Knowledge management is broken at every SMB
Ask any ops manager, IT manager, or office manager at a 10-to-500 person company where the docs live. You’ll get a sigh, then a list. Some of it’s in Confluence, and most of that is two years stale. Some lives in Notion, where half the pages are blank. The genuinely useful answers? Pinned in a Slack channel from 2024. The rest is in someone’s head.
That’s what knowledge management actually looks like at most SMBs. Not a tidy wiki with a search bar. A patchwork of half-finished docs spread across five tools, propped up by the one or two people who happen to remember how things work.
That’s the gap Glitter AI is meant to close.
Capture the workflow. Don’t write it.
The shift is pretty simple. Instead of asking someone to write a knowledge base article, ask them to record themselves doing the work. Click the Glitter AI button, run through the workflow the way you normally would, hit stop. A few minutes later you’ve got a step-by-step guide ready to share - screenshots, annotations, written instructions, an embedded video - and it slots into the wiki you’re already using.
UI changes? Re-record it. A step gets easier? Edit inline. Need it in Spanish, Portuguese, or Tagalog for your distributed team? Click translate. One source of truth, and every place it’s embedded updates along with it.
Built for the people who actually keep institutional knowledge alive
Most knowledge management tools assume someone has the time, the writing chops, and the institutional memory to author articles from scratch. That’s not how SMBs really run. The ops manager is buried in close. The IT manager is putting out fires. The office manager is the one keeping the lights on.
Glitter AI is built for those people. The ops lead who is the only one who actually knows the AP flow. The IT manager whose runbooks live in muscle memory. The office manager running payroll every other Friday. The founder who keeps re-explaining the same workflow to every new hire.
It’s the tool for that moment when someone gives notice and you have about a week to capture what they know.
Notion and Confluence are flexible canvases. Great if you have time and a writing culture - most SMBs have neither. Glitter AI doesn’t replace them. It fills them. Record the workflow, embed the guide, keep the wiki structure you already use.
Tettra and Whale layer structure on top of writing - assignments, quizzes, training tracks. Useful at larger orgs. For most SMBs the bottleneck isn’t structure, though. It’s authoring. Glitter AI takes the authoring step out of the picture entirely.
Glitter AI sits where most SMBs actually live. Capable enough to capture full workflows with video, screenshots, written steps, translations, and PII blur. Light enough that the next time someone says “let me show you,” you can hit record and have a permanent knowledge base entry by the time they’re finished.
Start with the workflow only one person knows
You already know which one. It’s the process every Slack thread routes to one specific person. The thing nobody else can cover when they’re out. The workflow you’d lose tomorrow if they gave notice.
Record it once. Keep the knowledge forever.