Last updated: May 7, 2026
The Bottom Line
Whale and Glitter AI both help teams write and share process docs. They just come at it from opposite ends.
Whale is a solid knowledge management platform. It’s built for teams who need somewhere to park all their SOPs, policies, and procedures, with onboarding and training features that actually get used. You build out a knowledge base, then keep it fresh through scheduled reviews and role-based assignments. The “Alice” AI assistant answers questions from your existing docs, and a browser extension pops up relevant knowledge while people work.
The tradeoffs? Pricing. Whale charges flat per-plan, not per user — Team is $149/mo monthly ($99/mo annual), Scale is $449/mo monthly ($299/mo annual), and Advance is $999/mo monthly ($699/mo annual). Compared to Glitter at $20/mo (monthly) or $16/mo (annual), even Whale’s cheapest paid plan is roughly 7x more expensive for a single creator. The editor also feels cramped — reviewers regularly point out that basic formatting like font selection isn’t there. Importing Word or PDF files can be a slog. Quizzes and training flows live on the Scale plan, AI token usage is metered, and Whale itself isn’t SOC 2 Type II certified.
Glitter AI comes at it from the other direction. Instead of helping you organize docs you’ve already written, it writes them for you. The AI listens to your voice, follows your mouse, watches your whole workflow, and turns it all into a finished guide. One recording, and you walk away with both a written SOP and the original video. It’s aimed squarely at the “I know I should document this but I never have time” problem.
The split is pretty clean. Whale assumes you’ll write the content and focuses on what happens after. Glitter assumes you won’t, so it does that part for you. If actually getting documentation written is your real bottleneck, Glitter is probably the safer bet. If you’ve already got content and you need help organizing it, training folks on it, and you can absorb the flat per-plan pricing and token system, Whale fits.
Platform Overview
Both platforms help teams document processes, but they solve different problems.
Glitter AI gives you publish-ready SOPs from a single recording.
The whole idea is to take the documentation work off your plate. The AI picks up the full context of what you're doing: voice narration, hover explanations, your entire workflow. Then it turns all of that into a complete guide on its own. Teams usually see 11x faster results than writing docs by hand.
If you've already got video sitting around, you can also turn existing recordings into guides. Works on web and desktop (Chromium browsers only). For mobile workflows, the video-to-guide feature has you covered.
Enterprise buyers get clear pricing and standard contracts. No drawn-out procurement, and pricing usually runs up to 5x lower than tools with heavy sales cycles.
Whale is a capable knowledge management platform built around training and organization.
Where Whale does well is organizing and maintaining docs that already exist. The "Alice" AI assistant and browser extension push relevant knowledge to people while they work. The real strength here is training, onboarding, and keeping knowledge current through scheduled reviews, progress tracking, and AI-generated quizzes.
That said, users often flag frustrations with the rigid editor (limited formatting, awkward imports from Word/PDF) and the AI token system you have to keep an eye on. Plan pricing is flat regardless of team size — even a 2-person team pays the full $149/mo Team plan.
Enterprise teams get solid training features, role-based assignments, and a centralized knowledge hub. GDPR compliant with data residency options in Belgium.
At a Glance
Quick comparison of the key differences between Whale and Glitter AI.
Cheapest paid plan (monthly)
Pay only for what you use
AI-powered documentation
Screen recorder
Captures voice narration
Video-to-guide conversion
Original video preserved
Desktop app (free plan)
No AI token system for guide creation
Multi-language support
SOC 2 Type II
No AI training on customer data
Core Features
See how Glitter AI and Whale compare on core documentation features.
How does documentation creation work?
Just work. The AI takes it from there.
Hit record, do your thing, and talk through it as you go. Whatever you say and do gets captured and shaped into a publish-ready SOP in seconds. Screenshots, step descriptions, voice transcription, all of it happens on its own.
AI-assisted, but you're still doing most of the work.
Whale has AI tools (converting videos to guides with AI tokens, for example), but writing and structuring documentation is still largely on you. The AI helps around the edges rather than doing the heavy lifting.
G2 reviewers have pointed out: "Lack of customization on formatting, super occasional minor bugs." Another noted: "The text editor feature in Whale is not perfect. Selecting fonts, font size, etc. is not possible... results in a messy typing interface."
What exactly is captured?
Your voice, your actions, everything.
This isn't just screenshots and clicks. Glitter catches what you explain while hovering or moving your mouse (happens more than you'd think), what you say out loud (auto-transcribed), and the original video of your full workflow.
Standard screen recording.
Whale's screen recorder grabs video and audio, but it won't turn what you're saying into step-by-step text on its own. You'll still be writing or editing the descriptions yourself.
Can I create guides from existing videos?
