Building Glitter

Ever wonder what it's really like to build a startup? I'm Yuval, founder of Glitter AI. Here I write about what I've learned, what I'm still figuring out, and what's actually going on behind the scenes.

Yuval, Founder of Glitter AI

Engineer reframing marketing as debugging instead of judgment

January 1, 2026

Marketing as an Engineer: My Mental Shift as a Founder

I've spent my whole life treating code as home and the market as a stage. Here's the mindset shift that finally helped me stop avoiding marketing.

Founder shifting focus from development to marketing

December 1, 2025

Finally Investing in Marketing

Founder learning to let go and delegate tasks

November 30, 2025

Learning to Delegate

January 1, 2026

Marketing as an Engineer: My Mental Shift as a Founder

December 1, 2025

Finally Investing in Marketing

November 30, 2025

Learning to Delegate

Founder reflecting on startup lessons and personal growth

November 23, 2025

What I Learned From My First Startup

Founder presenting about MVP mistakes at startup bootcamp in Tel Aviv

November 21, 2025

The MVP Myth: Why Most Founders Get It Wrong

AI automation workflow using Make.com and ChatGPT for startup operations

November 1, 2025

How I Automate Customer Feedback with AI (Make.com + ChatGPT + Notion)

Yuval Karmi presenting How I Replaced 20 Employees with AI at Google for Startups Israel

August 6, 2025

How I Replaced 20 Employees with AI

May 16, 2024

Launching on Product Hunt After a Year of Building

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