About Glitter AI
Work happens fast.
SOPs should too.
Glitter AI turns a single recording of your process into a publish-ready SOP - a standard operating procedure your team can actually follow. You do the work once. We write it down.
Our story, documented as an SOP
We make SOP software, so here's the company history in the only format we trust.
How Glitter came to be
SOP4 steps · 2 minute read · recorded once, like everything we make
- 1
Feel the pain
Before Glitter, Yuval founded Simpo and grew it to 21 people with $15.5 million in funding before it was acquired in 2021. Every process lived in someone's head, because writing an SOP meant screenshots, cropping, and captions. So most SOPs never got written.
- 2
Start Glitter
In 2024, Yuval started building the documentation tool he wished he had at Simpo: one that captures your work as you do it, instead of making you write it up afterwards.
- 3
Let AI do the writing
You record your screen and talk through your process like you're showing a colleague. AI transcribes your narration, captures screenshots at the right moments, removes the filler words, and delivers a publish-ready SOP plus the original video, from a single recording.
- 4
Keep it personal
The chat window on this site goes directly to Yuval. No bots, no ticket queues. He also writes openly about running the company at Building Glitter.
See it in practice: the AI SOP generator and video to SOP conversion.
11x
faster than writing SOPs by hand
99
languages, on every plan
<2 min
from recording to finished SOP
SOC 2
Type II compliant
What we believe
SOPs in minutes, not hours
A hand-written SOP takes 30 to 60 minutes. Recording your process with Glitter takes as long as doing it once.
Your data is yours
We never have, and never will, use your content to train AI models. Everything is encrypted in transit and at rest.
Transparent pricing
No haggling, no confusing pricing grids, no custom contracts. Our standard terms are public for everyone, even enterprise.
Support from a real person
Questions go straight to the founder, not a bot. Ask anything and a human answers.
"I'm building the documentation tool I wish I had at my last company - one that captures your work as you do it and turns it into SOPs your team can actually use."
Yuval Karmi , Founder & CEO · Building Glitter
Elsewhere