Yes. Upload a video, get a guide.
Drop in any video and you'll get back a fully structured, step-by-step guide. Works with screen recordings, meeting recordings, even live footage if you've got it.
Sort of, but it costs tokens.
Whale can convert videos to guides using AI tokens (usage-based credits). Token limits vary by plan: 20 one-time on Free, 25/mo on Team, 75/mo on Scale, 500/mo on Enterprise. The output usually needs editing before it's ready to share.
Does it support voice narration and multi-language?
Yes. Talk naturally, 99 languages supported.
The AI transcription takes your spoken explanations and turns them into structured steps. Available in 99 languages on every plan.
4 languages for auto-translate.
Whale supports auto-translate to English, French, German, and Spanish. Need anything else? You'll hit a wall.
Does it work on desktop, web, and mobile?
Web and desktop, free plan included.
Glitter supports desktop and web capture on every plan, free too. You'll need a Chromium browser (Chrome, Edge, Brave). For mobile workflows, use the video-to-guide feature.
Web portal and mobile app.
Whale gives you a web portal, Chrome extension, and mobile apps for iOS and Android. No native desktop recording app, though you can pull up content from your phone.
What is the output?
Written guide (SOP) and original video (optional)
One recording, two formats. Your team picks whichever they like.
Multiple content types.
Whale handles step-by-step guides, videos, checklists, and embedded content. Handy if you want variety in how docs get delivered.
Try Glitter AI for Free
Create up to 10 guides for free - no credit card required. Turn any workflow into searchable, step-by-step documentation. Fast, accurate, and yours to try today.
Organization & Training
How do the platforms handle knowledge management and team training?
Does it have training and onboarding features?
Sharing and publishing, but no training infrastructure.
Glitter is built for creation. You can share and publish guides easily, but there are no built-in quizzes, progress tracking, or assignment system.
This is where Whale shines.
Whale does onboarding and training well, with role-based checklists, progress tracking, AI-generated quizzes, and automated assignments. If you're running structured training programs, that matters.
One user caveat: "The same checklist can not be shared with other users for visibility when being 'run.'"
Can I organize content by role or team?
Simple folder structure.
Glitter keeps it plain with folder-based organization. Easy to use, but nowhere near as elaborate as Whale's role-based assignment system.
Good organization options.
Whale uses a kanban-style interface for organizing SOPs and knowledge by team, role, or process. You can build custom structures and assign content to specific roles.
One frustration worth knowing: "Importing existing documents into Whale is challenging... it might be easier to start from scratch."
Does it keep content up to date?
You update manually.
Glitter makes it fast to recreate docs when something changes (just record again), but there's no automated review reminders or scheduled workflows.
Automated review workflows.
Whale has automated review procedures that nudge content owners to review and update on a schedule. Keeps docs from going stale.
Can employees access content in their workflow?
Links and embeds.
Glitter guides can be shared via link or embedded in tools you already use. No browser extension, but guides work anywhere you can paste a link.
Browser extension available.
Whale's browser extension shows relevant knowledge in-context while people work in other apps. Handy for just-in-time learning.
Security & Privacy
Can I redact sensitive information?
On-device and cloud-based redaction.
Glitter offers both on-device blur and cloud-based redaction for protecting sensitive info before sharing. Available on paid plans.
Permission controls, but unclear on redaction.
Whale has permissions and access controls for who sees what. Dedicated redaction tools aren't prominently documented.
Is it SOC 2 compliant?
SOC 2 Type II compliant.
Glitter AI is SOC 2 Type II compliant, meaning we meet strict standards for data protection and privacy.
You can see everything at our trust center.
Data centers are SOC 2 certified. Whale itself? Unclear.
Whale stores data in SOC 2 Type II certified data centers, but explicit SOC 2 Type II certification for Whale as a company isn't prominently called out. They do offer GDPR compliance and data residency in Belgium.
Does it ever use my data for AI training?
No. Never.
Your data stays yours. We've never used customer content to train AI models, and we never will. Same for third parties. We commit to that with every customer.
More in our AI security and privacy practices.
Not clearly documented.
Whale's "Alice" AI trains on your workspace content to answer questions, but there's no clear public statement confirming they never use customer data to train foundational models. The policy isn't spelled out.
Business & Support
How much does it cost?
$20/month, or $16/month with annual billing.
Simple: $20/month monthly, $16/month annual. Per creator. No hidden fees, no plan tiers blocking features. You can drop back down to free anytime.
Flat plan pricing, not per user — and it's high.
Whale charges per plan, regardless of team size. Team is $149/mo monthly ($99/mo annual), Scale is $449/mo monthly ($299/mo annual), and Advance is $999/mo monthly ($699/mo annual). A 2-person team pays the same as a 10-person team.
