W.
December 18, 2024
This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.
Erez A.
January 9, 2025
Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!
Dustin R.
March 8, 2025
This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!
Sarah
January 28, 2025
I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.
Emily W.
February 15, 2025
Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.
Jens A.
April 12, 2025
So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!
John
January 9, 2025
Frequently Asked Questions
What is Glitter AI and how does it work?
Glitter AI helps you create step-by-step guides, SOPs, and documentation effortlessly. Simply record yourself carrying out a process and Glitter AI will automatically transform it into a step-by-step guide complete with screenshots and text based on what you said while recording.
Glitter provides apps for both desktop and browser to capture your screen and microphone, or you can upload an existing video of anything – even of a real-life process like assembling a product or operating a machine.
Glitter AI automatically captures screenshots and uses AI to transform your spoken explanation into a professional written guide. What normally takes hours or days now takes just a few minutes!
Can I upload existing videos to create guides?
Yes! Our new video-to-guide feature lets you convert ANY video into a step-by-step guide - including:
- Zoom and Microsoft Teams recordings
- Screen recordings from any source
- Live footage (not just software!)
- Mobile screen recordings
Just upload your video and our AI intelligently identifies each step and creates professional documentation automatically.
Do you have a desktop app and browser extension?
Yes to both! And they're included in the free plan:
• Desktop App (Mac/Windows) - Capture ANY application on your computer (Excel, Photoshop, SAP, etc.)
• Chrome Extension - Perfect for web-based processes and SaaS tools or any website.
Works with Chrome, Edge, Arc, Brave, and other Chromium browsers.
Does Glitter AI support mobile?
Yes! Through our video-to-guide feature:
- Record your mobile screen (iOS or Android)
- Upload the recording to Glitter AI
- Our AI converts it into step-by-step documentation
Perfect for mobile app tutorials and processes!
What languages does Glitter AI support?
Glitter AI supports 99 languages:
- Create guides in any language - Speak in your native language while recording
- Output in any language - Guides can be written in virtually any language
- Auto-translation - Record in one language and automatically translate to another
The complete list of languages: English, Spanish, Mandarin Chinese, Hindi, Arabic, Bengali, Portuguese, Russian, Japanese, Marathi, Telugu, Punjabi, Turkish, Korean, Malay, French, German, Vietnamese, Tamil, Cantonese, Urdu, Javanese, Italian, Gujarati, Hausa, Persian, Polish, Kannada, Indonesian, Pashto, Malayalam, Odia, Burmese, Uzbek, Sindhi, Ukrainian, Kurdish, Nepali, Filipino, Fulah, Romanian, Amharic, Igbo, Azerbaijani, Dutch, Cebuano, Somali, Thai, Khmer, Swahili, Assamese, Lingala, Greek, Hungarian, Kazakh, Chichewa, Shona, Czech, Swedish, Hebrew, Catalan, Serbian, Xhosa, Belarusian, Bulgarian, Tajik, Afrikaans, Armenian, Ganda, Danish, Mongolian, Croatian, Northern Sotho, Finnish, Norwegian, Slovak, Luo, Wolof, Kyrgyz, Umbundu, Georgian, Lao, Lithuanian, Bosnian, Slovenian, Galician, Macedonian, Occitan, Latvian, Irish, Estonian, Welsh, Maltese, Kabuverdianu, Luxembourgish, Icelandic, Asturian, Māori and Zulu.
How can I share or export my guides?
You have complete control over your content:
- Share via link - Send to anyone, no account needed
- Export formats - PDF, HTML, Markdown, Smart Copy-to-Clipboard (Pro plan and above)
- Privacy controls - Keep private, share with specific people, or make public
- Embed anywhere - Add to your website, knowledge base, or LMS
- Copy to clipboard - Paste into any platform
Does Glitter AI integrate with other tools?
Yes! Glitter AI works with your existing tools:
Available Now:
- Export to any platform - Use PDF, HTML, or Markdown formats
- Embed anywhere - Add guides to any website or tool that supports embeds
- Copy & paste - Transfer content to any documentation platform
You can export or embed to a variety of platforms:
- Confluence
- Intercom
- Notion
- Zendesk
- And hundreds more!
What export formats do you support?
You can easily export your Glitter guides to a variety of platforms:
- HTML
- Markdown
- Smart Copy-to-Clipboard
Smart Copy-to-Clipboard is a feature that automatically converts dynamic content into static images which makes it easy to copy and paste into any platform.
What's included in the free plan?
Our generous free plan includes:
- 10 guides
- Desktop app and Chrome extension
- Basic editing features
- Share via link
- Perfect for trying Glitter AI
Pro Plan and above add:
- Unlimited guides
- 60 minutes time limit per guide
- Convert videos to guides
- On-device blur / redact for sensitive information
- Advanced exports (PDF, Markdown, HTML, etc.)
- Secure embed guides without making them public
- Advanced screenshot editing
- Priority support
Is my data secure?
Yes. Here's how we keep your data secure:
- SOC 2 Type II compliant - We meet rigorous security standards for data protection and privacy. Request SOC 2 reports and learn more about how we handle privacy and security at our trust center
- Enterprise-grade security - AES-256 encryption at transit and at rest
- Your data stays yours - Not used for AI training or sold to third parties
- Guides are private by default - Only you can access your guides unless you share them
- On-device blurring / redaction - on desktop, so no sensitive data is sent to the cloud
Does Glitter AI use my data to train AI models?
No. Never.
Your data is yours. We never have, and never will, use your content to train AI models. This is a core commitment we make to every customer and is legally binding in our terms.
We also opt out of allowing any third-party AI providers to use customer data for training, and require that all customer data is deleted within 30 days of processing.
Learn more on our AI Security & Privacy page and trust center.
How is Glitter AI different from other documentation tools?
Glitter AI offers several unique capabilities that set it apart:
Magic Article: Automatic Speech-to-Text + AI:
- Transcribes what you say AS you record and includes it in the guide
- AI cleans up your speech, removing filler words and creating professional text
- No need to add text after recording - it's all done automatically (you can edit everything)
Advanced Video-to-Guide Conversion:
- Uses cutting-edge large language models to understand video contents
- Automatically identifies steps, actions, and important information
- Works with any video - screen recordings, meetings, or live footage
Desktop Support on Free Tier:
- Full desktop app included in our free plan (many competitors charge for this)
- Capture ANY application, not just web browsers
- On-device blurring / redaction of sensitive information
Other screen recorders just output videos. Other guide creation tools capture clicks. Glitter AI combines: video (+ clicks and keyboard events), voice narration, and smart AI to create professional documentation - fast.
Who uses Glitter AI?
Thousands of teams across industries:
- IT Departments - Document software procedures and technical processes
- Operations Teams - Create SOPs and standardize workflows
- Customer Success - Build help articles and onboarding guides
- HR Teams - Document employee training and processes
- Educators - Develop course materials and tutorials
- Consultants - Deliver professional documentation to clients
- Anyone who's tired of spending hours on documentation!