Smaller teams sometimes feel pushed into higher tiers because features like quizzes and training flows sit behind the Scale plan. AI token usage is something else you'll be tracking.
What about enterprise pricing?
Clear pricing, often up to 5x cheaper.
Standard contracts, consistent pricing, fast sales process. No back-and-forth negotiations or confusing pricing grids. Good fit if you'd rather skip drawn-out procurement.
Custom enterprise pricing.
Whale has an Enterprise plan starting at $1,200/month with customizable features. Final pricing depends on team size and what you need.
Are there usage limits or token systems?
No tokens for creating guides.
AI features for guide creation are included in your plan. Create unlimited guides and use AI transcription without counting tokens. Video-to-guide uses credits, but there's no tangled token system to track.
Some features require AI tokens.
Whale uses AI tokens (usage credits) for things like AI-generated quizzes, video-to-guide conversion, and AI-assisted card creation. Free plan gets 20 tokens once, Team gets 25/mo, Scale gets 75/mo, Enterprise gets 500/mo. Pay attention or you'll run out.
What kind of support do I get?
Chat support. You talk to the founder.
See that chat window at the bottom right? It goes directly to me, Yuval, the founder. No bots, no ticket queues.
Well-regarded customer support.
Whale gets good marks for customer service. Users usually call their support team responsive and helpful. Standard channels, fast response times.
Pricing & Plans
See how Glitter AI and Whale pricing plans stack up.
Glitter AI – Pricing Takeaways:
- No token system for guide creation - AI transcription and guide generation come with your plan (video-to-guide conversion uses credits).
- Key features land on the free plan - desktop app, AI tools (up to 10 guides).
- Simple pricing: one price per user. No hidden fees.
- 99 languages on all plans.
- No custom contracts. Standard terms even for enterprise.
Starts at $16/mo per creator, no flat plan fees. AI guide creation included with no tokens.
Whale – Pricing Takeaways:
- Flat per-plan pricing — Team $149/mo monthly, Scale $449/mo, Advance $999/mo. A 2-person team pays the same as a 10-person team.
- Annual billing only saves ~33% — still $99/mo Team, $299/mo Scale, $699/mo Advance.
- AI tokens needed for advanced features like video-to-guide conversion and quizzes.
- Solid training and onboarding features (quizzes and training flows locked to the Scale tier).
- Mobile app for iOS and Android, but no native desktop recording.
- Editor limitations — formatting controls are basic, Word/PDF imports can be rough.
Cheapest paid plan is $149/mo (monthly) or $99/mo (annual) — flat regardless of team size. AI features are metered with tokens.
Glitter AI – Pricing Takeaways:
- No token system for guide creation - AI transcription and guide generation come with your plan (video-to-guide conversion uses credits).
- Key features land on the free plan - desktop app, AI tools (up to 10 guides).
- Simple pricing: one price per user. No hidden fees.
- 99 languages on all plans.
- No custom contracts. Standard terms even for enterprise.
Starts at $16/mo per creator, no flat plan fees. AI guide creation included with no tokens.
Whale – Pricing Takeaways:
- Flat per-plan pricing — Team $149/mo monthly, Scale $449/mo, Advance $999/mo. A 2-person team pays the same as a 10-person team.
- Annual billing only saves ~33% — still $99/mo Team, $299/mo Scale, $699/mo Advance.
- AI tokens needed for advanced features like video-to-guide conversion and quizzes.
- Solid training and onboarding features (quizzes and training flows locked to the Scale tier).
- Mobile app for iOS and Android, but no native desktop recording.
- Editor limitations — formatting controls are basic, Word/PDF imports can be rough.
Cheapest paid plan is $149/mo (monthly) or $99/mo (annual) — flat regardless of team size. AI features are metered with tokens.
Try Glitter AI for Free
Create 10 guides for free, no credit card required. Use Glitter AI to document any process on desktop or web (Chromium browsers). Fast, accurate, and yours to try today.
So... which one should you choose?
Both tools serve different needs. Here's the honest breakdown:
Choose Glitter AI if you...
Pick Glitter AI if your main problem is getting documentation written in the first place. It takes the documentation work off your plate by capturing your voice, your actions, and your explanations, then shaping all of that into publish-ready guides on its own. You get web and desktop support (Chromium browsers) on every plan, video-to-guide conversion, 99 languages, no tangled token system for guide creation, and clear pricing. A good fit for teams who want to document 11x faster without cutting quality.
Don't choose Glitter AI if you...
Glitter may not be right if you need real training infrastructure like automated quizzes, role-based assignments, or progress tracking. It's focused on creation, not training workflows. Per-user pricing runs higher ($16-20/mo), you'll need Chromium browsers (no Safari or Firefox), and there's no dedicated mobile app. On the bright side, no AI token bills.
Choose Whale if you...
Pick Whale if you already have docs (or have time to write them), your problem is organizing, maintaining, and training teams on that knowledge, and you can absorb the flat plan pricing — $149/mo (monthly) for Team or $449/mo for Scale, regardless of team size. Whale handles knowledge management well with role-based assignments, scheduled review workflows, progress tracking, and AI-generated quizzes. A solid choice for teams who need a knowledge hub with strong training tools and have a budget that can swallow $99-$999/mo flat plan fees.
Don't choose Whale if you...
Whale probably isn't the move if writing documentation is your bottleneck. It helps you organize and train, but it won't cut the time it takes to create content. Also worth skipping if you're a small team (the flat per-plan pricing gets expensive for small teams), need desktop recording, want 99 language support, or don't want to deal with usage-based AI token systems. The editor limits (basic formatting, awkward imports) can frustrate teams who care about visual design.
Choose Glitter AI if you...
Pick Glitter AI if your main problem is getting documentation written in the first place. It takes the documentation work off your plate by capturing your voice, your actions, and your explanations, then shaping all of that into publish-ready guides on its own. You get web and desktop support (Chromium browsers) on every plan, video-to-guide conversion, 99 languages, no tangled token system for guide creation, and clear pricing. A good fit for teams who want to document 11x faster without cutting quality.
Don't choose Glitter AI if you...
Glitter may not be right if you need real training infrastructure like automated quizzes, role-based assignments, or progress tracking. It's focused on creation, not training workflows. Per-user pricing runs higher ($16-20/mo), you'll need Chromium browsers (no Safari or Firefox), and there's no dedicated mobile app. On the bright side, no AI token bills.
Choose Whale if you...
Pick Whale if you already have docs (or have time to write them), your problem is organizing, maintaining, and training teams on that knowledge, and you can absorb the flat plan pricing — $149/mo (monthly) for Team or $449/mo for Scale, regardless of team size. Whale handles knowledge management well with role-based assignments, scheduled review workflows, progress tracking, and AI-generated quizzes. A solid choice for teams who need a knowledge hub with strong training tools and have a budget that can swallow $99-$999/mo flat plan fees.
Don't choose Whale if you...
Whale probably isn't the move if writing documentation is your bottleneck. It helps you organize and train, but it won't cut the time it takes to create content. Also worth skipping if you're a small team (the flat per-plan pricing gets expensive for small teams), need desktop recording, want 99 language support, or don't want to deal with usage-based AI token systems. The editor limits (basic formatting, awkward imports) can frustrate teams who care about visual design.
Real customer reviews
Genuine feedback from real customers ❤️
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
“This software is mind-blowing! After 2+ months, it's an invaluable asset to my company. The transcription quality is out of this world, and the new image editing tools are so fluid and better than [competitor name redacted]. ...you've saved me so much time; I'm elated and highly anticipate subscribing for another year!”
Tim M.
May 3, 2025
“Our company has asked each department to use AI tools to increase productivity, and this has made a huge difference. One of our leaders had originally sent a link to check out Glitter AI, and we love it! We're now using it for clients as well as internal staff.”
Kim W.
December 18, 2024
“This is exactly the documentation solution that we've been looking for. Every software system requires operating instructions, and you make them so easy to create! It's perfect for employee training purposes.”
Erez A.
January 9, 2025
“Glitter is really cool! The step-by-step guide it created was exactly what we needed for our corporate Salesforce setup, which was a literal mess. Just having a video isn't great because it's a nightmare to update all the fields for billing. This tool is saving us so much time!”
Dustin R.
March 8, 2025
“This is amazing! I just used the desktop app to make a quick guide for a Photoshop tool that I can use in my class. It would have taken me at least 30 minutes before and I just did it in about 5 minutes. Thanks for such a great tool!”
Sarah
January 28, 2025
“I tested 2 products today to solve the problem of rapidly creating 60+ articles to onboard our customers, and Glitter AI is excellent! It's really easy to use and edit. The output is so easy to import into our CMS for our Knowledge Hub; it's fantastic.”
Emily W.
February 15, 2025
“Really love this product! We use Guru for documentation at our company. With Glitter, I can do a quick walkthrough, and it creates a guide that can be pasted right into Guru, which saves us from undocumented tasks.”
Jens A.
April 12, 2025
“So far, I'm liking Glitter a great deal; it's very intuitive and useful. Our school district has an old method for online help for our student information system. Glitter is a great way to save many, MANY, person-hours of work, and our IT person is excited about it too!”
John
January 9, 2025
